Responsible for all Commercial activities

Responsible for marketing of total Dutch and foreign cheese Benelux.For added value concepts like NH Gouda, Farmer cheese, Dutch Goat cheese, Foreign cheese, Dutch specialtites like: Cantenaar, Kollumer, Pan Pan, Kernhem, Pittoresque, Brabantse Bloem. And Zijerveld foreign brands: Danish Chef, Akropolis.

responsible for the brand management of our focus groups: Dutch Cheese specialities; regional products, dedicated brands, private label products and herb-butter. Part of the commercial management team. Responsible for the German cooperation within FKS [Frishch Konzept Service]. A cooperation between Baackes&Heimes, Royal Friesland Campina and Zijerveld. Zijerveld is the largest cheese wholesaler in the Netherlands, and part of the Mywo-group.

responsible for total Holland (Cheese),all retailers, cheese wholesalers and Industrial customers). Part of the management top 50 within Consumer International. Arla Foods is producing and selling foreign cheese products under the brands Apetina, Castello, Buko and Finello as well as private label and fancy label. We have a clear no. 1 position in the segment were we are active, and are good for 20% of the total volume foreign cheese. We produce and deliver our products from Denmark.

I was asked at Kraft Foods to put Philadelphia in the Dutch market.This turned out to be very successful. I was also responsible for the fresh logistics, because this was new for Kraft in the Netherlands. Beside that I was also responsible for a few retail account for confectionery, and I was involved in the optimizing process for the account plans.

As National Account Manager responsible for fresh dairy products and Cheese for a number of retailers in The Netherlands.Together with A&P [part of Tengelman] I did an ECR fresh project, that was very successful.As Trade marketing manager I was part of the management team of UnieKaas. During this period I was responsible for a department of 14 people [trade marketing and customer service.

responsible for all accounts in the Netherlands.At Meatpoint Benelux I have introduced account management, and also account profitability as a new technique to evaluate the profitability of the accounts.During 1994 and a part of 1995 I replaced my direct manager. During this period I was reporting direct to the general manager of the company. [family owned company]. In the 8 years I have been working there, the market share increased form 15 to 25% (incl. private label).