- Instrumental in creating the flagship brand of the company- Sorgen with 140 SKUs across 4 categories which include medical compression stockings, cold compression wraps, sports sleeves & compression support socks.- As of 2022, Sorgen is a global brand with trademarks in India and the USA.- Ensure online sales of Sorgen products on various market places like Amazon, Flipkart,Seniority, Snapdeal, PharmEasy, Netmeds, Tata 1MG, etc.- Designed, created, and launched the company’s D2C website Sorgen.co using theShopify platform.- Manage complete SEO including On-Page, Off-Page, and content writing.- SEM: Plan, strategize and execute CPC and GDN campaigns- SMM: Plan, strategize and execute Facebook and Instagram campaigns- Effectively analyze data from google analytics, search console, and other tools to createa better user experience and achieve set goals.- Re-marketing, Email Marketing, WhatsApp Marketing, SMS marketing- Plan the affiliate marketing strategy for HCPs and other influencers.- Key decision maker for listing the products on the website.- A-Z of Shopify app integration, theme development etc. of the store.- Planning and execution of all communications and media actions on all channels,including online and social media- Head the marketing operations with seamless coordination from the other teams likeprocurement, packaging, shipping etc.- Study the user experience and identify the unique pain points of the customer andimprove on the same- Implementing eCommerce automation.- Engage with multi-disciplinary teams with people from Sales, Finance, Inventorymanagement,- Marketing to develop top strategies for the brand’s success.- Taking complete ownership of everything digital for Sorgen from Google marketing tosocial media marketing.- Portfolio planning includes analysis of industry trends, market competitiveness ofproducts and SKUs, consumer needs /requirements, etc. to identify gaps and opportunities.

-Created and launched the company’s 1st online store www.compressionstockings.in.-Built out marketing operations and led effort to implement the same.-New customer acquisition and retention-Customer loyalty and repeat buying program initiatives-Manage SEO, SEM, SMM, Google Analytics and Email Marketing.-Manage SEM campaign budgets for CPC and GDN campaigns.-Coordinate with the customer support team to strategise content-Drive traffic on the website with content marketing.

-Completely responsible for the compression stockings domain both in the retail and dealer space. (B2B & B2C).-Decision maker for all retail pricing.-Develop marketing collaterals for doctors and customers.-Initiate new POS of compression support socks.-Build a customer feedback loop to improve product features.-Conduct awareness activities for brand prescriptions.-Improve “relationship marketing” for repeat business.-Responsible for the dealer network PAN India.-New Product Development and Launch

- Conducted a Survey on 100 doctors covering Ghatkopar, Chembur, Mulund, Thane on the usage and effect of Pioglitazone- Understand the prescription pattern of the same- Suggest marketing ideas to create visibility for the product in the lowest possible budget.

Handled all kinds of marketing activities like brochure designing, program co-ordination &one to one customer handling.

Learnt the complete working and calibration of Cautery including the basic process like soldering, assembling, fitting etc.