Operations Manager/Content Director
Modesto/Merced
Delivered performance-focused direction in the leadership of 25+ employees in dual markets (Merced, CA and Bakersfield, CA), Managed a budget to create sales, marketing and promotional programs that increased brand awareness. Led collaborations with marketing, promotions, and sales executives to develop advertising strategies to ensure that monthly goals were met or exceeded. Duties included recruiting and hiring, manage payroll for the division, manage staff scheduling, coaching and mentoring, job training, creating written process, and assist in other divisions within the Alpha Media broadcast group.Key highlights:Conceptualized, developed, and launched innovative strategic marketing and media programs thatwere instrumental in achieving the company's high ratings and consistently being the market leader.Worked side-by-side with Sales Managers to create effective sales promotions for on-air, web, VIP database, and social media sites. Promoted brand awareness and created opportunities for new business development by forming strategic business relationships. Hired, trained, motivated and supervised all programming and promotions staff to effectively maintain the integrity of all Format brands.