Founding CEO, Potentialist Global, Inc.Reon founded Potentialist Global, Inc. in 2018. Potentialist is a consulting firm specializing in Asia-Pacific market entry for US-funded startups. The majority of its clients are category-defining tech companies backed by top VC funds in the US.Need Inc. is one of the 15 client companies Potentialist supported their APAC expansion where Reon served as Head of Business Development, driving the company's critical growth efforts, particularly its expansion to Asia-Pacific and European regions. Prior to founding Potentialist, Reon successfully brought a UK-based startup to Japan with an exclusive partnership with Mastercard. He was also co-founder of a creator economy startup in New York, named Heyhey. Aside from working in startups, Reon briefly worked in Private Equity at two institutions: Goldman Sachs and the Government of Singapore Investment Corporation (GIC). As a Dutch-Japanese bred in Tokyo, he speaks four languages, including English and French.