Head Of Lifecycle Marketing
CurrentAs the Head of Lifecycle Marketing at Reload Media, I drive the innovation and growth of our customer retention channels, including Email, CRM, SMS, loyalty, and marketing automation. Leading a talented team of digital marketing specialists, I am dedicated to enhancing our clients' lifecycle marketing strategies and ensuring exceptional customer retention.With experience in platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot and Yotpo, I collaborate with some of Australia's biggest brands to develop and execute advanced segmentation, personalisation, and automation strategies that elevate their digital marketing efforts.