Orchestrated training, sales, and marketing strategies across 20+ franchise locations nationwide, achieving significant performance improvements and revenue growth within commercial verticalsEvaluated franchisee performance metrics, guiding the implementation of strategic sales and marketing initiatives that enhanced market presence and profitabilityDelivered strategic counsel to franchisees during critical phases, optimizing operations, team performance, and overall business outcomes

Provided strategic leadership to identify new franchisees and support growth objectives; drove strategies to deliver franchise profitability improvement through staff development and ensuring operational integrity. Led efforts to support franchisees in sales process and develop profitable sales territory. Oversaw Northeast Region comprised of 20 locations, facilitating communications between owners and corporate office. • Aided franchise owners in driving sales through innovative sales and marketing strategies, fueling turnarounds of multiple offices. o Analyzed performance of Eastern Maryland office and identified new approach to scale more rapidly; enabled growth from $600K in gross margin to Silver level ($2.2M+) o Grew Delaware office from $500K to $2.1M in gross margin by developing trusting relationship with owner. o Opened Baltimore office in August 2015 and grew to over 9.7K hours by year end. • Consistently grew YoY in gross margin between 14-22% for 16 out of 17 years with 22% growth in 2017, 2018, and 2019; ranked #1 out of 5 zones on regular basis, earning several sales and business development awards.• Supported owners’ growth assisted owners on site selection, negotiation of leases, P&L development, and recruiting staff to offices. • Served as start-up and business turnaround business counselor to struggling franchises; streamlined operational infrastructure and established high performance team to exceed performance expectations. • Established plans of action to protect and grow profitability of all offices; measured performance to reinforce sales priorities to accomplish financial goals. • Conducted daily sales meetings and business development activities in tandem with franchise staff to provide hands on training to ensure high levels of performance. • Ensured compliance to operational requirements and all government regulations by performing audits; maintained standards to sustain ISO Certification in region and within company.