Renny Fidlon Email & Phone Number

St. Louis, MO, US

Sunrise, FL, US

• SproutLoud was acquired by Ansira in July of 2024
• Implemented an account-based strategy
• Developed processes and sourced people and technology for outbound strategy
• Responsible for all marketing and business development functions including brand development, demand generation, product marketing, and revenue operations
• Developed and measured account-based KPIs and engagement metrics
• Developed an AI-first marketing strategy including use cases, prompt engineering, and custom GPTs

San Francisco, California, US

• Responsible for all demand generation capabilities and programs
• Built outbound marketing function including sales development
• Sourced and oversaw the revenue operations tech stack
• Created and managed intent-based account-based marketing strategy
• Developed account-based KPIs and engagement metrics

London, GB

• Oversaw the marketing function including a global team of 20 growth marketers
• Key member of the leadership team
• Helped grow top-line revenue by 110%
• Generated 10x ROI in pipeline for every marketing dollar invested
• Developed account-based KPIs to measure the overall health of the marketing programs
• Restructured the marketing team to support revenue generation through an all-in account-based marketing strategy

Merrimack, NH, US

• Softmart was acquired by PC Connection in May of 2016
• Developed a comprehensive account based marketing program that grew website traffic by 40%, visitors by 18% and pages per visit by 18.5% YoY
• Architected the company’s marketing cloud
• Spearheaded the development of an enhanced analytics platform to provide attribution and prove return on advertising spend
• Responsible for the development and execution of all marketing strategy, planning and functions
• Oversee a high functioning marketing team

Plymouth Meeting, PA, US

• Audience Partners was acquired by Altice USA in March of 2017
• Helped grow top line revenue by 250% in two years
• Oversaw the launch of the company’s healthcare practice
• Redefined brand architecture to align departments and product offerings
• Responsible for the development and execution of all marketing strategy, planning and functions
• Defined all messaging both internal and external

Wilsonville, Oregon, US

• Net Driven was acquired by Internet Brands in April of 2015
• Grew monthly inbound leads by 350% and subscriptions by 200%
• Responsible for the development and execution of all marketing strategy, planning and functions reporting directly to the CEO and Founder
• Guided the development of all messaging both internal and external
• Spearheaded demand generation and automated marketing program to further align sales and marketing
• Developed and implemented lead management strategy

Philadelphia, Pennsylvania, US

• Poptent merged with Userfarm to form Vizy in Jan 2015
• Responsible for the development and execution of all marketing strategy, planning and functions reporting directly to the President
• Guided the development of all messaging both internal and external
• Developed marketing direction and sales tools that aided in 9x top-line revenue growth YOY
• Determined brand architecture
• Worked with executive team to determine one, three and five year strategic and growth plans

Downingtown, PA, US

• Successfully launched, managed and grew a highly respected Advertising and Marketing Company that achieved profitability since year one through client attraction, retention, and strategic partnerships
• Responsible for the development and implementation of all advertising and public relations programs and budgets for agency clients
• Developed long and short term marketing strategies for all agency clients resulting in successful ROI and a high level of client satisfaction and retention
• Developed and executed many new reporting and tracking methods for agency clients to identify waste and improve efficiencies of marketing expenditures
• Oversaw sales team for Public Show Producer resulting in 200% increase in sales over three years with an increase in per unit revenues of 33%
• Developed and executed an integrated multi-channel digital marketing campaign for Public Show Producer including social media, SEO, CRM, and email marketing resulting in an increase in advance sales of 200%

US

Philadelphia, US

• Managed comprehensive agency operations and second in command to CEO with full responsibility for organizational strategy, tactical planning and management of all agency accounts
• Management of Key Accounts resulting in successful client acquisition and retention
• Formulated client strategy and branding with full oversight
• Successful team development and management
• Award-winning Creative Director
• Managed and motivated agency staff, partners, alliances, freelancers and vendors