Renzo De Almeida Email & Phone Number

Santiago De Surco, Lima, Pe

● Creation of online training for healthcare professionals on marketing strategies to enhance their profiles on Facebook and Instagram to draw more patients.● https://training.medicalmarketingacademy.com/p/grow-your-medical-practice

● First healthcare network in Peru with 10 clinics nationwide, 3 of them accredited by JCI - Joint Commission International. The group has also businesses in Hospitality (Aranwa Hotels), Education, Parking Services, Healthcare Programs, Workplace Health, Odontology Center and Ambulances. Led a team of 15 people.● Created branding content by speciality for patients and improved medical staff image in online and traditional channels. Result: JN +30% vs PY on Digital interactions, US$430K+ in total production and US$30K+ in sales of maternity programs.● Launched new clinic in Arequipa. Creation and execution of emotional campaign ”Welcome” generating 50% of awareness within 3 months in a traditional market. ● Generated new customers to the healthcare network. Campaign “yourbodytells.com“ with 7000+ people registered in 2 months and a conversion rate of 6.4% over diagnostics of surgery (2-3% is a successful rate), equivalent to US$85K.

Lima, Lima, Pe

● Definition of business strategy including portfolio management and value proposition for all programs identifying differentiating attributes vs competition. Accomplishment: First marketing plan approved within an organization with a lack of commercial strategy.● Digital transformation in progress incorporating to business model the culture and digital tools for capturing and analyzing data through all touchpoints - CRM (Salesforce) and chatbot. Result: 15% of sales at events and cost reduction of +USD12k in data capturing.● Change of creative agency after pitch process in order to improve University ́s positioning with 20 years in the market.● Integration and leadership of Marketing and Sales teams (70 people) -previously directed by independent managers with separate goals. Accomplishment of 97% of 2018-1 goal recovering growth from -40% YTD vs previous year.● Specialization of sales process: designed teams for prospecting, follow up and sales closing. Result: conversion improvement from 2% to 7%.● Simplification of enrollment process reducing enrolling average time from 15 days to 5 days.

Lima, Lima, Pe

● The largest business intelligence bureau of Peru that helps companies to make better decisions from data, focusing on new income generation and the improvement of business processes. The portfolio includes solutions on big data, analytics, digital communication one to one and consulting.● Consultative sale of IBM solutions such as Marketing Cloud, Silverpop and Bluemix. IBM Certification -Marketing Cloud Sales Professional v1● Spearheaded setting-up and execution of commercial strategy for ID MKT achieving +57% sales vs 2016 budget● Attained a digital transformation deal valued at USD 400K and participated on implementation.

Lima, Lima, Pe

● Launched the toys category for Global Retail Service with retailers (Falabella, Oeschle, Supermercados Peruanos, etc.) and distributors (Scorpio Group). Representation of global brands like Animal Planet and Discovery Kids and participation at the Hong Kong Toys & Games Fair 2015.● Directed the digital marketing campaign 2014 - 2015 for Universidad de Lima - I earned the contract and led the creation and production of the content for all 11 undergraduate programs. Responsible for setting the strategy, target's profile, concept, creative idea, script, execution and post-production.● Commercial Manager Mistura (Apega): Negotiation of sponsorships with major companies such as Telefónica, Backus SABMiller, Coca-Cola, LAN and Banco Ripley achieving USD1.3M+ | +26% revenue per m2 vs PY ● Negotiated a buying option of land valued at 8-figure dollars. I represented the owner of the lot presenting the opportunity to the major real estate companies (Los Portales, Centenario, Coinsa, etc.) and during all negotiation process of the buying option signed with the real estate developer.

Woking, Surrey, Gb

● Managed the Business Plan process for Peru and Bolivia, including identification and assessment of opportunities with multifunctional teams, plan elaboration and deployment to the organization.● Led the launch of a new brand of beer in Bolivia (convenience SKU), building the business case of the opportunity and planning and coordinating the initial implementation within strategic clients.● Directed the Business Intelligence process in Peru, anticipating actions from competitors to create the strategy and attack and response actions, by leading workshops with key directors.

Lima, Lima, Pe

● Head of the exports department, leading business development and management of existing accounts. Negotiation with clients mainly in USA, Chile and Bolivia.● Achieved an international contract worth seven figure dollars with Codelco (Chile), the biggest copper producer in the world.● Participated in international fairs and biddings to enhance brand awareness and increase customer base.

● Sales of fine silver jewelry in the local market and exports to USA, England and Canada.● Led activities in all areas of business: 1.-Pre-operative: business constitution, brand registry, positioning, designing and implementation of the showroom, management of legal requirements with municipality, negociation with landlord, craftman selection based on information required to PromPeru, etc. 2.-Operations: negotiation with suppliers, consignments, stock control, affiliation to Visa, Mastercard and Amex, setting procedures for security, labeling, etc. 3.-Commercial: setting pricing and discounts, development of website and marketing material, mailing, participation at Amcham Fair in USA, etc. 4.-Human Resources: hiring and training of personnel, payment of salaries, etc. 5.- Finance: accounting, tax payments, etc.

Atlanta, Ga, Us

● Directed the setting and implementation of the segmentation strategy for the portfolio of CSDs, juices, waters and isotonics in Lima outlying (SEL CDE).● Managed the relationship and operation with the bottler, distributors and retailers (M&P stores).● Participated in the launch of relevant products in Single Serve and Multi Serve, based on a magic price point and an innovative and returnable package, which connected the premium brands with low-income consumers.

Atlanta, Ga, Us

● Conducted the measurement and presentation of market share and several KPIs to senior management. Also, directed qualitative studies (focus groups, ad testing,etc) and quantitative research (surveys, promotions,etc) on all brands working directly with Brand Managers.● Led major marketing research studies based on consumer behavior and market performance of all soft drinks within portfolio. The outcome was critical for making decisions regarding new product launches, promotions, brand management and segmentation strategies.

Atlanta, Ga, Us

● Controlled operating expenses in Peru and supported the consolidation of financial statements for Ecuador, Peru and Bolivia. Also, assisted on monthly projection of P&L for these three countries.

Atlanta, Ga, Us

● Innovated a daily monitor of nationwide sales vs benchmanks. Also, assisted on monthly projection of sales by territory and brands.

Madrid, Es

● Elaborated the annual budget and coordinated daily topics within several areas such as HR, suppliers, legal, security, invoicing, events, etc.

Economics Of Business

Master Of Business Administration (M.B.A.)

Bachelor Of Business Administration (Bba)

Paid Traffic Mastery - Certified Customer Acquisition Specialist

Conversion Funnel Mastery - Certified Customer Value Optimization Specialist

Seo Certified

Google My Business And Youtube

Inbound Certified

Digital Marketing Certified