Renée Sanchez Email & Phone Number

Greater Boston Area

Spearheaded 13-diverse member in-house creative team (art directors, designers, developers) and freelance agencies to drive marketing initiatives in dynamic, fast-paced environment. Orchestrated diverse array of comprehensive, segmented, and automated campaigns, including art direction, technical support, and quality control. Collaborated to shape brand strategy, website design, creative operations, and marketing technology initiatives.•Directed project schedules, $12M budget, production, quality reviews, and issue resolution, offering actionable feedback to enhance internal workflows and design outcomes that ensured demanding deadline achievement.•Boosted team efficiency 30% by optimizing workflow processes and crafting documentation forconsistency and efficiency across platforms, including style guides, design best practices, andstandard project templates.• Served as organization’s brand advocate, upholding seamless end-to-end brand experience across broad spectrum of print and digital medium channels while working on packaging, collateral, email, web, social media, animation, photography, motion graphics, and event coordination and aligning with corporate inclusivity and accessibility vision and messaging in every piece produced.•Delivered top-notch results to audiences consistently by staying at forefront of latest updates and design trends, including generating 120K Pearson+ subscriptions at product launch through strategic design direction that supported consideration and conversion marketing throughemail campaigns.•Cultivated connections with stakeholders, promoting transparency in critical decision-making while synchronizing business requirements with top-priority marketing objectives.•Improved working relationships with external agencies from Getty and Adobe Stock to Ceros, optimizing time spent on each project.•Assisted in transitioning 50+ team members into new project management system that enhanced visibility and tracking for produced work.

Greater Boston Area

Led art direction for North America multichannel marketing campaign development, from ideationto execution.• Established efficient timelines and protocols, optimizing workflow within creative team to enable each designer’s time to be effectively used to meet business objectives.-Conducted annual assessments that identified process gaps and improvement areas.-Strengthened relationships with stakeholders, fostering transparency in critical decision-making while balancing business needs and top-priority marketing goals.• Coordinated efforts to establish email best practices, including mobile-first approach that deployed 28M emails yearly, which supported business growth through improved user experience.

Managed creative direction for 4K+ projects each year. Implemented in-house creative team to support marketing initiatives and cost savings.• Fostered strategic evolution while preserving multimillion-dollar corporate brand integrity while liaising with Marketing, Editorial, and Production teams.-Forged interdepartmental relationships and cultivated synergy to streamline marketing operations by bringing all work in-house.-Ensured consistent branding across marketing endeavors that encompassed catalogs, videos,infographics, and events.• Led team of 8 graphic designers to produce 2K+ textbook covers annually while developing 100+ cover templates across disciplines, ensuring timely delivery of print-ready, award-winning covers.• Increased business 30%+ annually by establishing Creative Department’s policies, procedures, and key business metrics.

• Supervised a team of eight graphic designers responsible for the cover design of over 3000 textbooks annually• Efficiently managed creative pipeline to consistently meet tight project milestones within strict financial limitations• Pioneered effective communication between marketing, sales, and finance departments • Recipient of four awards for excellence in design

• Designed textbook covers from concept to print for over 1500 custom educational solutions annually• Consistently delivered award winning designs for textbook covers, collateral, and media assets• Interfaced with Editorial to create new covers and improve pre-existing designs

Bachelor Of Fine Arts (Bfa), Graphic Design

Associates Of Fine Arts, Interior Design And Theatre