René Hefner Email and Phone Number
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As the Head of Sales Enablement at Grab, I've led the remarkable growth of our Sales Enablement team from just 2 members to over 20 and counting. My role now encompasses supporting more than 1800 Sellers, a significant expansion from the initial 76 under Grab Ads. This journey reflects my passion for scaling operations and driving substantial impact.Throughout my career, I've amassed extensive experience in sales & marketing enablement, advertising, training, social media & social selling, video, guerrilla, mobile, and automotive marketing. My background spans both startups and industry leaders, with a focus on agency and brand marketing perspectives. In every position, I've consistently expanded client networks and substantially increased revenue through strategic sales, marketing, and enablement initiatives.My success stems from a strong work ethic, an unwavering focus on revenue growth, and a strategic approach to building relationships with clients and internal teams. I excel in identifying skill gaps and fostering a coaching culture that drives the adoption of more effective workflows and communication methods.With over a decade of entrepreneurial experience, I've garnered 17 industry awards and created campaigns for renowned clients such as Volkswagen, Audi, Cisco, Mercedes Benz, and many others. My core strengths lie in multimedia production, implementing systems and tools to drive efficiency and measurement, public speaking, and workshop facilitation.I pride myself on my global perspective, having lived and worked in 7 countries. This experience has honed my ability to understand and align diverse cultural needs, crucial for driving projects and securing buy-in across varied environments.If you're interested in discussing sales enablement, team scaling, or how to drive efficiency and revenue growth in a rapidly expanding environment, feel free to connect with me.Rene Hefner
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Head Of Sales EnablementGrab Sep 2022 - PresentSingapore, Singapore, SgHeading the Sales Enablement team at Grab, I initiated and expanded our Sales Enablement function from a small team of two to a robust team of 13, spanning 6 countries. Originally proving the concept and value of Sales Enablement within the Ads team, we've now scaled our efforts across all verticals and customer-facing salespeople. Partnering closely with senior leadership and cross-functional teams, we drive sales excellence by implementing strategic initiatives that enhance sales productivity and readiness. We have fundamentally transformed how Grab's sellers work by leveraging cutting-edge tools and AI, increasing efficiency through automation, and eliminating cumbersome, time-intensive workflows. Our team is dedicated to fostering a culture of continuous learning and development, ensuring that every salesperson is equipped to deliver exceptional value to our customers. -
Head Of Field Enablement, AseanAmazon Web Services (Aws) Sep 2021 - Sep 2022Seattle, Wa, UsHeading a team of transformational Enablement Leads and Partnering with the ASEAN MD, Sales Leaders, Country Managers and Functional LT to define, develop and execute against Sales Productivity & Readiness strategic priorities. -
Head Of Sales Readiness - Marketing Solutions Online Sales ApacLinkedin 2018 - Sep 2021Sunnyvale, Ca, UsLeading the Sales Readiness efforts in the Online Sales Organisation for Linkedin's Marketing Solutions in APAC. Driving impact by partnering closely with senior stakeholders across the region. Emphasizing diversity, inclusion and belonging - anticipating and working towards the need of different cultures and backgrounds. Creating and facilitating engaging training from e-learning in Mindtickle to large scale workshops (or VILT during CoVid-19). Executing audio, video and content production in Adobe Creative Cloud and MSFT Office 365. Built out an APAC focused learning hub in SharePoint to provide on-demand learning information and visibility into upcoming events, preparing the business for a more integrated future with tools such as Gong, Guru and Salesloft. Working towards Content streamlining and Marketing, Sales and Readiness alignment. Driving business priorities via a quarterly readiness plan, adopting regional and global needs based on detailed business and individual assessments.Created a new state of the art Measurement practice to drive Manager and Rep engagement and understand the impact on the business.Working closely with cross-functional partners to execute multi-touchpoint strategies with global and direct leadership.Built an Ambassador Program that leads Sales Readiness efforts from the field and reduces touch-points needed to reinforce programs.Continuously assess readiness gaps in the field and uncover opportunities for quick wins or program needs.Drove APAC Cross LOB Sales Readiness team to adopt MSFT Teams and SharePoint best practice and rolled out a cross line-of-business Manager Coaching Program via Mindtickle(LMS). Created cross LoB training calendar in smartsheet that has been adopted globally with automation workflows to reduce cumbersome intake processes to a minimum. Supporting different Teams in change management from tools and technology to mindset change embracing smarter and "glocal" working. -
