Ren Lacerda, Mba work email
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Ren Lacerda, Mba personal email
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I am an Inventive, diligent and resourceful marketing leader, with 14 years in SEO, plus 11 years in integrated marketing, B.S. in Marketing & Advertising, MBA in Management & Organizational Leadership.I inspire and lead teams and organizations on mastering advanced Digital Marketing concepts and tools to combine Behavioral and Quantitative data, and through intense collaboration (x-teams concept), generate innovative, creative solutions to unique business challenges, driving responsible, scalable growth with a sustainable ROI.Drive High Level SEO Program Strategy: • Technical SEO • UX SEO • Conversion Rate Optimization (CRO) • Content Strategy & NLP Generated Content • SEO A/B Testing • Reporting Automation and Predictive AnalyticsLeadership & Management: • Design and Build Teams, Programs & Processes • Team Management, Leadership & Associate Development • Agency & Vendor Partnership Maximization • Internal & External Stakeholder Management • Cross-Channel Opportunity Management through Teams Relationship Building • Budget and New Opportunity Investment Management
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Head Of SeoCarmax 2018 - PresentRichmond, Virginia, Us -
Sr. Manager, SeoWayfair 2017 - 2018Boston, Ma, Us -
Sr. Manager, Digital Marketing Strategy (Seo, Sem, Cro, Ux Optimization)Penn Foster Education 2016 - 2017Scranton, Pennsylvania, Us• Drove Strategy, Implementation and Execution on SEO, Content Marketing & Social Media, consistently reaching and surpassing revenue goals.• Managed external agency on strategic planning and execution of paid search (SEM) and organic search engine optimization (SEO).• Designed and Implemented new in-house SEO and PPC teams, improving efficiency and scope of SEO and PPC, plus significantly reducing digital marketing operational costs. Project included process design, KPI definition and goal settings, project management, vendor procurement, job descriptions, talent acquisition and team training. • Designed, implemented and executed Data-Driven, cyclic Conversion Optimization (CRO) program. Program covered setting up behavioral and traffic data capturing & tracking systems, hypothesis based testing pipeline management, test execution and outcome analysis for conclusions leading to hypothesis refining/evolution.• Collaborated with Business Analytics & Financial team on earned and paid digital media projections and goal setting for revenue and acquisition KPIs.• Evolved data capturing, tracking and reporting, improving attribution on earned, owned and paid digital media revenue acquisition KPIs.• Overviewed digital marketing strategy for acquisition on content, social media, user experience (UX), conversion rate optimization (CRO), experience personalization & customization, email marketing, SEO and SEM, to ensure cohesiveness and synergy between all medias strategy, implementation and execution. -
Sr. Manager, Seo & Digital Marketing StrategyBoston Online Marketer Consulting 2016 - 2017Boston, Massachusetts, UsB2C & B2B Digital Marketing Strategic Consulting: • Design & Implementation of solutions for Collection & Analysis of Consumer Behavioral Analytics • Data-Driven Search Engine Optimization (SEO) • Data-driven UX Optimization & Conversion Rate Optimization (CRO) programs • Experience and Content Customization & Personalization (Context Marketing) • Social Media Strategy & Content Amplification • Full Content Marketing: Persona creation, Strategy, Scheduling, Execution, Performance Monitoring, Reporting & Optimization -
Sr. Seo & Digital Marketing ManagerWakefly 2015 - 2016Westborough, Massachusetts, Us• Managed Digital Strategy for enterprise client portfolio of 8 brands, generating $1.2M/year revenue for agency• Managed a team of nine Digital Marketing specialists on execution of PPC, Display, SEO, social media• Designed and implemented new processes to increase agency’s SEO execution efficiency and scope• Provided SEO strategy internal consultancy to account managers of key national and global clients • Designed a high -level gamified SEO training program for a team of 22 digital marketing professionals• Supported business developed team, creating and presenting Digital Marketing Strategy for New Business• Delivered coaching and training for SEO, Content marketing and Social media• Promoted agency’s thought leadership in SEO by networking and speaking in conferences, winning award -
