- Strategic Advisor to steer the business forward- Advisory ranging across all functions of the organisation - Marketing, Business Development, Operations, Financials & People

Topline Obsession- Scaled the organisation by 100% over 6 months- Hands on experience in building a performance marketing engine aiding in optimised user acquisition contributing to topline- Built and scaled a B2B function that now contributes 5% MoM revenue- Hands on experience on Marketing Automation, user analytics and funnel conversionTeam Building and Leadership - Built and led a marketing team of 8 from scratch across various verticals ranging from Digital Media, Marketing Automation, CRM, BTL & B2BBottomline Obsession- Reduced CAC for the organisation by 100% across 6 months by data driven optimisation- Optimised spends of the department to see a reduction of 10 ppts across 6 monthsStrategic Role- Played a vital role in raising INR 3.5 Cr. investment led by IAN Fund- As a leader in the organisation, played a vital role in shaping the culture

- Owning the P&L for Kerala, India- Built the state from scratch leading a team of 37 employees & working across multiple stakeholders in Central and City Functions- During the stint, the Kerala business emerged as the most sustainable business for the India portfolio, making it ahead of the curve on profitability- Aggressive expansion to 6 cities in less than 2 years- The EATS business surpassed our rides business in revenue, a significant achievement considering rides had a presence of over 5 years in Kerala

- Led the Restaurant Operations wing for Uber Eats in Kerala, managing a team of 25+ across 6 cities in Kerala- Responsible for sales, on boarding, account management and data analytics- Core focus on data driven decision making

- Launched Uber Eats business in Kerala, with an opening acquisition of 150+ store fronts, which scaled to 400+ during the stint- Led a team of 20+ sales and account management professionals as we scaled to 2 more cities in Kerala getting our storefront count to 500+- Built account management processes that were scaled nationally and globally

Marketing Team Lead, Kerala- Leading a team of 10 members for driving -- Rider Growth -- CRM - Lead the team in growing our penetration in Thrissur- Lead the team in increasing adoption of POOL in KochiPlaces lead for Kerala- Strategising and implementing initiatives that will help grow the key demand zones in Kerala such as Airports, Railway stations, Malls and Metro stations- Growing Uber's penetration across the suburbs of KeralauberHIRE Product Lead - Marketing- Strategising and implementing initiatives to drive growth and penetration of our latest product uberHIRE in Kerala- Building strategic partnerships to drive awareness and growth of uberHIREBrand Building- Leading all efforts of building our overall brand in Kerala and improve consideration for Uber in Kerala- Implementing extensive brand campaigns across Kerala- Building creative and media strategy National InitiativesDriver Brand Manager - India- Working with Head of Marketing, Uber India to develop a brand character for Uber in front of our driver partners- Devising marketing plans for several projects and lead execution of the campaign pan India- Strategise the channel mix for communication of the initiatives and measure the effectiveness across channelsAchievements:- Appreciation for the hyperlocal brand campaign #uberUNDALLO in Kerala and the development of the mascot Chackomash, that has become a household name for Uber in Kerala- Opportunity to work with Sanjay Gupta, Head of Marketing, Uber India to lead Driver brand efforts across the country- Launched Integrated Marketing Campaign for the driver partners across India - Launched Brand campaign to build POOL adoption in Kochi

Business Development •Build Demand for Uber in Kerala by identifying potential clients and conducting marketing activities•Drive Growth through creation of key partnerships across several sectors operating in KeralaBrand Building •Conduct National level campaigns that help build the brand in India and contribute to the growth•Launch and build new markets in the region of operation and develop demand for •Work on Digital Media Campaigns and own the social media marketing for Uber in KeralaStrategic Outlook •Designed a marketing plan for new launch city of Kerala with regard to key metrics i.e CPA/CPR•Worked alongside Growth Marketing team to ramp up demand through SEM, SEO, Display Ads etcAchievements •Scripted, Directed and produced an Uber Ad Film, which got featured in the Uber Global website •Created a National Playbook on “Marketing in Tier-2 cities” which is being followed across India•Grew Kochi to 22.5kX in a period of 1 year and the other launch market of Kerala by 7.5kX

Project TitleStudy & Analyze the brand CDM Silk & recommend opportunity areas for growth for brand Galaxy Key ResponsibilitiesKey Responsibities Analyze media & communication strategies of CDM Silk; alongside RK Swamy BBDO & MEDIACOMPrimary Research across Delhi and Chennai(220 outlets) to understand Cadbury Retail landscape Nielsen Company (Responsibilities)Interpret growth path of brand CDM Silk since inception – distribution, value & volume salesAnalyze SKUs , portfolio mix & pricing strategies of brand CDM Silk since inception Key AchievementsAchieved Hands-on experience on the software Nielsen Answers Desktop BuilderAwarded a performance rating of “Very Good” on all buckets of evaluation by MARS Inc.Appreciation in terms of implementation of 2 recommendations made for Galaxy