Head Of Sales & Marketing EnablementGetty Images 2017 - 2018Seattle, Washington, UsLeading the Sales & Marketing Enablement efforts under the Sales Operations organisation within Getty Images. Overseeing the transition from MS Dynamics CRM to Salesforce looking after Sales Enablement and Marketing Integrations, Predictive content logic (content served based on sales needs). Integration with Machine learning and AI software (Seismic) and aligning with consumer behavior tracked data (Eloqua, Mintigo, D&B, LinkedIn) Roll out of complete Sales Content distribution solution after building POC in house working with vendors to meet and exceed expectations.Implementing GDPR guidelines into Sales Tools and enabling process for easy customer service handling. Aligning the Marketing, Demand Generation, Enterprise Reporting and Sales Operations Departments to reach Sales and adoption KPI’s put in place by the Executive team to hit company growth goals, streamlining how teams work to close gaps.Actively training hundreds of Sales Reps on Sales process/ methodology/ Customer outreach/ mass mail and automation increasing the sales effectiveness as well as training Marketers on technologies (Eloqua, Seismic, Salesforce) and making sure Marketing and Sales understand each other.Responsible for the Social Selling Strategy, roll out, integration and training. -
Sales Enablement ManagerGetty Images Jan 2016 - Dec 2016Seattle, Washington, UsAs part of the global Sales Enablement team, I am responsible for maximizing the productivity and effectiveness of the sales force by facilitating their knowledge of tools such as but not limited to Eloqua for Sales/Marketing, LinkedIn, Visme, and Microsoft Dynamics CRM. I am responsible for effectively managing these tools and budgets and make sure that Sales can utilize these fully by focusing on developing best in class sales training and education. Working closely with Marketing, Learning and Development, Sales Operations and Sales, my job is to ensure all messaging, materials, campaigns and launches are aligned across all functions and stakeholders. I am a highly motivated, detail-oriented person who understands what makes Getty Images the leading provider of digital media, the challenges and opportunities. I am passionate about enabling the sales organization and always want to see the impact of results, I am a key person to help the company hit revenue goals and have an important impact within the company and the sales force of 500+ people I look after.My Key Responsibilities• Owning communication and logistical strategy for sales communications such as emails, inMails and presentations• Lead the design, development, effectiveness, and continuous improvement of these tools and assets• Managing monthly updates to sales and marketing with market research, product updates and reporting• Manage the Sales team onboarding program with support of L&D and Sales Ops, ensuring new team members quickly achieve performance objectives• Managing the Internal section of the knowledgebase library(FAQ) in partnership with L&D and Sales Ops• Determine training needs of all sales staff by observing sales encounters, studying sales results reports, and conferring with Sales Managers.• Measuring ROI against key KPIs and report back to the wider business via a monthly dashboardand much more. -
Marketing Coordinator, Sales & Marketing TrainerGetty Images Jan 2014 - Dec 2015Seattle, Washington, UsResponsible for strategy, measurement and thoughtful analysis of regional marketing activities on sales pipeline revenue and sales cycle length. Leading the development and execution of fact-based reporting and analysis used to enhance decision-making across Getty Images. Identifying meaningful trends and patterns that impact strategic decisions and future marketing investments. Providing a strong link between Sales and Marketing by training sales among others on CRM (Microsoft Dynamics CRM) and Marketing automation (Eloqua Engage, Profiler, Lead Scoring).Overseeing and responsible for a $200K+ budget for Getty Images investment in Sales Tools like Eloqua, LinkedIn and SlideRocket. Combining modern “Social Selling” techniques with a true understanding of how a customer’s mind works based on behaviour and demographic analysis. Helping sales to identify psychological barriers and give them the tools to overcome these.Trained 400+ Sales Representatives mostly in person in 9 different offices across Europe, United Arab Emirates, Japan and Asia-pacific in 1:1 or 1:2 sessions on how to identify patterns in client and prospect behaviour, how to react, write, talk, call, investigate, up-sell or cross-sell based on certain sales scenarios so sales can connect at a deeper level and close more sales. Trained Marketing on Sales needs so a better alignment was possible besides working as an Eloqua Master and giving support to regional Marketing needs as go to person if help is needed.Working on Lead Generation via Lead Scoring through custom build programs in Eloqua, looking after data quality and fulfilling legal requirements on customer data handling.Supporting Regional marketers with solutions on Eloqua issues in building Campaigns, Landing-pages, Forms and custom programs in Program builder in combination to lead scoring. -
