Renny Fidlon Email & Phone Number

Philadelphia, Pa, Us

St. Louis, Mo, Us

Sunrise, Fl, Us

• SproutLoud was acquired by Ansira in July of 2024• Implemented an account-based strategy• Developed processes and sourced people and technology for outbound strategy• Responsible for all marketing and business development functions including brand development, demand generation, product marketing, and revenue operations • Developed and measured account-based KPIs and engagement metrics• Developed an AI-first marketing strategy including use cases, prompt engineering, and custom GPTs• Launched industry’s first Brand-to-Local Slack community• Launched SproutLoud TV with edutainment content for the brand-to-local community

San Francisco, California, Us

• Responsible for all demand generation capabilities and programs• Built outbound marketing function including sales development• Sourced and oversaw the revenue operations tech stack• Created and managed intent-based account-based marketing strategy • Developed account-based KPIs and engagement metrics

London, Gb

• Oversaw the marketing function including a global team of 20 growth marketers• Key member of the leadership team• Helped grow top-line revenue by 110%• Generated 10x ROI in pipeline for every marketing dollar invested• Developed account-based KPIs to measure the overall health of the marketing programs• Restructured the marketing team to support revenue generation through an all-in account-based marketing strategy• Under my leadership, Optymyze was name a Leader in the Gartner Magic Quadrant for SPM for three years in a row and was number one in all four Use Cases in the Critical Capabilities report

Merrimack, Nh, Us

• Softmart was acquired by PC Connection in May of 2016• Developed a comprehensive account based marketing program that grew website traffic by 40%, visitors by 18% and pages per visit by 18.5% YoY• Architected the company’s marketing cloud• Spearheaded the development of an enhanced analytics platform to provide attribution and prove return on advertising spend• Responsible for the development and execution of all marketing strategy, planning and functions• Oversee a high functioning marketing team• Helped grow vendor funding by 35% YoY

Plymouth Meeting, Pa, Us

• Audience Partners was acquired by Altice USA in March of 2017• Helped grow top line revenue by 250% in two years• Oversaw the launch of the company’s healthcare practice• Redefined brand architecture to align departments and product offerings• Responsible for the development and execution of all marketing strategy, planning and functions• Defined all messaging both internal and external• Spearheaded demand generation program to drive brand awareness and lead generation, including email marketing, content marketing, video marketing, social media marketing, event marketing and webinars• Developed and managed data-driven audience targeted digital advertising campaigns• Managed a team of digital strategists• Developed and execute affiliate marketing program and training• Worked closely with the product team to develop and bring new products to market• Led new product rollouts and product marketing strategy

Wilsonville, Oregon, Us

• Net Driven was acquired by Internet Brands in April of 2015• Grew monthly inbound leads by 350% and subscriptions by 200%• Responsible for the development and execution of all marketing strategy, planning and functions reporting directly to the CEO and Founder• Guided the development of all messaging both internal and external• Spearheaded demand generation and automated marketing program to further align sales and marketing• Developed and implemented lead management strategy• Led relationship and affiliate marketing strategy and execution• Worked closely with sales to develop and implement a lead scoring and nurturing program • Led new product rollouts and product marketing strategy• Developed and implemented content marketing strategy• Led trade show and event marketing

Philadelphia, Pennsylvania, Us

• Poptent merged with Userfarm to form Vizy in Jan 2015• Responsible for the development and execution of all marketing strategy, planning and functions reporting directly to the President• Guided the development of all messaging both internal and external• Developed marketing direction and sales tools that aided in 9x top-line revenue growth YOY• Determined brand architecture• Worked with executive team to determine one, three and five year strategic and growth plans• Led product marketing strategy and execution for new product development, the launch of which helped create client lock-in, deepened the company's strategic relationships with their clients, and provided new revenue streams• Analyzed competitive landscape and client needs to strategically determine product positioning, product development and pricing• Developed and executed several new lines of business branding and go-to-market strategies• Led video marketing media strategy for many of the company’s Fortune 500 clients• Spearheaded demand generation and automated marketing program to further align sales and marketing• Implemented lead generation program targeting and segmenting prospects based on vertical, job title and actions • Worked with sales and sales support to implement a lead scoring program • Developed and executed a lead nurturing program in conjunction with lead scoring and automated marketing.• Developed and executed social media strategy, SEO, SEM, online advertising and CRM programs• Led comprehensive competitive analysis initiative and presentation to the board to determine acquisition targets• Successfully grew online user base by 70% in nine months (from 24,000 to 40,000)

Downingtown, Pa, Us

• Successfully launched, managed and grew a highly respected Advertising and Marketing Company that achieved profitability since year one through client attraction, retention, and strategic partnerships• Responsible for the development and implementation of all advertising and public relations programs and budgets for agency clients• Developed long and short term marketing strategies for all agency clients resulting in successful ROI and a high level of client satisfaction and retention• Developed and executed many new reporting and tracking methods for agency clients to identify waste and improve efficiencies of marketing expenditures• Oversaw sales team for Public Show Producer resulting in 200% increase in sales over three years with an increase in per unit revenues of 33%• Developed and executed an integrated multi-channel digital marketing campaign for Public Show Producer including social media, SEO, CRM, and email marketing resulting in an increase in advance sales of 200% • Oversaw brand standards and development for an International Cosmetics Company• Developed brand marketing campaign for a German Car Dealership resulting in a 5.5% increase in 1st Quarter new car sales when Volkswagen’s US sales were down 7% in the same period• Developed and executed a CRM program for a holding of Valley Forge Investment Corporation resulting in a 20% increase in one its business lines• Developed and executed a grand opening marketing campaign for the Crowne Plaza Valley Forge that achieved 80% capacity in the first year

Us

Philadelphia, Us

• Managed comprehensive agency operations and second in command to CEO with full responsibility for organizational strategy, tactical planning and management of all agency accounts• Management of Key Accounts resulting in successful client acquisition and retention• Formulated client strategy and branding with full oversight• Successful team development and management• Award-winning Creative Director• Managed and motivated agency staff, partners, alliances, freelancers and vendors