Renée Sanchez Email & Phone Number

Greater Boston Area

• Spearheaded 13-diverse member in-house creative team (art directors, designers, developers) and freelance agencies to drive marketing initiatives in dynamic, fast-paced environment. Orchestrated diverse array of.
• Directed project schedules, $12M budget, production, quality reviews, and issue resolution, offering actionable feedback to enhance internal workflows and design outcomes that ensured demanding deadline achievement.
• Boosted team efficiency 30% by optimizing workflow processes and crafting documentation forconsistency and efficiency across platforms, including style guides, design best practices, andstandard project templates.
• Served as organization’s brand advocate, upholding seamless end-to-end brand experience across broad spectrum of print and digital medium channels while working on packaging, collateral, email, web, social media.
• Delivered top-notch results to audiences consistently by staying at forefront of latest updates and design trends, including generating 120K Pearson+ subscriptions at product launch through strategic design direction.
• Cultivated connections with stakeholders, promoting transparency in critical decision-making while synchronizing business requirements with top-priority marketing objectives.

Greater Boston Area

• Led art direction for North America multichannel marketing campaign development, from ideationto execution.
• Established efficient timelines and protocols, optimizing workflow within creative team to enable each designer’s time to be effectively used to meet business objectives.-Conducted annual assessments that identified.
• Coordinated efforts to establish email best practices, including mobile-first approach that deployed 28M emails yearly, which supported business growth through improved user experience.

• Managed creative direction for 4K+ projects each year. Implemented in-house creative team to support marketing initiatives and cost savings.
• Fostered strategic evolution while preserving multimillion-dollar corporate brand integrity while liaising with Marketing, Editorial, and Production teams.-Forged interdepartmental relationships and cultivated synergy.
• Led team of 8 graphic designers to produce 2K+ textbook covers annually while developing 100+ cover templates across disciplines, ensuring timely delivery of print-ready, award-winning covers.
• Increased business 30%+ annually by establishing Creative Department’s policies, procedures, and key business metrics.

• Supervised a team of eight graphic designers responsible for the cover design of over 3000 textbooks annually
• Efficiently managed creative pipeline to consistently meet tight project milestones within strict financial limitations
• Pioneered effective communication between marketing, sales, and finance departments
• Recipient of four awards for excellence in design

• Designed textbook covers from concept to print for over 1500 custom educational solutions annually
• Consistently delivered award winning designs for textbook covers, collateral, and media assets
• Interfaced with Editorial to create new covers and improve pre-existing designs

Bachelor Of Fine Arts (Bfa), Graphic Design

Associates Of Fine Arts, Interior Design And Theatre