I lead content strategy for B2C lines of business on Ally's award-winning content hub, conversationally.com. Armed with consumer research, SEO insights, and business strategy, I create a holistic content plan that educates consumers on financial topics and drives results for the invest, deposits, credit card, and mortgage businesses at Ally. I work closely with cross-functional teams across marketing, UX, and business lines to add value to a customer's journey throughout their Ally experiences and to drive mid-funnel results via a content strategy that drives consumers to the right product solution for them.

• lead Ally Invest's creative process for content ideation, production, and publication on the Do It Right content hub• collaborate with cross-functional team of invest business and marketing team members to distribute educational content to customers, prospects, and consumers across multiple channels• manage full production process for thought leadership content by working closely with key Ally Invest leadership members• create and manage Ally Invest content calendar in conjunction with broader content team across businesses• brief creative agency and individual writers on topic assignments and provide editorial feedback and design guidance during draft process

Working remotely to ensure a smooth transition out of my previous role as Marketing and Communications Manager at Carolina Performing Arts.• craft compelling promotional email campaigns using Mail2 and pull targeted recipient lists from a database of 50,000 patrons• create and schedule paid social media posts on Instagram and Facebook• edit quarterly publication, CONNECT• use WordPress and HTML to edit the two general websites and do minor maintenance

• craft and schedule compelling promotional email campaigns,appropriately segmenting a database of 50,000 patrons• create, schedule, and publish both organic and paid social mediacampaigns and analyze resulting data. In 2017, directly influenced 34% follower growth on Instagram and Facebook• build and manage content calendar for email and social media• manage and edit quarterly publication, CONNECT• use WordPress and HTML to create all 40+ performance webpages each season, manage the general website, and do minor maintenance

• deploy email campaigns to promote the season's performances• update company website with event details and changes• in-house design of flyers, web images, and any print materials needed• track news updates from all season artists