Proficient in Google Ads, Facebook Ads Manager, LinkedIn Advertising, and other digital ad platforms.Strong understanding of SEO, SEM, and digital marketing analytics.Excellent analytical skills and proficiency in data analysis tools like Google Analytics.Enthusiastic and results-oriented Digital Advertising Manager with over 5+ of experience in managing successful ad campaigns across various digital platforms and Overall industry experience of 7+ years. Proven track record in boosting brand visibility, driving traffic, and increasing conversions through strategic planning and data-driven decision-making.
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Manager - Performance MarketingViacationGurugram, Hr, In -
Digital Marketing SpecialistSvod Advisory 2024 - PresentGurugram, Haryana, IndiaDeveloped and executed comprehensive digital marketing strategiesManaged SEO/SEM campaigns for maximum online visibilityCreated and curated engaging content for digital platformsUtilized analytics tools for performance analysis and reportingCollaborated with cross-functional teams for seamless campaign integrationConducted market research to identify growth opportunitiesKey Skills:Digital Marketing StrategySEO & SEM ManagementContent MarketingSocial Media ManagementAnalytics & ReportingEmail Marketing -
Digital Marketing And Advertising SpecialistFreelancer Apr 2020 - PresentGurugram, Haryana, India• Developed and executed comprehensive advertising strategies for a diverse range of clients, including small businesses, startups, and individual entrepreneurs across various industries such as food, education and clothing.• Managed all aspects of digital ad campaigns, including market research, target audience analysis, ad creation, platform selection (Google Ads, Facebook, Instagram, LinkedIn, etc.), and budget allocation.• Designed and implemented creative ad content, including graphics, videos, and copywriting, tailored to client brand voice and campaign objectives.• Utilized analytics tools like Google Analytics and Facebook Insights to track campaign performance, and report results to clients, achieving an increase in client ROI.• Kept abreast of the latest trends and developments in digital advertising and integrated new and effective techniques into campaign strategies.• Collaborated with other freelancers and specialists (such as graphic designers and web developers) to offer comprehensive advertising solutions to clients.
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Performance Marketing ManagerTruliyo Digital 2023 - 2024Gurugram, Haryana, India -
Digital Advertising ManagerTrulyrapid Aug 2022 - Dec 2023Gurugram, Haryana, India• Developed and implemented digital advertising strategies across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.• Managed a monthly ad budget optimizing for cost-effective and high-impact campaigns.• Collaborated with the marketing team to align ad campaigns with overall marketing strategies and objectives.• Analyzed campaign performance using tools like Google Analytics, making data-driven adjustments to maximize ROI.• Led A/B testing initiatives to refine ad copy, targeting, and creative elements, increasing CTR• Stayed current with digital marketing trends and tools, applying new knowledge to enhance campaign effectiveness.• Assisted in the planning and execution of digital ad campaigns, including SEM, display, and social media advertising.• Managed and optimized Google Ad Words campaigns, achieving a 12% increase in ad efficiency.• Conducted keyword research and analysis to improve ad targeting and visibility.• Collaborated with content creators to develop engaging ad creative and landing pages.• Prepared regular reports on campaign performance and provided insights for improvements. -
Social Media ManagerLuxury Ride Aug 2019 - Dec 2019Gurgaon, India• Key Responsibilities and Achievements:- Developed and implemented digital advertising strategies across Google Ads, Facebook, Instagram, and LinkedIn.- Managed a monthly ad budget optimizing for cost-effective campaigns.- Collaborated with the marketing team for campaign alignment.- Achieved [specific achievement], enhancing brand visibility and ROI.• Managed a monthly ad budget of ₹ 500000, optimizing for high-impact campaigns.• Collaborated with the marketing team to align ad campaigns with overall marketing strategies and objectives.• Analyzed campaign performance using tools like Google Analytics, making data-driven adjustments to maximize ROI.• Stayed current with digital marketing trends and tools, applying new knowledge to enhance campaign effectiveness. -
Digital Marketing ManagerLuxury Ride Aug 2019 - Nov 2019Gurgaon, India -
Digital Marketing ExecutiveJust Funky Nov 2016 - Aug 2019Gurgaon, India -
Ecommerce SpecialistJust Funky Sep 2016 - Aug 2019Gurgaon, India -
Erp SpecialistJust Funky Aug 2015 - Aug 2019 -
Erp/Crm Manager And Data AnalystJust Funky Aug 2015 - Aug 2019GurgaonERP/CRM Manager/ Data Analyst and Licensing manager.Working with the team to make the PLM process more friendly and increase productivity of the teams.Working on the Data to provide analytic dashboard to management about the work.Handling the Licensing Approvals from the World class Licensors.
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Network AdministratorJust Funky Aug 2015 - Aug 2019Gurgaon, IndiaTaking Care of all the Network Related decisions to insure Security for the Data and Employees.Working with on the Routers and Switches to insure smooth working of the Network including the Intranet.Solving all Query related to Network and Cloud Space to insure safe and secure usage of the devices. -
Brand Marketing ManagerTomorrow World Events Jan 2015 - Aug 2015Gurgaon, IndiaManaging all the Events in Delhi NCR Region.Sponsorship, Branding etc.
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Senior Event ManagerRubz Fashion May 2014 - May 2015Gurgaon, IndiaManaging all the Events in Delhi NCR Region.
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Event CoordinatorGlimmer International Jul 2013 - May 2014Gurgaon, IndiaManaging and Coordinating with all the Contestants and Models in all the Events in Delhi NCR Region.
Akshay K. Education Details
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Manav Rachna International UniversityComputer Science
Frequently Asked Questions about Akshay K.
What company does Akshay K. work for?
Akshay K. works for Viacation
What is Akshay K.'s role at the current company?
Akshay K.'s current role is Manager - Performance Marketing.
What schools did Akshay K. attend?
Akshay K. attended Manav Rachna International University.
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