Keter Plastic is one of the world’s leading manufacturers and marketers of resin-based household and garden consumer products. Keter Plastic is part of the Keter Group, a global enterprise that operates 18 factories, 2 distribution centers in 9 countries, and currently sells to over 100 countries around the world, maintaining sales offices in the majority of these markets.The Keter Group - with annual sales amounting to over $1 billion - distributes to 25,000 retail outlets globally… Show more Keter Plastic is one of the world’s leading manufacturers and marketers of resin-based household and garden consumer products. Keter Plastic is part of the Keter Group, a global enterprise that operates 18 factories, 2 distribution centers in 9 countries, and currently sells to over 100 countries around the world, maintaining sales offices in the majority of these markets.The Keter Group - with annual sales amounting to over $1 billion - distributes to 25,000 retail outlets globally, including nearly all of the top 250 retailers worldwide Show less

Led global Marketing for international group of companies, translating the vision of the organisation into broadly defined marketing goals to enable Scafom-rux to increase sales revenue and global brand name awareness. Scafom-rux is a global manufacturer and supplier of scaffolding and shoring systems with production sites, sales offices and engineers in the key markets of Europe, Asia, North and South America, Africa and Middle East.Responsibilities:- Develop Marketing… Show more Led global Marketing for international group of companies, translating the vision of the organisation into broadly defined marketing goals to enable Scafom-rux to increase sales revenue and global brand name awareness. Scafom-rux is a global manufacturer and supplier of scaffolding and shoring systems with production sites, sales offices and engineers in the key markets of Europe, Asia, North and South America, Africa and Middle East.Responsibilities:- Develop Marketing Strategy for the group- Functional steering, support and guidance to marketing teams of globally spread entities.- Manage cross functional interactions with Development & Engineering, Manufacturing, Sales and Marketing departments of globally spread entities to drive product initiatives and commercializationMain achievements:- Developed and implemented global marketing plan in collaboration with international entities including brand communication strategy, value proposition and global corporate identity- Successfully transformed the fragmented market approach of the entities to a more focused one by defining core product lines and product market combinations. - Developed and implemented procedures to centralize NPD requests by entities and set up investment justification model enabling ‘make/buy’ decisions.- Implemented a central gross pricing policy to align on pricing to cross border operating customers and to secure market positioning and profitability.- Changed the marketing approach of the organization from Outbound to Inbound. Show less

Managed several brands and product lines belonging to Keter Plastics Group, an Israeli group of globally spread companies, a leader in production and marketing of plastic consumer- and do-it-yourself products.Responsibilities:- Develop and execute European Marketing strategy based on the Group’s business plan- Analyze customer research, market conditions and competitor data - Initiate and lead the product development and subsequent execution of go-to-market plans… Show more Managed several brands and product lines belonging to Keter Plastics Group, an Israeli group of globally spread companies, a leader in production and marketing of plastic consumer- and do-it-yourself products.Responsibilities:- Develop and execute European Marketing strategy based on the Group’s business plan- Analyze customer research, market conditions and competitor data - Initiate and lead the product development and subsequent execution of go-to-market plans - Develop brand communication strategy, corporate identity and manage the brand guidelines- Develop and execute marketing campaigns for lead generation, brand awareness, sales support - Head the marketing departmentMain achievements:- Developed and executed a repositioning strategy by redefinition of product portfolio and implementation of European pricing- and customer segmentation. - Defined product vision and launched new products that led to higher profitability- Improved KPI reporting on product performance enabling ongoing evaluation of product groups- Successfully expanded the company's European footprint by extensive brand recognition programs, product positioning and lead generation through integrated campaigns- Set up and developed Marketing role to a new position in the Management Team Show less

Activities in the Holding focused on growing the business of resin consumer products through new Product Market Combinations (PMC’s), geographical expansion and acquisitions.Responsibilities:- Identify growth opportunities, product concepts to support expansion and entry of new markets- Collect market-, product information and execute viability and profitability studies for new PMC’s- Create a business plan for each opportunity and drive them through the innovation… Show more Activities in the Holding focused on growing the business of resin consumer products through new Product Market Combinations (PMC’s), geographical expansion and acquisitions.Responsibilities:- Identify growth opportunities, product concepts to support expansion and entry of new markets- Collect market-, product information and execute viability and profitability studies for new PMC’s- Create a business plan for each opportunity and drive them through the innovation process- Identify partnering and licensing opportunities for complimentary third-party products to broaden the product line Main achievements:- Detected and developed new market opportunities and applications (counter seasonal products) - Developed cross-border central pricing strategy for existing brands - Headed evaluation of market potential of product assortments of potential takeover candidates- Contributed to integration of new acquisitions in the group (products and marketing) Show less

Responsibilities:- Translate business strategy into a product management plan - Manage product-life cycle and financial objectives of the product groups - Define product improvements and new product concepts - Lead product innovation projects taking responsibility for planning and budget - Co-develop European marketing plan - Execute all marketing initiatives to ensure overall brand objectives are achieved.- Develop and manage market intelligence… Show more Responsibilities:- Translate business strategy into a product management plan - Manage product-life cycle and financial objectives of the product groups - Define product improvements and new product concepts - Lead product innovation projects taking responsibility for planning and budget - Co-develop European marketing plan - Execute all marketing initiatives to ensure overall brand objectives are achieved.- Develop and manage market intelligence initiativesMain achievements:- Set up a Product Management Department- Set up and managed project teams of cross-functional experts (in engineering, industrial design, production, sales) achieving profitable product development and marketable innovation.- Initiated and developed product roadmap for the European market- Turned Jardin into the group’s European product development center of resin consumer products - Created intelligence systems (databanks) containing in-depth consumer insight, market-, competitive pricing- and product information.- Developed and executed communication plan strengthening brand awareness and positioning with creative campaigns and events Show less

Key coordination between customers, sales and operations, with a particular focus on project-based customers.

Primary activities spotlight on accounts payable.