Executive marketing strategy through competitive research, platformdetermination, bench-marking, messaging and audience identification.Ensures brand consistency in marketing messages by working with variouscompany department members, including advertising, product development,and brand managementIdentify platforms to promote our brand for Lead Generation.Develop and execute Lead generation strategy across various digital platformthrough paid marketing.Incorporate… Show more Executive marketing strategy through competitive research, platformdetermination, bench-marking, messaging and audience identification.Ensures brand consistency in marketing messages by working with variouscompany department members, including advertising, product development,and brand managementIdentify platforms to promote our brand for Lead Generation.Develop and execute Lead generation strategy across various digital platformthrough paid marketing.Incorporate initiatives by bringing in new platforms for Lead generation.Develop brand strategiesQualitest is the world's largest independent, pure-play quality assurancecompany. We enable every client and every brand to navigate an everchanging world by delivering smarter quality assurance and testing solutionsto meet their precise technology needs -- mitigated of risk, exceptional touse and ready to perform. Quality assurance is at the core of our businessand everything that we do. Our team of focused specialists provides a broadservice offering that goes beyond functional testing to encompass automation,reliability, usability, AI, and other innovations. Show less

Key Responsibilities:Business Research through Social Media analysis that comprises of searchstrings preparation, data collection, analysis, quality checks, making logicalstory out of data gathered through various social media channelsManage brand presence in major Social Media Platforms and identify the bestpractices to gain significant tractionTransform complex Social Media data into an actionable insight that speaksabout opportunities and challengesTracking… Show more Key Responsibilities:Business Research through Social Media analysis that comprises of searchstrings preparation, data collection, analysis, quality checks, making logicalstory out of data gathered through various social media channelsManage brand presence in major Social Media Platforms and identify the bestpractices to gain significant tractionTransform complex Social Media data into an actionable insight that speaksabout opportunities and challengesTracking brand performance in Twitter, LinkedIn, G+, SlideShare, YouTube& Facebook using various indicators such as Clicks, Likes, Impression,Engagement, Reach to create and align reports, dashboards and routines withstakeholder teams that visually represent KPIs and inform the stakeholdersabout potential areas of successes / failuresAscertain brand perception, sentiment, volume estimation, target audience &key influencer , best practices etc in various languages using digital media toprovide key findings or insights appropriate for our stakeholdersLeading independent project, handling client presentation during variousstages of the project & provide suitable solutionPreparing project proposal and scope by understanding client requirements,developing concept of work, coordinate with pre-sales team and estimateproject costOrganizing Tweetchats to gain more engagement for the Company Show less

Key responsibility:Secondary market research inclusive of data filtration, measurement,transforming data into a desirable and presentable format based on itsanalysisTo understand client requirements and facilitate them with supportive researchstudies to understand and address various issues on the Operational, PRdevelopment and Media fronts. Handle daily media monitoring and researchfor the largest Mobile and Software companies on Social media and… Show more Key responsibility:Secondary market research inclusive of data filtration, measurement,transforming data into a desirable and presentable format based on itsanalysisTo understand client requirements and facilitate them with supportive researchstudies to understand and address various issues on the Operational, PRdevelopment and Media fronts. Handle daily media monitoring and researchfor the largest Mobile and Software companies on Social media and Traditionalmedia platforms Show less