René Massatti

René Massatti Email and Phone Number

Co-Founder and Managing Director @ thinkers garden
Vienna, AT
René Massatti's Location
Vienna, Austria, Austria
About René Massatti

How to understand and implement new developments in technology or society to the benefit of humans has fascinated me since I was a student. I have lived in many great cities and countries and I love to collaborate with open minded people. This has led me to a variety of jobs throughout my career:1. I co-founded two start ups, one as a spin off from my university department, one after 15 years of business experience, and successfully integrated both of them into corporate environments. During those years I held different management positions and worked with international teams on product & service development and client projects. The main focus was always to create state-of-the-art environments, frameworks and tools to support corporations and organizations in tackling their challenges. During the last 3 years, the processes I used and hacked most were futures thinking, design thinking, customer and employee journey mapping and sustainable thinking. 2. Over the last 20 years I planned and facilitated +500 workshops for customers, held +100 keynotes on 3 continents (Europe, Asia, LATAM) and did numerous consulting and research projects. Since I am a big fan of open innovation and cross pollination I always try to build bridges between verticals and target groups and learn from others experiences in every workshop. 3. I truly believe that our educational approach needs to change based on the 4Cs of 21st century learning. I left university only to come back as an adjunct lecturer and try my best to make a difference when discussing current and future challenges with students of all ages and backgrounds during my courses on trend-based innovation and human centered design. The passion for teaching has made me a proud faculty member of HWZ Zürich, Switzerland, WU Wirtschaftsuniversität Wien, Executive Academy and LIMAK, Austria + a guest lecturer at various international educational institutions.4. Although I learn every single day, based on my +20 years of experience my professional skills are in:Innovation | Futures Thinking | Trend-based Innovation | Human Centricity | Human-centered Design | Human-centered Design and AI | Design Thinking | Journey Mapping | Customer Journey Mapping | Employee Journey Mapping | Sustainable Thinking | Co-Creation | 5. Given my professional background, my domain knowledge is in:Innovation | Digital Transformation | Customer Experience | HR | Communication | Marketing | Management |

