Renon Pena De Sá Email & Phone Number

LEADERSHIP AND DEVELOPMENT• Led UX teams to deliver user-centered design solutions for major financial institutions, including Banco do Brasil, ensuring high standards of design quality and innovation.• Developed and maintained scalable design systems, driving consistency and efficiency across both mobile and web applications.• Provided mentorship and technical guidance to UX teams, fostering professional growth, enhancing skill development, and ensuring seamless integration of design teams.RESEARCH AND VALIDATION• Conducted user research, information architecture, prototyping, and usability testing to validate and continually optimize digital products.• Led A/B testing and additional research initiatives, utilizing data-driven insights to validate and optimize design solutions, ensuring alignment with user and business needs.COLLABORATION AND STRATEGY• Collaborated closely with business and development teams to craft and implement user-centered design strategies, aligning them with both user and organizational objectives.• Aligned design solutions with strategic business goals, driving improvements in customer satisfaction and operational efficiency through optimized design workflows.• Redesigned several critical user journeys for financial products, including financial management solutions, account and card services, and marketplace flows, enhancing the purchasing experience with user-centered design solutions.

Brasília, Distrito Federal, Brasil

COURSES TAUGHT• Composition and Visual Design• Audio-visual Design for the Web• Editorial Communication• Publications for the Web• Scientific Technical Manuals and Illustrations• Multidisciplinary Integrative ProjectRESPONSIBILITIES• Taught courses that combined theory and practice, providing students with a solid foundation in graphic design and its applications across various media.• Guided students in interdisciplinary projects, encouraging the integration of knowledge from different areas to develop innovative and effective solutions.• Collaborated with the faculty to adapt course content to market demands, incorporating new design technologies.

Brasília E Região, Brasil

LEADERSHIP AND PROJECT DEVELOPMENT• Directed and created digital design and branding projects for major clients, including Caixa Econômica Federal, GWX Investimentos, and Jornal de Brasília.• Developed corporate identities, digital platforms, websites, social media, and editorial products, applying principles of Branding, UX Design, and Digital Communication.• Led teams and applied agile methodologies to ensure fast and consistent project delivery, aligned with client objectives.CONSULTING AND STRATEGY• Provided consulting on branding strategies and design, consolidating brands in the market and delivering successful campaigns and impactful user experiences.• Managed client relationships and project delivery from prospecting to completion, ensuring innovation and quality throughout.KEY PROJECTS AND SUCCESS STORIES• GWX Investimentos: Coordinated the creation of digital platforms and branding for companies such as GWX Global Wealth, G2W Investimentos, and GWX Plano Patrimonial. Each brand received unique digital designs and visual identities, resulting in successful strategic repositioning.• Caixa Econômica Federal: Created the editorial design for interactive management reports and other graphic projects, focusing on visual consistency and usability.• Jornal de Brasília: Led the redesign of the Jornal de Brasília, with the 2016 version selected for the 12th Graphic Design Biennial, recognized for its innovation and graphic quality Bienal ADG Brasil (http://12.bienaladg.org.br/selecionados/jornal-de-brasilia).

Brasília, Distrito Federal, Brasil

COURSES TAUGHT• E-commerce• Image Editing and Publishing• Ethics and Legislation in Communication• Design Marketing Management• Brand Management• Graphic Design: Editorial Design• Graphic Design: Visual Identity• Creation of Advertising Art• PhotographyRESPONSIBILITIES• Taught more than 300 students, developing their skills in branding, marketing, and brand management, with a focus on practical application in graphic design and advertising projects.• Guided the creation of projects in the areas of editorial design, visual identity, and advertising art, integrating theoretical and practical concepts to meet market demands.• Collaborated with faculty to align course content with industry trends, incorporating contemporary approaches to both graphic and digital design.

Brasil

DESIGN LEADERSHIP AND CONSULTING• Led the design and redesign of a wide range of communication products, including newspapers, magazines, newsletters, websites, books, and reports.• Directed the graphic overhaul and development of design systems for four major daily newspapers: Jornal de Brasília (DF), Na Hora H! (DF), O Debate de Macaé (RJ), and Divirta-se Mais from Correio Braziliense (DF).• Provided design and branding consultancy, ensuring visual identity consistency across communication platforms.PROJECT MANAGEMENT AND EXPANSION• Managed the entire design process, from concept to final execution, working closely with clients to align design with strategic goals.• In July 2016, the studio was acquired by the agency Ellaform, expanding project scope to branding, web design, UX design, and digital marketing.

Vitória, Espírito Santo, Brasil

• Worked on the design and layout of pages for various sections and supplements of the newspaper, including infographics, special edition covers, and covers for the "Segundo Caderno."• Participated in the implementation of the newspaper's graphic redesign, created by Innovation Media Consulting Group, redesigning graphic elements and developing a new design system in GoodNews (newspaper content management software), as well as creating layouts, styles, master pages, and libraries of informational elements to optimize the editorial process.• Ensured consistent application of the new design system across all editorial and production processes, providing training to all involved teams, including designers, editors, and reporters.

Vitória, Espírito Santo, Brasil

• Worked on art editing and layout for various magazines, including Comunhão, ES Brasil, Target, Prodfor, Super Ilha, and Samp.• Created advertisements, newsletters, and other promotional pieces for the magazines' editorial content and marketing campaigns.

Vitória, Espírito Santo, Brasil

• Created a wide range of graphic projects, including brands, portfolios, magazines, newsletters, and advertisements for national and multinational companies.• Worked with clients such as Fibria (formerly Aracruz Celulose), Portocel, Canexus Brasil, Sun Coke, GVBus, Unimed, TVV, Tecvix, Cepemar, Ogmo, and others, ensuring consistency in their visual identity across different media platforms.

Vitória Area, Brazil

• Designed pages for various sections of the newspaper Notícia Agora.• Studied the graphic project created and implemented by renowned consultancy firm Cases i Associats (Notícia Agora), deepening knowledge of the applied design system.• Ensured the application of the design principles to maintain visual consistency across the publication.

Vitória Area, Brazil

• Designed pages for various sections of the newspaper A Gazeta.• Studied in depth the graphic project created and implemented by renowned consultancy firm Mediación (A Gazeta), gaining expertise in the applied design system.• Applied design principles from this project to ensure visual consistency throughout the newspaper.

Vitória Area, Brazil

• Designed pages for the newspaper and was responsible for image editing and overseeing the graphic production of 20 issues.• In 2008, was hired to redesign the newspaper's layout, which led to selection for the prestigious Abril Journalism course.

Vila Velha Area, Brazil

• Worked in the creation and artwork of various types of graphic pieces, including forms, brochures, folders, and stationery items such as business cards, folders, and envelopes.• Gained experience in prepress, printing, and finishing processes.

Mestrado, Design De Informação E Interação

Activities and Societies: I participated in the research groups: "Laboratory for experimentation in digital languages for mobile devices.

Graduação, Desenho Industrial (Programação Visual)

I wrote the graduation project: "New Graphic Project for the newspaper A Tribuna". Advisor: Dr. Octavio Aragão. Co-advisor: Dr. Ruth Reis