Zeyu Ren Email & Phone Number

New York City Metropolitan Area

As a product designer with expertise in motion design, I played a key role in designing and prototyping for Reddit’s web and app products.Spearheaded product design for Reddit Community Redesign, Full-bleed Video Player, Search Improvements, Chat Reactions, R/PAN, Posting Refactor, Mod Tools, Onboarding, Video Threads, Sharing, Discover Tab, Reddit Talk, Shreddit Nav and more. Established comprehensive motion design guidelines for Reddit Product Language. Acted as a bridge between the product design and brand marketing teams, leading motion design for key launches like Reddit Recap, r/place 2022, Collectable Avatars, Live Chat, Feed Controls & Expansion, and Reddit Cup 2022, significantly improving user comprehension and feature adoption.As the go-to expert for motion design at Reddit, I established comprehensive motion design guidelines for RPL (Reddit Product Language), setting the standard for the platform’s motion design language and ensuring a cohesive user experience.

Greater Boston Area

At Black Math, a renowned creative studio based in Boston, I leveraged my expertise in animation to bring ideas to life for high-profile clients. My role involved a multifaceted approach to animation, where I honed my skills and contributed to various successful projects.'Land of Ads' Event Package: Created the opening title sequence for the prestigious Hatch Awards ceremony, The title sequence received widespread accolades for its creativity and execution.'Nihontō - Enter the Swordsmith': Demonstrated versatility by adopting VR animation tool Quill to create immersive backgrounds. Responsibilities included 3D modeling, rigging, and animating bikes, as well as crafting the futuristic user interface (FUI) sequence on the bike.Reebok 'Vortex' Project: Utilized stop-motion and time-remapping techniques to present Reebok's running shoes in a unique and dynamic way. My work also included the use of cloth simulation to create a visually striking shoe sole vortex.

Providence, Rhode Island Area

Instructor, "Intro to Projection Mapping" (Winter 2019): Designed and taught the course, responsible for curriculum development, student evaluation, and final grading. Received high ratings from students for effective teaching and course engagement.Teaching Assistant, "Augmented Space" (Fall 2018): Assisted Mattia Casalegno, an Italian artist, in course delivery. Supported practical sessions, student learning, and classroom management. Praised for contributing to a positive and interactive learning environment.

Greater New York City Area

At C&G Partners, a renowned creative studio in NYC, I honed my skills as a motion designer, working on a diverse range of multimedia projects. My role involved the following key contributions and learning experiences:Created a package of engaging motion graphics for JPMorgan Chase's LED wall in Hong Kong, focusing on designs that were culturally resonant and upheld the brand's global presence. The project is now live at JPMC Headquarters.Played a pivotal role in video editing for the Know Your Zone Hurricane Campaign. This citywide awareness campaign involved developing visual content for the six color-coded zones to educate and alert residents about hurricane safety.Created the title sequences for the interactive documentary 'People Not Property', which sheds light on slavery in the Colonial North. This project involved use of HTML, CSS, Javascript and creative coding.Was responsible for animating the user interface of Rockefeller University’s website. This project was instrumental in my learning about icon animation, which later proved invaluable in UX motion design for apps and websites.

Shenzhen, Guangdong, China

At NExT Studios, I led the artistic direction for the award-winning indie game “San Giorli”, a project that emerged from a short science fiction piece I published titled "Planet Diary". My responsibilities included:Spearheaded the overall concept design, ensuring a cohesive and engaging visual narrative that resonated with players.Responsible for the design and implementation of the in-game user interface and animations, enhancing the game’s usability and aesthetic appeal.Managed the outsourcing of 3D assets, coordinating with external teams to meet design specifications and quality standards.Created compelling promo illustrations that effectively conveyed the game's theme and attracted a wider audience."San Giorli" achieved significant acclaim, being featured worldwide on the App Store and nominated for the “2017 Game Awards” on taptap.com. It also boasts a high rating of 4.8/5 from over 1.2K reviews on the App Store, reflecting its popularity and the success of its artistic vision.

Los Angeles, United States

At UCLA Game Lab, my role encompassed assisting with game development projects, leading digital painting workshops, and organizing major events such as Game Day and the UCLA Game Festival. My contributions were instrumental in both the creative and logistical aspects of these initiatives, enhancing the educational and community experience at the lab.

Bachelor Of Arts (B.A.), Game And Interactive Media Design

Master Of Fine Arts - Mfa, Digital Arts

Cross-Registration With Risd, User Experience & User Interface

Summer School, Art/Art Studies, General