Rene H. Email & Phone Number

Atlanta, GA, US

Lead go to market planning and strategy for international marketing campaigns. Responsible for campaign development, localization, measurement, testing, and optimization across all phases of the funnel.

Atlanta, GA, US

Atlanta, GA, US

Fuschl, AT

• Member of national brand team responsible for South Business Unit’s advertising campaign strategy and execution across traditional and digital channels
• Synthesized regional insights and business priorities into annual business plans
• Managed complex organization of internal and external stakeholders, including international, national, and regional leadership and large agency teams
• Partnered with consumer insights, sales and marketing teams to deliver innovative creative and media solutions to drive business results
• Wrote insightful media and creative briefs to support brand initiatives, programming and retail partnerships
• Oversaw media and creative agency partners, ensuring adherence to brand standards and legal guidelines

Fuschl, AT

• Executed integrated brand marketing campaigns across paid, owned, and managed channels to increase product consumption and drive brand relevance
• Briefed and oversaw agency, creative and production partners in the development of digital content and advertising campaigns
• Worked directly with retail, festival and other strategic partners to execute digital consumer activations and strengthen brand relationships
• Led development of microsites, landing pages, and applications
• Liaised with legal to develop contracts and secure licensing for editorial, consumer activation, and above-the-line advertising campaigns
• Collaborated with brand, digital, activation, event and field marketing team counterparts to execute projects and exceed KPIs

Salzburg, Austria, AT

• Digital marketing lead in the South Business Unit; trained and consulted field team of 50+ on digital strategy and best practices
• Managed digital activations for global Red Bull event series and third-party events in the South, including Red Bull Cliff Diving, Red Bull Air Race, Bonnaroo Music Festival and others.
• Worked with Red Bull athletes, artists, and digital influencers to amplify event activations
• Identified and vetted new agencies and technology vendors
• Created content for Red Bull regional and global social media accounts
• Integrated regional content plans with national programming team

Atlanta, GA, US

• Led social media strategy, management, and operations for top clients such as Nike, Coca-Cola, and Chick-fil-A
• Worked closely with internal, media, and client partners to meet business objectives across social and digital platforms
• Briefed and collaborated with media and creative teams to execute insight-driven campaigns
• Developed communication and crisis management plans for social media
• Oversaw team of community managers
• Created campaign reports and optimized through key learnings

• Built and refined social media content strategy for clients across grocery, CPG and QSR
• Launched and moderated social media platforms
• Wrote copy for digital platforms: social, web, and mobile
• Executed and optimized paid social media plans
• Cultivated insights and applied learnings from campaign reports
• Researched and blogged about digital marketing trends

• Moderated social media channels
• Prepared monthly social analytics reports
• Conducted social media audits and competitive analyses
• Prepared research for various social and mobile projects
• Assisted in behavioral research
• Conducted social and mobile usability testing

Charleston, South Carolina, US

• Features reporter for the Moxie section
• Generated ideas and wrote secondary and centerpiece feature stories
• Conducted weekly Q&A interviews
• Scheduled and captured photographs of subjects
• Produced weekly calendar entries
• Created and filed weekly budget

Los Angeles, CA, US

• Planned, promoted and executed marketing events on the University of Georgia campus to generate sales and raise awareness of TOMS Shoes.
• Met deadlines and communicated weekly through phone and email correspondence with TOMS Shoes Headquarters.
• Built a TOMS Shoes community on the UGA campus by promoting TOMS Shoes social networking sites and creating a TOMS Shoes network and official club on campus.
• Collected info cards and pictures and sent data to TOMS Shoes Headquarters.

Master Of Business Administration - Mba, Marketing

A.B.J., Magazines

Business Administration And Management, General