Rene De La Cruz Email & Phone Number

New York, United States

Melville, NY, US

• Responsible for the creative innovation, design vision, and visual identity for the Global eCommerce Platform (GEP) in alignment with the Henry Schein Corporate brand.
• Responsible for the strategic design direction of GEP's omnichannel experiences globally across all Henry Schein GEP markets.
• Key member of the Global eCommerce Transformation leadership team that partners closely with the GEP Digital Product Management, eCommerce Operations and GEP Program Management as well as Digital Marketing and other.

Melville, NY, US

• Responsible for the strategic design vision of the Henry Schein Global eCommercePlatform and omnichannel experiences globally and for guiding internal and external teamsto execute this vision.
• Key member of the GEP Transformation Management Office that partners closely with the GEP business leaders and stakeholders to drive a globally consistent, yet locally customizable, engaging experience through Henry.

New York, NY, US

• Led UX digital transformation team migrating eight websites to the responsive SalesForce eCommerce cloud in a period of two years which resulted in a conversion increase of 6%.
• Optimized through A/B testing and designed mobile checkout process providing users with a better buying journey experience which resulted in a lift of completed sales.
• Owned visual design, user interface, and brand libraries for all eight brands providing consistencies and efficiencies to the eCommerce and development teams.
• Spearheading team developing the new design system for the companies next-level optimization.
• Conceptualized, developed, and prototyped the idea of a wearable "smart bra" product conceived for the wellbeing of the plus-size customers with biometrics managed by an app on mobile devices.

Brooklyn based independent Digital Creative Director and Lead CX/Product/UX/UI. Clients: Investment Management Technology Corporation (IMTC), Reef.com, SapientNitro, HogarthWW, Siegel+Gale, Revlon, Logitech, Belk, Heineken USA, DirecTV LATAM, Medalla Light, DDB Latina Puerto Rico, Huairou Commission.

New York, NY, US

"Portfolio, Publication and Dynamic Media". This class assists students in identifying different methods for documenting and communicating design ideas and achievements to different audiences. This course helps students frame and present work for internships, entry into design competitions, and introduces general strategies for creating promotional.

Miami, FL, US

"Visual Impact". This class introduces students to a variety of creative problem solving processes that allow them to come up with and execute visually impactful and memorable work. The class explores a variety of unusual resources to fertilize the imagination. The students learn to create original ideas and images and not be dependent on stock images or.

Boston, MA, US

Part of the UX Team defining and designing from wireframes to final mobile, tablet and desktop comps for Belk.com new e-commrece site.

New York, NY, US

DLC Group - Oversaw digital strategy for the company and developed new corporate branding for the agency, ranked in the top ten US Hispanic Agencies by Ad Age at the time.

Hallandale Beach, Florida, US

Online Advertising, Social Media, User Experience Design, Television, Web, Package Design, CRM, Cause Marketing.2010 Web Award for For Outstanding Achievement in Web Development.

Brands: Wrigley’s Orbit and Eclipse brands, Peroni, BMW, DirecTV, Polar Ice Brewing Company, Grey Goose, Absolut Vodka, Bacardi, Hyatt and Caribe Vision (TV channel).

New York, NY, US

Brands: American Express, MTV, R-G Premier Bank, Sears, Unilever, Motorola, Gillette, Kraft, Coors Light, Televicentro (TV Channel), Sony, YMCA.

Purchase, New York, US

Consultant to the Global CMO for the Music and Sports platforms, 20 international markets.Categories: Interactive TV, Live Events

Ux Design

Masters, Interactive Telecommunications

Bfa, Graphic Design