CEO & Co-Founder @ Twise.ai -personalized AI that makes your site adapt, engage, and convert.I built my first digital business in 1996, a web agency in Sweden, which was acquired two years later. I went on to start a delivery startup in 1999, Filibabba.com, raised some money and then failed. It was too early. I moved to Barcelona 2000 and joined the amazing digital agency DoubleYou (they had already then won all the awards you can imagine) as their first international business developer and brought on the global accounts of Diesel, Heineken, Dentsu…In 2003 I started Le Cool Magazine, a digital first city guide, that eventually became Le Cool Group. We had offices in 10+ countries, 250 people and reached 250,000 people weekly. We started a blog network and Speeb, one of the first native advertising startups in the world. We raised money for Speed from Telefonica owned incubator Wayra and angels.I left Le Cool in 2018 to join a fellow EO member to start Circl.es - digital peer groups for everyone. We raised $2m & I worked on the product and did a lot of facilitation, for peer groups at Salesforce, Tetrapak and groups for CTO’s. In 2018 I left to build software. My entire life has been spent doing digital products but I never built one myself. I spent one year coding and launched Teeming.ai, a meeting facilitation software. It was super fun and I learned a lot about how to do full stack development. In 2019 I was introduced to the founder at (now) software unicorn Mural. They had just raised series A and needed help in Europe. When I joined we had less than 10 customers in Europe and 3 years later I had personally won the business of over 300 customers, from banks to governments, and $12m in ARR. We went from $7m in revenue to $120m raising $150m. It was life changing to go from being employee 48 to leaving with over 1,000 people.In 2023 I left to build Twise with Jab (Joakim Borgstrom) whom I had worked with at DoubleYou 22 years ago. Twise is the world's first human-like AI agent for websites, designed to convert anonymous visitors into customers by providing fast, personal, and accurate answers using images, videos, and voice in 92 languages. Twise can handle customer support, offer product recommendations, present pitches, capture leads, and provide insights into visitor queries. It can be embedded into webpages or function as a widget, learning from your site and documents to create an AI knowledge base, giving you full control over its answers. Start a free trial at www.twise.ai.