Rens Evers
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Rens Evers Email & Phone Number

Sales Director Europe at STARPLAST at STARPLAST
Location: Utrecht, Netherlands 13 work roles 5 schools
1 work email found @busto.nl LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Sales Director Europe at STARPLAST
Location
Utrecht, Netherlands
Company size

Who is Rens Evers? Overview

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Quick answer

Rens Evers is listed as Sales Director Europe at STARPLAST at STARPLAST, a with 116 employees, based in Utrecht, Netherlands. AeroLeads shows a work email signal at busto.nl and a matched LinkedIn profile for Rens Evers.

Rens Evers previously worked as Sales Director Europe at Starplast and Commercial Director Bike (AXA, Trelock, Kryptonite) EMEA & APAC at Allegion Us. Rens Evers holds Senior Leadership Development Program from Nyenrode Business University.

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{first}.{last}@busto.nl
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Profile bio

About Rens Evers

Commercial | Entrepreneurial | Teamleader | Change | International ✪ strong international sales, marketing and e-commerce experience in B2C and B2B/OEM, with innovative corporate organisations and large-SMB (Private Equity owned)✪ leadership position in the booming bike / micromobility market (EMEA/APAC), 4 different business areas:1. DecathlonStrategic Key Account Management, involved with winning tenders and extending private label manufacturing (B'twin)2. OEM B2B customers, strong network and knowledge of 350+ bike brands and bike assemblers3. (R)etail / AftermarketB2C customers, expanding geographically and beyond the traditional bike distributors and -dealers with etailers like Amazon, Internetstores, BOL.com 4. Bikeshare / Cargo / LEVsLaunching and co-implemented new innovative IOT and Electronics mobility solutions and services✪ strong believer and implementer of digitalisation projects including CRM, S&OP, SalesOperations/Logistics-restructuring; this in order to drive both customer satisfaction and internal process=costs efficiencies.✪ enjoys ‘changing the rules of the game’ to unlock potential both with customers and employees✪ international cultural mindset, having lived for 5 years in Geneva/Paris, working for EU/US/Asian companies, speaking 4 languages fluently (Dutch, English, French, German)

Listed skills include Business Development, Management, B2B, Product Marketing, and 24 others.

Current workplace

Rens Evers's current company

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STARPLAST
Starplast
Sales Director Europe at STARPLAST
israel
Website
Employees
116
AeroLeads page
13 roles · 33 years

Rens Evers work experience

A career timeline built from the work history available for this profile.

Sales Director Europe

Current
Oct 2023 - Present

Commercial Director Bike (Axa, Trelock, Kryptonite) Emea & Apac

Allegion's Business Unit Bike with the brands AXA, Trelock, Kryptonite. We develop, manufacture, source and sell Locks (bike safety), Lights (biker safety) and various Electronics/IOT solutions & services.Member of the leadership team as Commercial Director responsible for the region EMEA-APAC. Team of 45 fte located in NL, GER, FR, UK, PL, Hongkong covering all OEM, Electronics/IOT, Aftermarket-channel sales and sales operations, >100M€ in revenue, +50% growth strategy and execution.With Kryptonite as base, after the acquisitions of AXA (Private Equity owned) and Trelock (family owned), integrating 3 brands and organisations, co-building the Bike BU.

Oct 2017 - Dec 2022

Commercial Director

Evenementenhal Nl & Messehal Ge (Part Of H2 Equity Partners, Abn Amro Participaties)

Nl: Hardenberg, Gorinchem, Venray. Ge: Duisburg

Evenementenhal (EH) organises and facilitates exhibitions, consumer fairs, conferences and events. In total around 70 exhibitions and 200 events per year out of 3 locations in the Netherlands (Hardenberg, Gorinchem, Venray) and 1 in Germany (Duisburg). Private equity owned (H2, ABN Amro Participaties) and mid-2016 sold to the strategic Belgian partner Artexis/Easyfair.As member of the EH managing board responsible for:• the NL & GE sales organization, 50 FTE, >30M€ turnover• commercially optimising EH for the planned company sale via revenue growth, P&L optimisation, sales & funnel processes, recovery plan for Germany and Venray• increasing revenue via retention-programs, cross-selling, sponsorships and new exhibition concepts • after the company sale, member of the integration taskforces ‘Sales’ and ‘Germany’

Apr 2016 - Sep 2017

External Consultant

Bluewave & Asp (Part Of Cire Facility Group)

Zutphen, Zoetermeer

BlueWave & ASP are independent distributors of Hotel Supplies, Sanitary Facilities and Cleaning Systems. BlueWave & ASP have a 50% growth ambition. As consultant I co-lead and facilitated the strategic vision, structure and implementation for the commercial departments to make this happen.

