Renu Mariyam Abraham Puthoor Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Engaged in a dynamic internship program with prioritized projects and completed three distinct phases to achieve specific objectives:- Conducted in-depth research on brand architecture frameworks adopted by consumer brands, analyzing successful and unsuccessful strategies. Identified key practices and risk factors to guide future brand strategy decisions for the board members.- Explored various acquisition frameworks and derived the top six factors crucial for successful acquisitions. Developed an integration plan skeleton to ensure a structured and seamless integration process for acquired companies.- Updated Frank Body's price index model with the latest data from both Frank Body and competitors. Analyzed pricing changes to support potential price updates for Frank Body products.

Melbourne, Victoria, Australia

- Provided exceptional customer service by understanding and addressing customers' needs, ensuring they found suitable solutions.- Advised customers in selecting the appropriate products and assisted in setting up their newly purchased devices.- Played an active role in maintaining visual merchandising, contributing to an appealing and organized store environment.- Collaborated with team members across different functions to support the overall efficiency and effectiveness of operations.

Dubai, United Arab Emirates

• Strategizing brand style guides, guidelines, vision and value proposition for short and long term.• Planning and execution of all communications and media actions on all channels, including online and social media. I’ve also been instrumental in the design, content and launch of the company’s new website and changing the face of our social media platforms.• Assisting with new Pastry and Bakery course developments, pricing and new course launches as well as developing new business opportunities. Organized collaborations with acclaimed chefs and professional ingredients organizations to organize workshops and product demonstrations at our venue.• Creating and managing promotional collateral to establish and maintain product branding. Major contribution includes organizing the Richemont Masterbaker Pastry and Bakery Championship in association with the Pro Chef Magazine, the Middle East’s only arena for professional Pastry Chefs and Bakers to showcase their skills.• Competitor and customer insights analysis to understand the demand for professional pastry, confectionary and baking courses and the latest trends in the food world.• I’ve also taken up additional responsibilities of B2B sales including offering consultancy to hotels/bakeries, analysis of sales forecasts and relevant financials.

Dubai, United Arab Emirates

• Coordinate with internal and external stakeholders to implement the marketing plans, creating various marketing collaterals including web landing pages.• Liaise with Business Unit to get new product information & share with the commercial teams, follow-up on the forecast.• Conduct thorough competitive analysis for product benchmarking, arrange for training material on new products and follow up with the Trade Marketing team on POS materials on ongoing projects and product launches. • Provide support in implementing in-store activations & promotions. Support special event by finalizing product demonstrations, presentations.

Doha, Qatar

• An industrial experience and understanding of the working of engineering department in various facilities integrated with HMC such as equipment involved in various wards, operation of control room, central sterile services department, planned preventive maintenance etc.• Attended workshops on “Generators” and “End-user training- Access Control System”.• Represented Hamad’s engineering department at an exhibition organized by HMC’s Health Professions Awareness and Volunteering Program, for which I was certified.

Doha, Qatar

• A detailed competitor and consumer analysis of Qatar market with respect to spices and spice blends for the launch of their spice brand, Kitchen Treasures in the Middle Eastern market.• A Data Analysis of various spices and condiments with respect to weight, price, and demand for the product in the market was performed• An analysis based on demographics, Porter Five Force Analysis, Market Share Analysis, SKU Analysis and various promotion strategies were conducted.

Doha, Qatar

• An overview of the various management systems of the organization such as HR, Finance, Production, Procurement and IT.• An overview of the production in FMCG industries such as flour mill, bakery, dairy, poultry, and detergent.• A technical overview of various machinery and systems involved in the production of these goods and hands on experience with PLC (Programmable Logic Controller).

Master Of Business Administration - Mba

Activities and Societies: - VP Finance- MBS Marketing Association - D&I Ally- FBE/MBSL Joint D&I Committee

Bachelor'S Degree, Electrical And Electronics Engineering