With over 23 years of custom primary market research experience, Renu is a born leader, known for her creative approach to traditional methodologies. Specializing in advanced qualitative techniques, she guides strategic decision-making across the product life cycle. Renu excels in engaging healthcare professionals, patients, caregivers, and consumers through various immersive methods, including Creative Connects and Ethnography. Her expertise spans diverse categories such as personal healthcare, Women's Health, Dermatology, and Oncology. Notably, Renu has developed multiple profitable qualitative SBUs, showcasing her exceptional skills in people management and business growth. She has successfully managed and grown multi-million-dollar accounts, built lasting relationships with clients and partners, and run high-performance teams.A dedicated member of Intellus Worldwide, Renu actively contributes to industry advancement and serves on the Board of Directors of PMR Charities, raising funds for organizations like Be the Match and St. Jude Children's Research Hospital.