René Massatti's Current Company Details
thinkers garden

Thinkers Garden

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Co-Founder and Managing Director
Vienna, AT
Employees:
4
René Massatti Work Experience Details
  • Thinkers Garden
    Co-Founder And Managing Director
    Thinkers Garden
    Vienna, At
  • Edding
    Director Playroom
    Edding Oct 2022 - Present
    Vienna, Austria
  • Edding
    Head Of Strategy Playroom
    Edding Aug 2021 - Oct 2022
    Vienna, Austria
  • Hwz Hochschule Für Wirtschaft Zürich
    Adjunct Lecturer
    Hwz Hochschule Für Wirtschaft Zürich Feb 2015 - Dec 2024
    Zürich Area, Switzerland
    "How to make a digital trend your friend?" This question stands at the core of my lecture for the HWZ´s digital leadership program. The evaluation and transfer of numerous best practice impulses from various sources stimulated by the mega trend digitalization into innovative ideas is the main focus. Students learn how to work with trends, from analysis to ideation and get rewarded for their best ideas.
  • Wu Executive Academy
    Adjunct Lecturer
    Wu Executive Academy Oct 2016 - Nov 2024
    Vienna
    I teach EMBA and GEMBA participants in the field of trend-based innovation. Groups are usually between 15 - 40 people, the topics range from how to identify trends to how to implement new ideas for products, services or business models inside an organization.
  • Wu Executive Academy
    Adjunct Lecturer
    Wu Executive Academy Jan 2014 - Aug 2019
    Vienna, Austria
    The WU Executive Academy´s Marketing & Sales Lab is part of an MBA program. In this class, students learn how to spot , evaluate and implement trends relevant for the industry they are working in. Participants come from all over the DACH region, CEE, SEE and Russia.
  • Wu (Wirtschaftsuniversität Wien)
    Adjunct Lecturer
    Wu (Wirtschaftsuniversität Wien) Oct 2011 - Oct 2024
    Vienna, Austria
    Trend-based innovation is a must know for every entrepreneur. Therefore I share my knowledge and experiences with undergraduates and master students who usually come from all over the world. The class is very business oriented, guest speakers form multinational corporations discuss and solve cases with the students during one semester.find out more on: http://www.wu.ac.at/imm/team/adjuncts
  • Playroom
    Co Founder, Managing Director
    Playroom Jan 2016 - Jul 2021
    Vienna
    I am interested in the transfer from trends and innovation to business in the long run. PLAYROOM is a concept that fosters an innovative mindset inside corporations and implements various innovation methodologies by creating agile environments. Together with our clients we developed ways to inspire employees along the innovation journey and enable them with all kinds of creative innovation formats and settings that they need. At PLAYROOM, I was responsible for developing the business concept… Show more I am interested in the transfer from trends and innovation to business in the long run. PLAYROOM is a concept that fosters an innovative mindset inside corporations and implements various innovation methodologies by creating agile environments. Together with our clients we developed ways to inspire employees along the innovation journey and enable them with all kinds of creative innovation formats and settings that they need. At PLAYROOM, I was responsible for developing the business concept and bringing the multinational- and interdisciplinary team together. Fields of action included strategy, marketing, business development and human resources. Show less
  • Trendone Gmbh
    Brand Ambassador
    Trendone Gmbh Jan 2016 - Jul 2021
    Hamburg Area, Germany
    I am a frequent keynote speaker on future trends and innovation at international events and a workshop host for multinational cooperations and SMEs. My focus areas are future of marketing, future of communication, future of work and future of tourism.
  • Trendone Gmbh
    Head Of Strategy
    Trendone Gmbh May 2010 - Dec 2015
    Hamburg Area, Germany
    Here is my job profile as described by TrendONE:René Massatti is a clearly-structured speaker and passionate discussion partner who specialises in trends that are relevant to the marketing industry. He can call upon over ten years of professional experience in the international agency business and has received numerous awards. At TrendONE, René offers customers an insight into the marketing world of tomorrow and always strives to convey to audiences the concrete benefits of the featured… Show more Here is my job profile as described by TrendONE:René Massatti is a clearly-structured speaker and passionate discussion partner who specialises in trends that are relevant to the marketing industry. He can call upon over ten years of professional experience in the international agency business and has received numerous awards. At TrendONE, René offers customers an insight into the marketing world of tomorrow and always strives to convey to audiences the concrete benefits of the featured innovation for their daily business, or to work it together with them. René lives and works in Vienna and Hamburg.Find out more on http://www.trendone.com/en/company/keynote-speaker/rene-massatti.html Show less
  • Twyxt
    Marketing Advisory Board
    Twyxt Jan 2012 - Sep 2013
    San Francisco Bay Area
  • Martrix
    Co-Founder, Director Crossmedia
    Martrix Nov 2000 - Mar 2011
    Vienna, Austria
    I was co-founder of Martrix, one of Austria´s first digital agencies which started as a spin-off of Vienna´s University of Business and Economics. It became Austria´s third largest digital agency, always focusing on innovative ways of communication and marketing. Here is what we did in the years between 2000 and 2011:Guerilla and viral marketing campaigns for well known brands such as Coca-Cola, Coke Light, Coke Zero, Henkel, Loctite, Bank Austria and Lufthansa.Brand development… Show more I was co-founder of Martrix, one of Austria´s first digital agencies which started as a spin-off of Vienna´s University of Business and Economics. It became Austria´s third largest digital agency, always focusing on innovative ways of communication and marketing. Here is what we did in the years between 2000 and 2011:Guerilla and viral marketing campaigns for well known brands such as Coca-Cola, Coke Light, Coke Zero, Henkel, Loctite, Bank Austria and Lufthansa.Brand development and integrated marketing and advertising campaigns in various European markets with a focus on Germany, Austria and CEE markets like Hungary, Bulgaria and Serbia. Brands: KIA Motors, Henkel, fatfoogoo/Digital River, Carpe Diem, Mautner Markhof. Show less
  • T-Mobile
    Product Manager Pre Paid
    T-Mobile Nov 1999 - Sep 2000
    Vienna, Austria
    I was product manager for the brands "klax.max." and "max.0676" and responsible for the development and creation of products and campaigns like the pre-paid card "Summercard" and the pre-paid roaming services across Europe, called "Klaxistan"

René Massatti Education Details

Frequently Asked Questions about René Massatti

What company does René Massatti work for?

René Massatti works for Thinkers Garden

What is René Massatti's role at the current company?

René Massatti's current role is Co-Founder and Managing Director.

What schools did René Massatti attend?

René Massatti attended Wirtschaftsuniversität Wien / Vienna University Of Economics And Business Administration.

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