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🌐 Chief Marketing Officer at Divi Labs: Leading global app growth and product adoption in the Blockchain and Web3 space. Spearheaded strategic partnerships, including sponsorship with LaLiga, to engage both football fans and crypto audiences. Developing VSaaS solutions for businesses venturing into Blockchain and Web3, driving revenue and customer relationships.💼 Founder of Nook Consulting LTD: Empowering startups and enterprises with tailored marketing strategies. Adept at navigating diverse industries, from tech to communications to entertainment and beauty, with a focus on fostering business growth.💡 Team and Company Culture: Managing large teams remotely since 2019, with over 5 years of remote working experience. Proven track record of cultivating company culture, evidenced by initiatives like the Spark Foundry Adventure Club and annual culture days.🎯 Specialties: Customer acquisition, brand growth & strategy, strategic partnerships & sponsorships, SEO strategy, CRM optimization, website strategy, and content development. Committed to creating meaningful connections in both B2B & B2C and driving results in dynamic, fast-paced environments.Let's connect and collaborate on transforming your business!
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Founder And DirectorNook Consulting LtdLondon, Gb
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Founder & DirectorNook Consulting Ltd Aug 2020 - PresentFounded a marketing agency with a difference - see at https://www.nookconsultancy.com/ where only the most relevant specialists get together to bring you the best team to deliver your business objectives.- Consulted on a few projects ranging from global brand launches to App marketing as well as numerous other projects ranging from luxury entertainment, healthcare to retail.- These projects have been mostly overall marketing comms strategy with some having a key focus on Performance Marketing (app growth, customer acquisition, etc.), SEO, Measurement and CRM.- In addition, we have also been managing Social media, Affiliates and Search campaigns for a few of these brands driving toward their performance targets and helping these businesses grow. - We have also created new interactive websites for many brands ranging from crypto to marketing to gaming. - Furthermore, we have also been managing new business launches for a few medium to small-scale brands, creating social media strategy and data monetisation strategies for some of the above brands.
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FounderGanga Flow Wellness Sep 2022 - PresentGanga Flow Wellness is a Premium Wellness Retreat Company.- Multi-day retreats in various places focusing on wellness & well-being- Corporate events focusing on team building, planning, mindfulness and workshops- Free events in London and Communidad Valencia regions for now- Activities: Yoga, PIates, Meditation, Ballet Fit, Zumba, Hipopresives, Physiotherapy, etc. -
Chief Marketing OfficerDivi Labs Jun 2022 - Sep 2024San Jose, Ciudad Colon, CrDriving growth of Divi and its products into the masses. Focusing on creating a longer term relationship with customers in a short term based space.Crypto education is at the heart of what we do.Creating deeper, meaningful connections with football fans and crypto audiences with LaLiga and Divi Wallet.B2B - Creating VSaaS solutions for Businesses that want to venture into Blockchain and Web3 to drive additional revenue opportunities and stronger relationships with their customers. -
Head Of Media & PartnershipsDivi Labs Aug 2020 - Jun 2022San Jose, Ciudad Colon, Cr
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Uk & Europe Sales Director - ConsultantDisruptive Media Company Jul 2023 - Feb 2024Worked as a consultant and Sales Director for this dynamic and disruptive digital marketing company that are experts in delivering guaranteed cost-per-outcomes on digital acquisition. Disruptive takes away the risks associated with your digital campaigns and enables you to scale your marketing campaigns efficiently. -
Marketing ConsultantMonese Dec 2020 - Sep 2021London, London, GbJoined the team at Monese as a Marketing Consultant initially covering for the Head of Growth (for 3 months, but extended to 10 months) and later for the Head of Marketing. - Key focus on customer acquisition via effective marketing approaches - Created successful employee retention and reactivation campaigns- Manage SEO agency, strategy and activation- Help with CRM strategy by working with the head of CRM- Website strategy, CRO, testing and content working with the Website team -
Global Marketing DirectorMycrew Oct 2019 - Mar 2020Company gone into hibernation due to the Covid-19 pandemic.● Created video content to drive brand awareness and understanding of myCrew. ● Drove new user acquisition via performance marketing for both B2C and B2B. ● Created marketing materials and pitch decks for B2B business meetings. ● Managed all marketing comms to B2C from user onboarding to management (CRM). ● Created a marketing strategy to grow myCrew globally in key cities - starting with London and LA. ● Proactively took product ideas to the business that were implemented onto the myCrew app. ● Ambassador management. ● Also led the sales department in the last month talking to gyms and studios.
