Akshay K.

Akshay K. Email and Phone Number

Manager - Performance Marketing @ Viacation
Gurugram, HR, IN
Akshay K.'s Location
Gurgaon, Haryana, India, India
About Akshay K.

Proficient in Google Ads, Facebook Ads Manager, LinkedIn Advertising, and other digital ad platforms.Strong understanding of SEO, SEM, and digital marketing analytics.Excellent analytical skills and proficiency in data analysis tools like Google Analytics.Enthusiastic and results-oriented Digital Advertising Manager with over 5+ of experience in managing successful ad campaigns across various digital platforms and Overall industry experience of 7+ years. Proven track record in boosting brand visibility, driving traffic, and increasing conversions through strategic planning and data-driven decision-making.

Akshay K.'s Current Company Details
Viacation

Viacation

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Manager - Performance Marketing
Gurugram, HR, IN
Akshay K. Work Experience Details
  • Viacation
    Manager - Performance Marketing
    Viacation
    Gurugram, Hr, In
  • Svod Advisory
    Digital Marketing Specialist
    Svod Advisory 2024 - Present
    Gurugram, Haryana, India
    Developed and executed comprehensive digital marketing strategiesManaged SEO/SEM campaigns for maximum online visibilityCreated and curated engaging content for digital platformsUtilized analytics tools for performance analysis and reportingCollaborated with cross-functional teams for seamless campaign integrationConducted market research to identify growth opportunitiesKey Skills:Digital Marketing StrategySEO & SEM ManagementContent MarketingSocial Media ManagementAnalytics & ReportingEmail Marketing
  • Freelancer
    Digital Marketing And Advertising Specialist
    Freelancer Apr 2020 - Present
    Gurugram, Haryana, India
    • Developed and executed comprehensive advertising strategies for a diverse range of clients, including small businesses, startups, and individual entrepreneurs across various industries such as food, education and clothing.• Managed all aspects of digital ad campaigns, including market research, target audience analysis, ad creation, platform selection (Google Ads, Facebook, Instagram, LinkedIn, etc.), and budget allocation.• Designed and implemented creative ad content, including graphics, videos, and copywriting, tailored to client brand voice and campaign objectives.• Utilized analytics tools like Google Analytics and Facebook Insights to track campaign performance, and report results to clients, achieving an increase in client ROI.• Kept abreast of the latest trends and developments in digital advertising and integrated new and effective techniques into campaign strategies.• Collaborated with other freelancers and specialists (such as graphic designers and web developers) to offer comprehensive advertising solutions to clients.
  • Truliyo Digital
    Performance Marketing Manager
    Truliyo Digital 2023 - 2024
    Gurugram, Haryana, India
  • Trulyrapid
    Digital Advertising Manager
    Trulyrapid Aug 2022 - Dec 2023
    Gurugram, Haryana, India
    • Developed and implemented digital advertising strategies across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.• Managed a monthly ad budget optimizing for cost-effective and high-impact campaigns.• Collaborated with the marketing team to align ad campaigns with overall marketing strategies and objectives.• Analyzed campaign performance using tools like Google Analytics, making data-driven adjustments to maximize ROI.• Led A/B testing initiatives to refine ad copy, targeting, and creative elements, increasing CTR• Stayed current with digital marketing trends and tools, applying new knowledge to enhance campaign effectiveness.• Assisted in the planning and execution of digital ad campaigns, including SEM, display, and social media advertising.• Managed and optimized Google Ad Words campaigns, achieving a 12% increase in ad efficiency.• Conducted keyword research and analysis to improve ad targeting and visibility.• Collaborated with content creators to develop engaging ad creative and landing pages.• Prepared regular reports on campaign performance and provided insights for improvements.
  • Luxury Ride
    Social Media Manager
    Luxury Ride Aug 2019 - Dec 2019
    Gurgaon, India
    • Key Responsibilities and Achievements:- Developed and implemented digital advertising strategies across Google Ads, Facebook, Instagram, and LinkedIn.- Managed a monthly ad budget optimizing for cost-effective campaigns.- Collaborated with the marketing team for campaign alignment.- Achieved [specific achievement], enhancing brand visibility and ROI.• Managed a monthly ad budget of ₹ 500000, optimizing for high-impact campaigns.• Collaborated with the marketing team to align ad campaigns with overall marketing strategies and objectives.• Analyzed campaign performance using tools like Google Analytics, making data-driven adjustments to maximize ROI.• Stayed current with digital marketing trends and tools, applying new knowledge to enhance campaign effectiveness.
  • Luxury Ride
    Digital Marketing Manager
    Luxury Ride Aug 2019 - Nov 2019
    Gurgaon, India
  • Just Funky
    Digital Marketing Executive
    Just Funky Nov 2016 - Aug 2019
    Gurgaon, India
  • Just Funky
    Ecommerce Specialist
    Just Funky Sep 2016 - Aug 2019
    Gurgaon, India
  • Just Funky
    Erp Specialist
    Just Funky Aug 2015 - Aug 2019
  • Just Funky
    Erp/Crm Manager And Data Analyst
    Just Funky Aug 2015 - Aug 2019
    Gurgaon
    ERP/CRM Manager/ Data Analyst and Licensing manager.Working with the team to make the PLM process more friendly and increase productivity of the teams.Working on the Data to provide analytic dashboard to management about the work.Handling the Licensing Approvals from the World class Licensors.
  • Just Funky
    Network Administrator
    Just Funky Aug 2015 - Aug 2019
    Gurgaon, India
    Taking Care of all the Network Related decisions to insure Security for the Data and Employees.Working with on the Routers and Switches to insure smooth working of the Network including the Intranet.Solving all Query related to Network and Cloud Space to insure safe and secure usage of the devices.
  • Tomorrow World Events
    Brand Marketing Manager
    Tomorrow World Events Jan 2015 - Aug 2015
    Gurgaon, India
    Managing all the Events in Delhi NCR Region.Sponsorship, Branding etc.
  • Rubz Fashion
    Senior Event Manager
    Rubz Fashion May 2014 - May 2015
    Gurgaon, India
    Managing all the Events in Delhi NCR Region.
  • Glimmer International
    Event Coordinator
    Glimmer International Jul 2013 - May 2014
    Gurgaon, India
    Managing and Coordinating with all the Contestants and Models in all the Events in Delhi NCR Region.

Akshay K. Education Details

  • Manav Rachna International University
    Manav Rachna International University
    Computer Science

Frequently Asked Questions about Akshay K.

What company does Akshay K. work for?

Akshay K. works for Viacation

What is Akshay K.'s role at the current company?

Akshay K.'s current role is Manager - Performance Marketing.

What schools did Akshay K. attend?

Akshay K. attended Manav Rachna International University.

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