I manage social marketing campaigns, from ideation to reporting and collaborating across departments agency-wide, while also maintaining client relationships. These campaigns range from spots, to influencer campaigns, to full funnel advertisements, among other things. Also, aid in event planning and operations by coordinating and doing project management.*Key POC for clients of many types, including Entertainment and Financial*Conduct project management across different departments to ensure successful outcomes on multiple projects*Aid Social Media team with ideating, production, and other various duties*Support business development with client pitch requests and conduct social audits*Help with talent research, sourcing, negotiating, and recruiting for campaign needs**Able to fully contract almost 20 influencers within 5 business days for 2 separate campaigns*Gather and analyze data from post campaign analysis for case studies and reports both for presentation to clients and internal use*Maintain central reporting, CRM sheets, and templates for both internal and external use*Responsible for day-to-day account management and campaign execution**Including: timeliness, budget management,setting KPIs, etc.*Develop and maintain mutually beneficial client relationships by identifying opporutinites, learnings, and understanding their needs / objectives while sometimes educating on the ever-changing industry*Aid in collaboration across all departments to ensure the best for the agency and the client

I oversaw the TikTok accounts for high level brand accounts where I do community management while also sourcing influencers for campaigns. While doing so, I also helped build campaigns for paid-earned media.*Oversaw engagement and interactions on high-level brand accounts on social media with 6 startup to tier 1 influencers and notable brands*Developed best practices for outreach, engagement, and management of TikTok influencers*Recruited over 100 influencers and follow through on collaboration, posting, promotion and campaign development *Managed 6 influencer accounts from vetting, recruitment, onboarding, product seeding, and content follow-up*Created cross-promotion opportunities across clients for both paid and earned media campaigns*Conducted competitor analysis and developed story-building campaigns

Aided the company in how to run their social media accounts.*Performed corporate analysis for marketing positioning*Created and scheduled social media content releases aligning with current and forecasted trends increasing followers by 10%*Developed marketing campaign with implementation schedule (owned, paid, and earned)*Audited community engagement activities and provided guidance for future procedure

Ran the business for the owner. Conducted various relations with the community, vendors, and suppliers. Took charge of all marketing activities.*Directed public relations - enhancing the bar’s reputation by utilizing marketing techniques resulting in an increase in customer retention by 50%*Conducted influencer relations with nano-influencers at the college for various events*Increased customer outreach via social media, resulting in a 72% increase in sales *Supervised the marketing coordinator in maintaining social media platforms*Proven leadership ability - managing dozens of employees, vendors, and outsourced workers*Seven-time recipient of Employee of the Month

Assisted in marketing efforts and conducted sales. Reached my quotas every month with excellent customer service skills.*Demonstrated enhanced sales through customer service, time-management skills, and conflict resolution *Resulted in 95% customer satisfaction *Conducted cold calls to gain prospective customers *Maintained customer relationships through problem resolution *Trained incoming staff to adhere to goals and company values