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Business DirectorSpark Foundry Oct 2017 - Jan 2020New York, Us• Business lead for a few key Spark clients such as Monzo, Citi Group, Europcar, Oath:, Vileda and Travelodge.• This ranges from delivering comms strategy, account leadership, brand and DR marketing strategy and implementation; predominantly in the UK and at times across some of the key global regions (BR, DE, FR, US, etc.) albeit at a smaller scale. • Finance and Travel are my key industry sectors, but do also manage activity in the entertainment sector too.• I also actively help drive the agency's digital agenda and training as part of the Digital Excellence Unit. As the DEU we help out on new business pitches, other client campaigns/business strategy and agency staff training on digital media.• I'm also part of the IAB's Gold Standard committee helping the industry regulate and setup good digital practices. -
Associate DirectorStarcom Mediavest Group Aug 2014 - Oct 2017Chicago, Il, Us• Most recently led the media communications planning for both brand and direct response for Europcar, Yahoo!/AOL and Travelodge accounts at Spark Foundry. • All three accounts are heavily digital led with a larger emphasis on direct response, digital processes and frameworks like finessing the tracking and trafficking processes, optimisation processes, etc. • Prior to these accounts, I led the Capital One account for 2 and half years in this role managing their brand, DR and sponsorship (Capital One Cup) activity. • The Sponsorship activity was a huge project and we worked very closely with the client's other agency partners (WCRS, Synergy and Jam) to deliver some really strong campaigns that overachieved the set targets. • One of the key things for me is to be proactive and find business opportunities that would enhance the client businesses. With the support of the teams we successfully pitched and delivered a few research, measurement and on-site performance optimisations activity in this time. -
Digital Account ManagerStarcom Mediavest Group May 2012 - Jul 2014Chicago, Il, Us• Managed the Capital One Digital business across both brand and DR worth over £10m per year.• This included planning of media strategy, negotiations with media partners, campaign setup / tracking and campaign management / optimisations including self-managed activity of Google Display Network, Twitter and YouTube. • In this time I also ran some digital training sessions for clients like Novartis, Autoglass and James Villas outside (as well as Capital One).
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Senior Account ExecutiveStarcom Mediavest Group Feb 2011 - Apr 2012Chicago, Il, UsLooked after the Brand and Performance Display channel for Capital One, Performance on Emirates and Affiliate Channel for Harveys
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Digital Account ExecutiveStarcom Mediavest Group Sep 2009 - Feb 2011Chicago, Il, UsWorked in the Performance team as a Planner / Buyer on Display and Affiliate channels working on Capital One, More Than, Emirates and Harveys accounts.
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Customer Service AdvisorSainsburys Supermarkets Ltd Mar 2005 - Sep 2009London, GbWorked Part Time whilst at University (March 2005 - July 2007 and Oct 2008 - Sept 2009) holding various positions at the Sainsburys Store. -
Customer Service AssistantArgos Oct 2004 - Sep 2009Milton Keynes, GbWorked Part Time whilst at University (Oct 2004 - July 2007 and Oct 2008 - Sept 2009) holding various positions at the Argos West Quay store, which was consistently one of the top performing stores in the UK on the Company Annual Reviews. -
Trainee Account ExecutiveStarcom Mediavest Group Jul 2007 - Sep 2008Chicago, Il, UsWorked as Trainee Account Executive as part of a 15 month internship working across numerous accounts such as Fiat, Scottish and Newcastle, Aer Lingus, Tetley and Premier Foods on the Planning discipline at Mediavest.
Renuke Samarasinghe Skills
Renuke Samarasinghe Education Details
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Solent UniversityManagement -
St. Joseph'S College, Colombo 10Gce A/L And O/L
Frequently Asked Questions about Renuke Samarasinghe
What company does Renuke Samarasinghe work for?
Renuke Samarasinghe works for Nook Consulting Ltd
What is Renuke Samarasinghe's role at the current company?
Renuke Samarasinghe's current role is Founder and Director.
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What schools did Renuke Samarasinghe attend?
Renuke Samarasinghe attended Solent University, St. Joseph's College, Colombo 10.
What skills is Renuke Samarasinghe known for?
Renuke Samarasinghe has skills like Digital Strategy, Digital Marketing, Media Planning, Online Advertising, Digital Media, Mobile Marketing, Media Buying, Marketing, Advertising, Mobile Devices, Display Advertising, Integrated Marketing.
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