Renetta S. Email & Phone Number

Oakland, Ca, Us

San Francisco Bay Area, Ca

Clients: Artifact Recordings, California Community Land Trust Network, Good Death Foundation, Oakland Community Land Trust, P&P Co., Two Hats Consulting

San Francisco Bay Area

• Led in-house design department of organic restaurant and store focused on locally sourced ingredients and wellness workshops for the community• Identified core customer base, outlined company messaging, and designed customer experiences• Developed brand strategy and guidelines to effectively communicate story to clientele• Art directed and designed logo and graphics• Rebranded look and feel of consumer-facing materials• Created custom illustrations and packaging for all 70+ products in The Well’s apothecary line, including herbs, teas, coffees and tinctures

Oakland, Ca

• Headed in-house design department of the Champagne Louis Roederer US marketing arm, owner and distributor of award-winning, prestige 40+ global wine brands• Developed internal project management system to streamline work processes and ensure consistency• Negotiated effectively with vendors to control costs while maintaining high quality• Designed high-end mobile and web concepts, as well as packaging and print collateral such as wine labels, cartons, shelf talkers, environmental graphics, ads, corporate event materials, and custom illustrations• Art directed photoshoots; oversaw vendors and contractors• Expanded seasonal sales and promotional campaigns; managed 10+ projects per week

San Francisco Bay Area

• Produced educational and marketing products for professional medical association serving 32,000 physicians globally• Integrated new brand guidelines throughout organization’s materials• Handled 5-8 projects a week across all touchpoints for print, web, and mobile• Created graphic solutions including advertising, book covers, brochures, postcards, outdoor signage, web ads, landing pages and social media assets, as well as annual reports for the Governmental Affairs Division in Washington, DC• As project lead, created marketing assets for 2016 Annual Conference Resource Center, contributing to 29% sales increase over $375,000 goal• Managed 90% of all environmental graphics at 2016 Annual Conference, including banners, kiosks, and wayfinding• Organized and scripted raw video footage and provided guidance for graphics, B-roll usage, transitions, audio, and music• Delivered 30+ videos for worldwide audiences on multiple platforms

San Francisco Bay Area, Ca

Clients: Asian Health Services, Bare Minerals, Code for Oakland, eBay, HOK, IDEO, Goodshop, Ketchum, Leapfrog Enterprises Inc., Madison Reed, Meredith Corporation, The California Community Land Trust Network, Pall Mall Art Advisors, Quantcast, Tailored Brands, Tria Beauty, Urban Strategies Council• Edit and produce video, design social assets and marketing materials, and create packaging solutions• Design high-end eCommerce content for numerous campaigns with associated web, mobile, and social assets • Create email Blasts, new site components, and layouts across category, home, and landing pages • Rebrand identity and design brochures and annual reports

Fremont, California, United States

-Created high-fidelity digital assets for company with $2.881 billion in revenue, encompassing the Men’s Warehouse, Joseph Abboud, Jos. A. Bank, and Moores Clothing brands -Attained additional expert communication skills by ensuring coordination between front end and back end teams to successfully deliver updated website components -Managed 8-10 seasonal marketing and promotional campaign projects per week -Created landing pages, emails, ads, and out-of-home advertising and in-store signage

San Francisco, California, United States

-Created high-fidelity digital assets for American brand of hair care and hair color products with $100 million in revenue -Gained valuable online content production experience by delivering rapid, iterative design for desktop, mobile, and tablet for its subscription based online store -Supervised 5-10 digital projects a week

Dublin, California, United States

-Strategized and developed online marketing campaigns-Designed digital assets for eCommerce, desktop, web, and social media-Created in-store assets for Sephora displays and designed print brochures

Emeryville, California, United States

-Designed high-end ecommerce content for various campaigns with associated web, mobile, and social assets -Created eblasts, new site components, and layouts across category, home, and landing pages

Bachelor Of Arts - Ba, English Language And Literature/Letters

Master’S Degree

Activities and Societies: LOGS!