Renny Chan Email & Phone Number

Amsterdam, Nh, Nl

Convo is the everyday, always-on user feedback platform. We help product professionals scale and accelerate their qualitative research at a fraction of the cost. Our users can get qualitative insights in hours rather than months.

Singapore, Sg

London, England, Gb

zeroheight aims to help companies increase the adaptation of their design systems. I lead the Growth Marketing function here at zeroheight with the goal of driving as many qualified leads into our funnel through our product-led growth motions. I built a team of marketers that were focused on the following areas:- Paid Acquisition, leveraging Google Ads, Meta Ads and LinkedIn Ads to drive brand awareness at the top of the funnel with display and retargeting, and bottom of funnel with high intent ads to drive signups and demo requests at an acceptable CAC- Growth focused content marketing, leveraging thought leadership articles, we added SEO target keywords that helped drive significant top of funnel growth- In-product growth motions, using data and analytics to understand what would drive product activation and developed programs to encourage more users towards activations- Email marketing, leveraged email marketing to amplify product activations and to create demand for enterprise product- Sales enablement, working with the sales team to understand customer journey and customer pain points to create content and collateral that would help our sales and success teams achieve their revenue targets.Achievements:- Built the team from scratch, hired product marketing manager and performance marketing manager- Setup all of our paid acquisition channels and started running $100k per quarter campaigns across our different marketing channels- Reduced CPAs by 350% across all paid channels within the same quarter of launching the channels- Developed an SEO strategy for all content being published which netted a growth in top of funnel traffic by 50% within 2 quarters- Doubled the number of demo requests through campaign and spend optimizations- Implemented in-app messaging to help drive product adoption

New York, New York, Us

Vowel aims to help push the boundaries of what you and your team can do together. We want to be your meeting OS where all of your meeting tasks can be taken care of in one place. With features like pre-meeting agendas, in-meeting transcriptions, and post-meeting action item assignment. Vowel can help you make your meetings better than ever before.

San Francisco, California, Us

I lead a team of growth focused acquisition marketers with the goal of acquiring as many high value customers that we can in a scalable fashion. My team's function includes the following areas:- Growth focused SEO, leveraging competitive analysis, keyword research as well as technical SEO techniques the team helps our content marketing team develop and expand their content strategy to help drive top of funnel growth- SEM, leveraging GoogleAds and BingAds, the team is focused on delivering high value accounts with a good LTV:CAC ratio ensuring that we aren't simply burning cash to fuel growth- Paid Social/Paid Media, through rigorous spend optimizations and leveraging social media lookalike audiences we drive extremely high value accounts into our pipeline- Conversion Rate Optimization (CRO) on the marketing website, we leverage A/B testing best practices to continually move the needle upwards ensuring that we deliver delightful user experiences that drive conversions.Notable achievements:- Reduced overall Cost of Acquisition by over 800%- Drove continued MoM growth from SEM and SEO channels- Launched the first homepage CRO test- Leveraging data and UX best practices, built a high performing homepage

Redwood City, Ca, Us

I lead all of Box's Online Sales Growth and Monetization programs through CRO, Marketing Automation and Analytics.- Created predictive programs to proactively target users that are primed for upgrades- Deployed abandonment emails and onboarding nurtures to keep users engaged with Box- Launched a significant number of A/B test to help inform redesign strategies- Increased online free to paid conversion rates every quarter- Brought to market Box's B2B referral program- Re-skinned Box's Pricing page based on A/B test learnings- Created proactive machine learning based targeting programs to identify users in overage which we then used to create targeted messages that would trigger right-sizing to the tune of $100k in ARR per month

Austin, Texas, Us

Leading the team responsible for Digital/Marketing Analytics, Sales Analytics and Site Optimization- Through spend optimizations has reduced Paid Spend by $320,000 on an annual basis- Leading the development of a full end-to-end view of customers in order to understand/build attribution models- Enabling the company to become more data-driven by building a new data warehouse and developing metrics and standards around reporting- Responsible for delivering data and analysis for Board and Investor meetings- Developed a rigorous CRO strategy with focus on A/B and Multi-Variate Testing- Built a team of high performers while developing team members to ensure successful careersDelivered insight in Cyber 5 shopping trends:https://www.bigcommerce.com/blog/cyber-five-key-takeaways-and-what-they-mean-for-retail-in-2016/Provided Canadian shopping trends:http://www.bloomberg.com/news/articles/2016-03-02/u-s-shoppers-heeding-loonie-s-call-flock-to-canada-s-websites

Mountain View, California, Us

- Led analytics strategy for Intuit Canada and Intuit UK, implementation and standardization of Digital Analytics for B2B division.- Led team responsible for maintaining desktop software and accelerating SaaS growth in Canada through site, channel and campaign optimization strategies- Partnered with Global analysts to deliver analytics strategy in the SaaS worldHighlights and Areas of Focus:- Created global reporting standards using Tableau Visualization- Online media optimization (PPC, SEO, Email, Affiliates, Social)- Conversion and E2E funnel optimization- Market research, competitive landscape assessment- A/B Multivariate testing/optimization and behavioral targeting - Put rigor behind A/B testing by tying A/B testing tool data with back end finance data to evaluate strength of tests- Yearly forecasting and modeling- Media spend optimization- Tools/Data Infrastructure roadmaps- Delivered delightful in-product experiences that drove significant increased conversions in in-product channel- Created dashboards using a combination of R Statistics and Tableau- Chat/Natural Text analytics leveraging R Statistics and SQL- Developed an attribution model that allows marketers to better understand what channels to allocate their spend based on their desired outcomes (mass acquisition vs mass retention)

Calgary, Alberta, Ca

- Led the digital analytics strategy- Partnered with marketers to deliver unified experiences across the web- Analyzed both B2B and B2C site interactions to build better guest experiencesAreas of Focus:- Campaign and funnel optimzation- A/B Testing, behavioural targeting - Multi-Channel attribution- Tool implementation, roadmap and strategy

Vancouver, British Columbia, Ca

Focused on delivering and implementing new call center initiatives and projectsHighlights include:- Developing a call tracking reporting tool to track call volumes types and sales- Reported on monthly call center metrics- Delivered insights on agent coaching opportunities

Calgary, Ab, Ca

Gathered and developed financial reportingFocus area:- Yearly forecasting and financial modeling- Crew and resource allocation

B.Comm, Banking, Corporate, Finance, And Securities Law

Data Mining