Founding CEO, Potentialist Global, Inc.Reon founded Potentialist Global, Inc. in 2018. Potentialist is a consulting firm specializing in Asia-Pacific market entry for US-funded startups. The majority of its clients are category-defining tech companies backed by top VC funds in the US.Need Inc. is one of the 15 client companies Potentialist supported their APAC expansion where Reon served as Head of Business Development, driving the company's critical growth efforts, particularly its expansion to Asia-Pacific and European regions. Prior to founding Potentialist, Reon successfully brought a UK-based startup to Japan with an exclusive partnership with Mastercard. He was also co-founder of a creator economy startup in New York, named Heyhey. Aside from working in startups, Reon briefly worked in Private Equity at two institutions: Goldman Sachs and the Government of Singapore Investment Corporation (GIC). As a Dutch-Japanese bred in Tokyo, he speaks four languages, including English and French.
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Founding Ceo & AdvisorPotentialist Global May 2018 - PresentShibuya , Tokyo, JpPotentialist is a cross-border consulting firm that supports top US-based technology companies' expansion into Japan, Singapore and the rest of countries across Asia.In 2018, I co-founded the company to help the category-defining US companies’ entry to Japan, particularly their zero-to-one phase of the expansion, to ensure a successful launch in the country. We help our client companies identify a market entry strategy and provide a 2-3 person implementation team, boots on the ground for the foundational period of a market entry. Starting out exclusively for the US companies in the BtoB space to enter Japan, we widened our services to both BtoB and BtoC companies, entering Japan and all major markets in the Asia-Pacific region. To this date, we have supported the successful expansion of multiple companies backed by top-tier VC/PE funds, including Need, ELSA, and 14 others. -
Head Of Business DevelopmentNeed Jan 2024 - PresentSan Francisco, Ca, UsNeed is a Venrock-backed healthcare technology company building the world's first cancer protection system. Honored to serve as the Head of Business Development, driving the company's critical growth efforts, particularly its expansion to Japan and other Asia-Pacific markets. -
Chief Of Staff To CeoNeed Sep 2022 - Dec 2023San Francisco, Ca, UsHad the honor leading the company’s critical growth efforts, particularly its expansion to the Asia-Pacific and European regions. -
Japan PartnerNeed Jan 2020 - Sep 2022San Francisco, Ca, UsHad the honor supporting Need's expansion to Japan over 3 years. -
Japan PartnerElsa, Corp Jul 2021 - Oct 2022ELSA is a Google-backed educational technology company providing AI-enabled English education to students around the world. Supported the company's expansion to Japan as its market entry partner. -
Private EquityGoldman Sachs Aug 2021 - Oct 2021New York, New York, UsHad the honor to work for Tokyo office of Goldman's Private Equity arm (Merchant Banking Division). The Division formerly known as Special Situation Group invests in various assets in Private Market including real estate and startups. -
Private EquityGic Sep 2020 - Nov 2020Singapore, SgDeal underwriting and asset management at the Private Equity team (PERE) of the Government of Singapore Investment Corporation (GIC). -
General Manager, JapanArlix Technologies Dec 2017 - Dec 2018Brought a UK-based startup to Japan as its first country manager; founded a Japan team of 20+ staff members and successfully closed and managed an exclusive partnership with Mastercard. -
Award-WinnerStanford University 2017 - 2018Stanford, Ca, UsUS-Japan Relations - Granted an award as one of the two top-performing students.
Reon Hiruma Education Details
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Waseda UniversityPolitics And Economics -
The University Of TokyoFinance And Financial Technology -
Stanford UniversityUs-Japan Relations -
Université Catholique De LyonFrench In Business -
Lycée Camille ClaudelHigh School -
Lycée Jules GuesdeHigh School
Frequently Asked Questions about Reon Hiruma
What company does Reon Hiruma work for?
Reon Hiruma works for Potentialist Global
What is Reon Hiruma's role at the current company?
Reon Hiruma's current role is Founder of Potentialist.
What schools did Reon Hiruma attend?
Reon Hiruma attended Waseda University, The University Of Tokyo, Stanford University, Université Catholique De Lyon, Lycée Camille Claudel, Lycée Jules Guesde.
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