• Developed, wrote, directed, and produced short and long-form videos for various platforms, including social media, and internal/external marketing efforts• Led and collaborated on video projects from pre-production through delivery, ensuring projects were completed on time and within budget• Worked closely with videographers to gather video assets• Oversaw the editing process, provided feedback to editors and other post-production collaborators, and ensured the final product aligned with business objectives and legal standards• Analyzed performance data to optimize video content and improve audience engagement• Managed budgets, contracts, and stakeholder feedback, ensuring successful delivery of multiple projects• Directed and coordinated all aspects of production, including casting, location scouting, and crew management

CLIENT: DataminrGenerated compelling content for B2B SaaS startup Dataminr, including articles for trade magazines and email/social media copy to drive brand awareness and generate new business.Developed UI-integrated copy for B2B SaaS applications, enhancing functionality and user understanding.Developed diverse content pieces for multi-channel demand generation campaigns, leading to a 5% increase in marketing qualified leads for B2B clients.Created diverse content, including eBooks, whitepapers, and infographics, for multi-channel demand generation campaigns, driving marketing qualified leads for B2B clients.Developed webinar campaign content, including synopses, invitations, social media copy, BDR emails, and scripts to educate Dataminr’s target audience, drive leads, and build pipeline.Conducted interviews with Subject Matter Experts (SMEs) to ensure content accuracy and credibility.Liaised with internal Marketing teams to incorporate feedback.CLIENT: GOAT GroupCrafted copy for brand awareness campaigns and social media content for GOAT Group, meeting strict deadlines and adhering to project requirements.For fashion labels Acne Studios and Aries, I developed product descriptions for the GOAT Group website, ensuring accuracy and brand alignment.Wrote copy for SMS and Push notifications ahead of new merchandise releases.CLIENT: MINDSET IntegratedWrote all website copy for MINDSET Integrated, a radiological company specializing in legal and clinical applications of brain injury science. Wrote product-focused web copy, ensuring clarity and usability for legal and clinical audiences.Ensured a consistent brand voice across all copy, including SEO, product descriptions, and FAQsCLIENT: Unspoken SmilesAuthored editorials for Unspoken Smiles, an NGO, contributing to the organization's U.N. Consultative Status application.Editorials ran in reputable publications such as The Huffington Post and Medium.

• Wrote, Produced and Directed a pilot for a television show, “Big City Boy” starring veteran character actor Andrew Howard and George Sear, star of Hulu’s “Love, Victor”• Oversaw the creation of all teasers, trailers and press materials• Supervised the creation of festival prints in collaboration with Technicolor L.A. • Oversaw cast, crew and fellow producers to ensure execution of a smooth and timely production schedule • Liaised with SAG-AFTRA to ensure proper, union-mandated contracts were honored • “Era Apocrypha” premiered at the 2014 Venice Film Festival (nominated for best short film) and played at various international festivals thereafter • Feature-length script “Heir Apparent” selected for the final round of consideration for the 2013 Sundance Screenwriter’s Lab

-Spearheaded copywriting efforts for SimpleHealth, specializing in reproductive health.-Produced web and app UX content that improved the digital onboarding experience, increasing conversion rates by 22%.-A/B tested email and ad copy, boosting click-through rates by up to 32%.-Streamlined UI copy for landing pages, enhancing navigation and engagement metrics.-Conducted SEO-focused keyword research, improving web traffic by 7%.-Crafted engaging copy for marketing assets, including emails, landing pages, advertisements, and social media, ensuring alignment with brand voice and addressing patient pain points.-Developed and executed email campaigns leading to the completion of new patient intake by 2% of our emailed database.-Wrote all copy for SMS and Push notifications.-Increased email open rates by 6% and boosted conversion rates for product inquiries by 4.5%-Collaborated closely with Design and Marketing teams to generate innovative content ideas and meet project briefs efficiently.-Wrote eight blog posts per month, increasing average time on page by 30% by implementing engaging headlines and subheadings, short paragraphs, and using bullet points and numbered lists for better readability.-Contributed to a 20% increase in online sales by developing high-converting product descriptions and email marketing copy.-Developed and documented brand voice guidelines to maintain consistency across all communications channels.

• Conceptualized and executed video content for television and digital platforms• Collaborated with writers, editors, and other creative professionals to ensure the vision for each project was realized• Produced video components for four national news programs: World News Tonight, Good Morning America, Nightline, and 20/20• Collaborated with producers to shape stories using video assets in a fast-paced, deadline-driven environment• Utilized extensive knowledge of social, political, and economic landscapes for thorough storytelling• Searched ABC's vast video library to locate appropriate footage in various formats, including XDCam, DV, Umatic, and Beta• Leveraged deep knowledge of non-fiction storytelling to utilize b-roll in a compelling way• Edited footage using Avid Media Composer to deliver broadcast-quality selections to producers, including restoration of damaged footage• Facilitated communication with third-party vendors to restore footage deemed too damaged for broadcast