文案专员
Current
Sep 2020 - Present
Who is 杨伟杰? Overview
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杨伟杰 is listed as 中锐教育-品牌经理 at 上海市燎原双语学校, based in Minhang District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for 杨伟杰.
杨伟杰 previously worked as 文案专员 at 上海市燎原双语学校 and 新媒体运营经理 at Vermont International Academy. 杨伟杰 holds 学士, Communication, General from 华东师范大学.
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上海市燎原双语学校
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About 杨伟杰
·杂志媒体3年资深编辑。·新媒体运营4年以上运营及调研经验。·公关策划近5年文案策划能力。 擅长原创高品质稿件、软文或品牌行销内容，具备独立采访、组稿能力。精通微信运营的技术与技巧，擅长微博、短视频、电台的多媒体融合，懂得SEO、CRM。有0-1的自媒体用户增长实例。
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杨伟杰's current company
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5 roles
杨伟杰 work experience
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新媒体运营经理
Vermont International Academy
负责教育集团的品牌建设推广及旗下教育业务、校区新媒体运营策略，制定校区新媒体岗位标准化，新媒体市场预算规范，集团新媒体矩阵建设并对部分平台用户增长负责，分管5-6人校区工作。集团品牌建设及推广：1）VI体系标准化2）传播标准规范化3）整合集团旗下教育业务资源4)制定集团市场传播策略校区数字化招生管理：1）新媒体内容策划及人员培训 2）校区数字化招生技能培训 3）旗下校区OKR&KPI目标设定 4）校区新媒体预算制定及管理新媒体矩阵建设及用户增长：1）集团新媒体矩阵搭建包括：网站、公众号、视频内容平台 3）校区新媒体矩阵：公众号、B站、抖音。擅长短视频的拍摄、制作分发全流程。
Jan 2020 - Sep 2020
品牌经理
1.集团新媒体平台的搭建及完善，包括：微信公众号、微博、今日头条、知乎等。2.联络集团旗下各学校的校长、老师，沟通原创内容的产出，梳理与校区沟通的流程。3.集团内刊的编写。
Sep 2018 - Feb 2019
Content Management Specialist
1.深度挖掘学校优质内容并转化为传播营销素材，通过新媒体、短视频、原创稿件等方式，提升学校的市场形象。2.学校微信公众号的框架搭建及梳理，包括：采编、排版、摄影、短视频拍摄制作、宣传脚本撰写，交代导演拍摄宣传片。3.第三方媒体联系，学校老师、校长采访及媒体拓展。4.根据传播内容进行数据分析，总结传播策略并优化。
Jan 2016 - Aug 2018
高级编辑
诠释Trends杂志
1.独立完成杂志每期8-18P内容。2.负责：艺术、数码、知名设计人物专访及生活方式内容。3.负责杂志新媒体（H5、微博、微信）开发维护.4.协助杂志社活动的项目统筹工作
Jul 2013 - Dec 2016
1 education record
杨伟杰 education
FAQ
Frequently asked questions about 杨伟杰
Quick answers generated from the profile data available on this page.
What company does 杨伟杰 work for?
杨伟杰 works for 上海市燎原双语学校.
What is 杨伟杰's role at 上海市燎原双语学校?
杨伟杰 is listed as 中锐教育-品牌经理 at 上海市燎原双语学校.
Where is 杨伟杰 based?
杨伟杰 is based in Minhang District, Shanghai, China while working with 上海市燎原双语学校.
What companies has 杨伟杰 worked for?
杨伟杰 has worked for 上海市燎原双语学校, Vermont International Academy, Chiway Education Group, 上海赫德双语学校, and 诠释Trends杂志.
How can I contact 杨伟杰?
You can use AeroLeads to view verified contact signals for 杨伟杰 at 上海市燎原双语学校, including work email, phone, and LinkedIn data when available.
What schools did 杨伟杰 attend?
杨伟杰 holds 学士, Communication, General from 华东师范大学.
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