Marketing Coordinator - Lead GenerationGetty Images Jan 2013 - Dec 2013Seattle, Washington, UsManaging the volume and status of leads driven to the CRM system, including the volume and timing for future leads across Europe.Communicate with sales to provide background information on campaigns and ensure they have all the available tools and support.Partner with sales on targets and goals and support those goals including; cross sell, up sell, new business, reactivation and renewal in liaise with central and regional marketing. -
Regional Sales Glr & Uki | German/EnglishGetty Images Jul 2012 - Dec 2012Seattle, Washington, UsDeveloping and consolidating strong client relationships, at all levels, leveraging Getty's proven content and understanding of clients business needs. Build client trust and extend and expand the account relationship and regularly exceeding sales targets. -
MemberSales Enablement Society 2016 - 2018Worldwide , UsThe Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. -
FounderFreeguide Sep 2014 - Aug 2015London, GbFreeguide was a free to use travel and event-guide that helps venues and events to reach and engage with a new audience. Freeguide was acquired and integrated prior to launch. -
Freelance Graphic DesignerRene Hefner Design 2002 - 201517 times Award winning Graphic Designer specialized in Automotive, Media & Entertainment, IT and Financial Services. Creation of Stunning 2D and 3D artwork, Conceptional work of TV Spots and guiding in Production.I am Freelance Graphic Designer for more then 10 years, it's my passion to create and work on great projects. Over the years I have won multiple awards and sold great concepts to great clients.To see some of my public works, look at my contest Profile on Jovoto a Creative Crowd-sourcing Platform. -
OwnerCreative People Group Oct 2008 - May 2012The CPG was a creative advertising Agency specialized in Guerrilla Marketing. The company was sold and Integrated into the argonauten G2 Network Agency group in mid 2012. The Creative people group was responsible for Guerrilla Marketing campaigns for companies such as Mercedes-Benz and Volkswagen.
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Art DirectorHelicopter Group Gmbh Oct 2005 - Mar 2008Responsible for producing innovative ideas for the visual elements of advertising campaigns in automotive. Creation of Campaigns for brands like Honda, BMW and Volvo.
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Gebirgsjäger / Mountaineer - German Mountain InfantryBundeswehr (German Federal Armed Forces) Mar 2003 - Sep 2005Berlin, Berlin, DeThe main tasks of the German mountain infantry are:Warfare in extreme weather conditionsWinter warfareWarfare in urban terrainWarfare in arctic, mountain and desert terrain
René Hefner Skills
René Hefner Education Details
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Johannes Gutenberg University MainzGraphic Designer -
Institut Français Du Royaume-UniFrench Language And Literature -
Jules-Verne Oberschule
Frequently Asked Questions about René Hefner
What company does René Hefner work for?
René Hefner works for Grab
What is René Hefner's role at the current company?
René Hefner's current role is Sales Enablement Leader | Developing The Best Sales Professionals and Customer Experiences - Right here in Southeast Asia.
What is René Hefner's email address?
René Hefner's email address is re****@****ges.com
What is René Hefner's direct phone number?
René Hefner's direct phone number is +612900*****
What schools did René Hefner attend?
René Hefner attended Johannes Gutenberg University Mainz, Institut Français Du Royaume-Uni, Jules-Verne Oberschule.
What are some of René Hefner's interests?
René Hefner has interest in Design, Outdoor, Hiking, Creativity, Climbing, Animal Welfare, Arts And Culture.
What skills is René Hefner known for?
René Hefner has skills like Advertising, Marketing, Lead Generation, Marketing Communications, Sales&marketing, Marketing Strategy, Social Media Marketing, Crm, Digital Marketing, Graphic Design, Photoshop, Eloqua.
Who are René Hefner's colleagues?
René Hefner's colleagues are Heri Kristianto, Anzar Hudaya, Muhammad Hasbi Nuzul, Reza Djoni, Anson Koh Kar Fu, Ramdan Muhammad, Ferry Yoseph.
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