Multichannel, inbound, CRM & SOME

Helping companies with the design, set up and sustainable operation of their multichannel customer service platforms.

New media, sounds new? 32+ years building sales by customer engagement. Segmentation, 1:1 communication, interactive media and response analysis.For customer driven executives ONLY, we deliver customer centric, profitable, integrated marketing multichannel inbound solutions.

Loyalty, what a big word! Marketers have to look for these three: positioning, demand generation and loyalty.We are here to help them define and execute a customer loyalty strategy that will respond to the three above.So to deliver, we had to bring a state of the art solution. We set the goals, defined the functionality needed to became leaders in the market place, Mexico, and we achieved it by developing a whole new product!Latin America's first open loop loyalty card solution up and running in +30,000 multi channel retail stores in Mexico; redemption in +480,000 establishments; and a discount network of +24,000 locations in only 6 months.Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.Brand strategy development.New product strategy.Comprehensive database management.My position lead Marcom, Product Marketing and On-line iniciatives.

Below the Line Advertising Agency. Guerrilla, CRM, Interactive, POP, Event, Sales Promotion, Entertainment and Direct marketing services:- Strategy - Tactics - Logistics - Outsourcing- Implementation - TrackingBusiness planning, start up & management; C&A supervision; consultant and new business acquisition. BASF, CASA CUERVO, CAPITALIZA, CFE, FEMSA, HERDEZ, LEVI'S, P&G, ROCHE, SCHERING PLOUGH, SENADO DE LA REPÚBLICA and PFIZER.Award winning creativity. 4 ASPID GOLD. Pharmaceutical advertisement creativity. EFFIE finalist.360 BTL migrated to BRAND Publicidad after acquisition.

In charge of leveraging the sales force moral; switch the name of the company, re-launch the brands and increase sales & margin.Leading, training and evaluation of Sales, Customer Service and Marketing staff (55 people), including budgeting, order taking and inventories management.2004/2 contingency plan and execution, and 2005 marketing plan.Budget administration.In charge of product development and pricing strategies for 4 brands.Full responsibility to merchandise a complete product line to retail channels.Commercial Information System implemented.Evaluation and recommendation for new launching campaigns.Sales and profit, up by 17.65% and 28.9% respectively. Inventory rotation up to 5 times.Media purchase gaining a 27% refund.Trading obsolete merchandise enhancing storage capacity and turns.

To create the marketing staff (straight and dotted line) from planning, building and training to supervision.Strategic planning process implementation and follow up. Marketing strategies to build 9 brands in Mexico and 14 countries.Full responsibility of product development, pricing and launching by creating innovative communications strategies. And e-Commerce strategy for B2B purposes.Budget planning and administration.Launch and re-launch of brands within Mexico and other countries by creating and implementing competitive marketing strategies.To design and execute plans that increase brand equity.New channel identification and development.Agencies scouting, recruiting end performance evaluation.22% increase in sales (domestic and export), 19% increase in market share, 15% positioning increase, 150% increase in ROI.

After the acquisition of Tecnografix by Casa Saba (Casa Autrey) in 1996, I remained as CEO of the Direct Sales division of Casa Autrey in Mexico with 500 telephone sales representatives.P&L and overall business responsibility with national distribution, marketing and advertising, PR and professional relationships.Pioneer in direct to consumer / chronic patient programs. First B2B loyalty program in pharmaceutical distribution. First magazine subscription center.24/7 order taking and processing for 24 distribution centers nationwide.1.5% contribution in Casa Autrey market share, 30% sales increase and 15% profit increase.Consultant for companies like Bancomer, Bristol Myers Squibb, Estrella Roja, L’Oreal, Merck Sharp and Dohme, PFIZER, Revlon, O’Gilvy One, Roche, Reader’s Digest and Schering Plough.

First Direct Marketing Integral Service Workshop in Mexico.P&L responsibility, new business acquisition, marketing and advertising, PR, professional relationships and strategic alliances development.Planning and launching Tecnografix from scratch up to its' acquisition by Casa Autrey; including personnel scouting, recruiting, hiring and training.Consultant for companies like: Allied Domecq, América Economía, Andersen Consulting, Coca Cola, Club Med, FedEx, IBM, Kodak, Microsoft, Seguros Comercial América and Radio Shack.

Launching Dell's subsidiary and new products in Mexico, marketing, advertising and PR.New business with discount clubs.Fastest growing subsidiary in 1992 7% market share in 5 months.

Marketing, advertising, PR and set up of the first call center / direct sales service for computers, peripherals and consumables in Mexico.18% to 24% market share growth.First computer sweepstake for IBM and HP computers in the world.Part of Compufinanciamiento selling strategy task force.