Sep 2015 - Apr 2016

Commercieel Directeur; Sales & Marketing Director

Scholten Awater

Nijmegen Area, Netherlands

Scholten Awater is the nr1 IT hardware reseller & logistic server provider in the dutch B2B market, 200M€ turnover, 200+ FTE, part of the Saphin Investment Group.As member of a two-headed leadership team, empowering/leading 85FTE (5 direct reports) and responsible for:✪ SALESNon-Profit (Central & Local Government, Education, Health) and Profit (Bank/Insurance, Industry).✪ eCOMMERCEThree platforms; SAveshop.nl, CompanyMobile.nl and eFullfillment via SA.nl ✪ BUSINESS UNITSPersonal & Mobile Computing (Client, Mobility, AV, Software, Print), Data Center Solutions (Network, Server, Storage), Services (inhouse, onsite, break&fix, refurbishment, support contracts)✪ PURCHASINGVendor contact & contract & certification management✪ TENDERDESKWith 15FTE a core competency with a high 60%+ hit-rate ✪ MARKETINGPropositions, Business Development, PR, Communications, Sponsoring (eg N.E.C. Football Club)

Mar 2014 - May 2015

Country Director Sales & Marketing It Division

Nl

As member of the NL management team, head of sales and marketing for the division IT products (Note PCs, Monitors, Large Format Display, Printers/Copiers, SSD). Leading a team of 35 FTE into a complete turnaround of the Samsung PC business with +60% revenue growth, marketshare increase 4% => 15%, from -/-10% loss => +3% profit, a new GtM and Pricing set-up, and a changed sales mentality focusing on sell-out and backed-up by new processes. Responsible and accountable for KPIs turnover, profit, premium-sales targets, supply chain management.

2012 - 2014 ~2 yrs

Regional General Manager - Commercial Director Uk, Bnx, Nordics And Export

Breda-Nl, Bristol-Uk, Lyon-Fr

Member of the EMEA leadership team, leading a 80M$ biz in the outdoor - sporting goods industry ✪ with four brands Coleman / Campingaz / Sevylor / Aerobed✪ a sales and marketing team of 25 FTE, back office dotted line reporting✪ in the regions UK/Ireland, Benelux, Nordics and Export✪ via retailers, online, distributors, sales agents and e-commerceResponsible for Revenue, P&L, Cashflow and Working Capital.

2009 - 2012 ~3 yrs

International Sales Manager

Geneva Area, Switzerland

For HP EMEA in Geneva Switzerland, managing the international retailers Carrefour (>450M$), Staples (>300M$), Office Depot, Aldi, Lidl for all consumer categories (PCs , Printing , Supplies).Responsible for driving HPs business towards set objectives (revenue, profitability and market share) , for multi-national dealclosing & category management , and for strategic engagement with accounts.Change management role, upgrading the EMEA Consumer salesforce (115 fte) to a best-in-class sales team including account planning , contra-revenue optimisation , salesforce deployment and development , managing the internationalisation of retailers.

2004 - 2008 ~4 yrs

Business Manager Consumer Pcs / Pdas

Hp

Amsterdam Area, Netherlands

Within the Consumer Business Organisation, top/bottom-line responsible for the introduction, business building of HPs Consumer PC (Pavilion) and managing the PDA category.Grew PC revenue from 0 => 50M$, profitable and with 15% market share to a nr1 position within 15 months.Awarded with the EMEA HP President Award.

2000 - 2003 ~3 yrs

Product Marketing Manager Imaging & Printing

Hp

Amsterdam Area, Netherlands

Responsible for the Scanner, Photosmart and CDRW business. Grew Scanjet market share from 15% => 45%, nr1 position, building 23M$ business. Proud that we kept our Avg Selling Price as the highest in the market.Awarded as HP NL Achiever.

1998 - 2000 ~2 yrs

Product Manager Benelux Consumer Imaging

Utrecht Area, Netherlands

1997 - 1998 ~1 yr

Luitenant Ter Zee (Navy Officer)

The Hague Area, Netherlands

1994 - 1995 ~1 yr
Team & coworkers

Colleagues at STARPLAST

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5 education records

Rens Evers education

Consultative Selling, Sales Negotiations, Channel Finance, Relationship Management

Hp

Masters (Msc), Business Administration

Activities and Societies: Studies finished at Chronopost (La Poste) in Paris France , express transport. Internship at marketing.

FAQ

Frequently asked questions about Rens Evers

Quick answers generated from the profile data available on this page.

What company does Rens Evers work for?

Rens Evers works for STARPLAST.

What is Rens Evers's role at STARPLAST?

Rens Evers is listed as Sales Director Europe at STARPLAST at STARPLAST.

What is Rens Evers's email address?

AeroLeads has found 1 work email signal at @busto.nl for Rens Evers at STARPLAST.

Where is Rens Evers based?

Rens Evers is based in Utrecht, Netherlands while working with STARPLAST.

What companies has Rens Evers worked for?

Rens Evers has worked for Starplast, Allegion Us, Evenementenhal Nl & Messehal Ge (Part Of H2 Equity Partners, Abn Amro Participaties), Bluewave & Asp (Part Of Cire Facility Group), and Scholten Awater.

Who are Rens Evers's colleagues at STARPLAST?

Rens Evers's colleagues at STARPLAST include Khaled Azaizh, Mgd Heno, Carmen Okay, Arturo Castillo, and Noah Shogan.

How can I contact Rens Evers?

You can use AeroLeads to view verified contact signals for Rens Evers at STARPLAST, including work email, phone, and LinkedIn data when available.

What schools did Rens Evers attend?

Rens Evers holds Senior Leadership Development Program from Nyenrode Business University.

What skills is Rens Evers known for?

Rens Evers is listed with skills including Business Development, Management, B2B, Product Marketing, Account Management, Sales, E Commerce, and Strategy.

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