Renford Nelson Email & Phone Number

Ilkley

With over 1.5 million online learners, Virtual College is one of the leading providers of e-learning in the UK.For over twenty years, we have provided online courses to individuals and companies across the world, breaking down the boundaries of traditional learning to deliver cost reducing, time efficient training. Unlike many other e-learning providers.

Halifax, United Kingdom

• I was task with building and developing the digital, marketing and customer service team to help take the business forward.
• Provides leadership in the delivery of all marketing activity across multiple channels, both online and offline. Working closely with the senior team, to develop strategic annual plans to achieve KPIs.
• Build revenue optimisation plans by key products, working across teams to understand customer segments, competitive landscape and online opportunities to reach these customers.
• Manage a highly motivated team across Brand/PR, Marketing, Digital and Customer Service. Manage performance effectively, providing opportunities for individual growth and career development.
• Provide strategic for the various teams, implementing and maintaining a cohesive team structure.
• Ensure that the business is up-to speed with the latest developments in Omni-channel marketing.

Cambridge, United Kingdom

• Worked with a private investment company to develop their online ecommerce and offline marketing strategy, (Omni-Channel Marketing strategy development). Also to repair the reputation of the Brand and brand management.
• Perform an in-depth competitive analysis, to identify who the main competitors within their business space. Understanding their target audience, key business strength & weaknesses and their position within the market.
• Carry out regular gap analysis to gain insight into where the business is at, identify opportunities and niches.
• Perform Multi-channel analysis to understand how effective the current marketing activities are in delivering the business goal and objectives. Develop a strategy from the information gleamed to grow the business.
• Develop and implement – Full marketing solution including Google AdWords, DoubleClick Ad Network, Microsoft adCenter, Facebook’s Audience Network, Twitter Ads, YouTube Video Ads, Email Marketing and Print Media.
• Perform weekly audience segmentation analyses to better understand the user behavior, buying habits, customer insight and customer behavior profiling to identify opportunities to improve the sale conversion and.

London, United Kingdom

• We work with some of the biggest brands in the UK and worldwideMeasured. Innovative. Dedicated. Ingenuity Digital
• International SEO - Find out how to tailor your digital strategy to a worldwide audience
• Link Building - High quality, white hat link building services that will power you to page 1
• Digital Strategy - Measured, analytical advice on how best to mould your digital approach
• Helping to grow their business online through SEO, social media and other digital platforms
• By combining technical prowess and industry knowledge with innovative thinking and in depth analysis

Harrogate, United Kingdom

• Integrated digital search strategy – Develop long term search strategy to reflect the changing landscape in the search algorithm and cater more towards the searcher intent
• Execute comprehensive digital strategy which focus on growing clients market share, gaining new customers and revenue growth
• Develop and implement international integrated search strategy for large industry brands to defend market share, lower CPA and deliver better ROI
• Create and deliver brand, content marketing and social media campaigns that are tailored to local markets and different audience segments
• Work with clients to understand their future goals, get a clearer picture of their markets, the challenges they are facing, develop strategy to mitigate & grow their business
• Helping our clients to grow their business online through brand management, content marketing, social media, PPC, display, SEO, PR and other digital platforms

York, United Kingdom

• Development and running of Digital Acquisition both organic and Paid search. Develop & execute digital media marketing campaigns, iSite Acquisition and development.
• Strategy & Planning - Develop an online acquisition plan & strategy to constantly improve bookings/ROI/CPB.Agency Management - Manage agency relationships with all external agencies, Media, Search, and Creative to.
• Budget Management - Manage budgets and forecast revenues for all Online acquisition activities ensuring cost is controlled and value achieved.
• Web SEO Development - Develop and Implement SEO strategies and iSite which to increase market share of natural search traffic for targeted keywords. Improve performance of key landing pages and quality score.
• Work with the Insight team to analyse web data providing customer insight for the business particularly around acquisition channels.Ensure agencies deliver regular performance reports against pre-set KPI’s as well as.
• Devise appropriate testing/reporting to evaluate the initial implementation of SEO pages and PPC/Digital Media landing page’s.

• Managed large scale ad-spend across multiple SEM channels and campaigns in over 40 countries worldwide.
• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns include Google Adwords, Facebook PPC, Yahoo SEM and Microsoft Adcenter campaigns.
• Developed online marketing plans including PPC advertising, direct display ads, PR, Social media and email campaigns.
• Work with external agency to develop additional regional and global marketing campaigns and execute.
• Carried out regular competitive keyword analysis to identify competitors key strength & weaknesses and to discover new marketing opportunities that will help deliver the company KPI.
• Perform keyword research for short, medium & long tail keyword strategy using Google Keyword Tools, Google Search Insight, Google Export Advisor and Google Trend.

• Developed a comprehensive online strategy that focuses on meeting their marketing objectives through Online Market Research, Search Engine Marketing, Search Engine Optimization, Social Media campaigns and Web Analytics.
• Setting up and optimising Pay-per-click (PPC) campaigns across the major search engine marketing networks including Google Adwords, Yahoo Search Engine Marketing (SEM), MSN adCenter and Facebook PPC.
• Develop and manage region specific campaigns that to deliver quote leads to various clients within those regions.
• Daily optimisation of PPC campaigns, adcopy, keyword performance analysis and conversion funnel analysis.
• Setting up and managing multiple mini Google Adwords campaigns for Premier (paid) clients.
• Researching relevant keywords that will drive target audience to the website using Google Adwords Keyword Tool, Yahoo! Search Marketing and Microsoft adCenter Search Advertising Tools.

• e-Business Development Consultant, Web Development, Online Marketing and Search Engine Optimization (SEO).
• Search Engine Optimisation - My task as a SEO was to optimise/develop both Meta content and web page content adhering to Web Standards, Search Engine Compliance and web site development best practices.
• Provide my clients with strong ROI by delivering targeted search engine traffic, build brand awareness, greater search engine presence, high search engine ranking, good neighbour external link building.
• Regular monitoring & maintenance of Search Engine positions to reflect market and search engine trends.
• Developed Search Engine Optimisation strategies that include full Website Analysis, Competition Analysis, Relevant Keyword Research, Website Optimisation, Link Building, Technical Audits and Web Presence Development.
• Implement quality semantic copywriting across all creative deliverables, adhering standards, search engine compliance.

• Full-time self-employed - e-Business Development Consultant, Web Development, Online Marketing Management and Search Engine Optimization (SEO).
• Online Marketing – Daily management of search engine marketing (SEM), banner advertising, e-mail marketing, affiliate marketing and direct ad placement.
• Manage project from briefing to completion, relationship building and develop new business opportunities.
• Tracking and analysing the success of e-marketing campaigns and reporting on campaigns performance.
• Worked with various businesses to increase their product offerings, expand product reach and online presence.
• I researched/developed new business opportunities both business to business and business to customer.

• Web Site Management - Managing and updating web sites data on both shared and dedicated hosted servers.
• Planning, maintenance, development and growth of the client’s web site, Intranet and related web applications.
• Develop plans for organisations internet presence based on management priorities, policy directions and goals.
• Create enhancements, modifications, formulates strategies and plans for future enhancements of websites.
• Internet and Intranet Security - Protected connected devices from the latest virus threats, spyware, malware etc.
• Using software/hardware firewall, anti-virus, spyware and malware detection and removal tools.

Computer Technology

Diploma, Culinary Manager