Renita Burns Email & Phone Number

Washington, Dc, Us

• Coordinate with 10+ agencies to provide strategic insights• Liaise between Applied Behavioral Science and Audience Design functions, integrating human understanding (psychological goals and motivations) into audience strategy to target relevant audiences aligned with brands’ functional and emotional benefits• Identify opportunities to apply Behavioral Science principles and strategic thinking to client and agency briefs beyond initial asks, leveraging internal data stack to drive strategy• Successful pitches led to extensions of numerous agency remits, including FCB, IPG Health, and Commonwealth (General Motors)• Led Global Audience Design team in supporting audience strategy development on FCB’s successful Budweiser pitch, introducing Audience Strategic Planning Template for output encompassing behavioral change principles and strategic thinking• Won AOR for Budweiser and Intuit Quickbooks and awarded global, company-wide Trailblazer Award• Coordinate with global offices including San Francisco, NYC, and London