Sr. Seo Manager & Strategist (Seo Strategy, Implementation & Execution)Mediagistic 2014 - 2015Tampa, Fl, Us• Managed an SEO team for delivery of SEO and Local SEO for a $7 million/year client portfolio with 150+ clients• Reduced SEO products overall cost in 15% by managing vendors to improve COGS and improving processes• Educated Content, Social Media, PPC managers on the effects on SEO and how to build synergy with SEO• Designed new processes to evolve agency’s SEO services in a profitable and sustainable manner• Researched and acquired new SEO software to increase productivity, profitability and efficiency• Evangelized business weight of SEO as a product to all agency internal and external stakeholders, in all divisions• Promoted Mediagistic’s leadership in SEO by speaking at agency’s annual conference plus industry conferences -
Sr. Manager Seo & Content Marketing StrategyAmplify Reach 2013 - 2015Amplify Reach was an independent, for-profit, digital marketing endeavor, by two top USF MBA students designed to test and and understand how efficient, practical and impactful would be to implement and execute low-cost, leading-edge enterprise SEO, Content Marketing and Social Media strategy for local and national SMB organizations.• Co-designed and implemented agency services for SEO, Content Marketing and Social Media• Designed and overview implementation of SEO and Content Marketing Strategy for clients• Co-founder, Partner
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Sr. Seo LeadBisk Education 2012 - 2014Tampa, Fl, Us• Successfully managed SEO and Content Marketing for MSU, USF and University of Florida online programs • Increased SEO leads in over 100% for MSU, University of South Florida and University of Florida online programs• Managed content calendars for 3 top universities, to be both brand safe and achieve all content marketing goals• Conducted A/B testing programs to improve organic traffic conversion for e-commerce and lead generation• Managed SEO Tools discovery and acquisition, plus SEO tools training for a team of 13 SEO specialists• Managed a 12-month project with 8 SEO specialists comparing Conductor and BrightEdge to elect a winner• Increased buy-in for SEO as a media from key stakeholders on brand management and executive teams• Successfully mentored and coached SEO associate to specialist level within 6 months; then to Senior in 12 mo.• Promoted Bisk Educations’ leadership by earning speaking opportunities at national industry conferences -
Inbound Marketing Management (Seo, Email Marketing & Content Marketing)Intuition Systems, Inc.| Bill2Pay 2010 - 2012Clearwater, Fl, Us• Created Buyer Personas, Content Library with 52+ pieces, plus email campaigns and white papers• Optimized website UX and and re-wrote all website content, on Hubspot CMS• Increased website’s organic traffic in 214.81% and leads in 800% within 6 months• Implemented CRM System (Zoho) and integrated it to Marketing Automation Software (Hubspot)
Ren Lacerda, Mba Skills
Ren Lacerda, Mba Education Details
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Mit Sloan School Of ManagementOrganizational Leadership -
University Of South Florida Muma College Of BusinessOrganizational Leadership & Management
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Universidade PaulistaBusiness Administration: Marketing & Advertising
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University Of San FranciscoDigital Communication And Media/Multimedia
Frequently Asked Questions about Ren Lacerda, Mba
What company does Ren Lacerda, Mba work for?
Ren Lacerda, Mba works for Carmax
What is Ren Lacerda, Mba's role at the current company?
Ren Lacerda, Mba's current role is Head of SEO at CarMax, Executive Team.
What is Ren Lacerda, Mba's email address?
Ren Lacerda, Mba's email address is re****@****max.com
What is Ren Lacerda, Mba's direct phone number?
Ren Lacerda, Mba's direct phone number is +180434*****
What schools did Ren Lacerda, Mba attend?
Ren Lacerda, Mba attended Mit Sloan School Of Management, University Of South Florida Muma College Of Business, Universidade Paulista, University Of San Francisco.
What skills is Ren Lacerda, Mba known for?
Ren Lacerda, Mba has skills like Seo, Email Marketing, Online Marketing, Marketing Strategy, Digital Marketing, Sem, Lead Generation, Google Analytics, Marketing, Social Media Marketing, Strategic Planning, Ppc.
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