Renata Rodrigues

Renata Rodrigues Email and Phone Number

Marketing & Product Specialist | User Experience | Software Developer :: Java, API, C, HTML5, CSS & JavaScript @ SERRATEC - Technology Park of the Serrana Region of Rio de Janeiro
Renata Rodrigues's Location
São Paulo, São Paulo, Brazil, Brazil
About Renata Rodrigues

I am an experienced communications professional with a 9-year background specializing in Marketing and User Experience. Currently, I am changing careers into ICTs. To achieve this, I am a full-stack development Resident at Serratec and also a Cadet at 42 São Paulo, where I am honing my coding and problem-solving skills.Throughout my career, I have led creative content campaigns that achieved notable results in SEO and brand visibility. My experience working with major entertainment brands such as Disney Pictures, Globoplay, and Paramount Pictures has equipped me with a deep understanding of audience engagement and strategic messaging. Additionally, I have collaborated with brands like Banderas Perfumes, Toyota, and others, which has broadened my perspective on effective communication across different sectors.My strong background in content production and marketing is a significant advantage in my career transition. It allows me to create compelling content and implement data-driven marketing strategies that complement my technical skills, enabling me to craft user-centered solutions that are both functional and engaging.I have a keen interest in HTML and CSS and am actively developing my proficiency in programming languages such as Java and C. My goal is to become a well-rounded full-stack developer.I am eager to combine my communication expertise with my technical skills to create innovative solutions in the tech industry. I look forward to new challenges where I can contribute meaningfully and continue growing as a professional.

Renata Rodrigues's Current Company Details
SERRATEC - Technology Park of the Serrana Region of Rio de Janeiro

Serratec - Technology Park Of The Serrana Region Of Rio De Janeiro

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Marketing & Product Specialist | User Experience | Software Developer :: Java, API, C, HTML5, CSS & JavaScript
Website:
serratec.org
Employees:
57
Renata Rodrigues Work Experience Details
  • Serratec - Technology Park Of The Serrana Region Of Rio De Janeiro
    Software Ict Resident
    Serratec - Technology Park Of The Serrana Region Of Rio De Janeiro Aug 2024 - Present
    Qualification program in Full Stack Software Development, agile and immersive, with a practical and conceptual approach, free of charge and with high socioeconomic impact in the Serrana Region of the State of Rio de Janeiro, operated by Serratec in partnership with Firjan/SENAI, Sinditec, and other partners.
  • Webedia
    Branded Content And Product Analyst
    Webedia Mar 2023 - May 2024
    Planning, development, and monitoring of digital marketing campaigns.Participation in technical discussions with media, creative, internal digital content teams, and support in France and the United States.Relationship management with customer service, sales team, and creative team.Creation of creative scripts for short videos (Instagram, TikTok, Facebook) and long videos (YouTube).Development and planning of new commercial and strategic opportunities for the BU (AdoroCinema).Campaign monitoring using Google Analytics, Google Sheets, and Data Studio.Implementation of copywriting strategies, SEO, and performance metrics analysis, achieving an 80% improvement in the organic ranking of on-site branded content articles.
  • Webedia
    Product Analyst
    Webedia Aug 2022 - Mar 2023
    Movies and Gaming | AdoroCinema, IGN Brasil, and MGG.Product portfolio management.Planning and monitoring of digital marketing campaigns.Development and execution of product launch plans.Support for the customer service team and the sales team.Participation in technical discussions with media teams, internal creative team, and support in France.
  • Webedia
    Affiliation Copywriting Intern
    Webedia Nov 2021 - Aug 2022
    Affiliate writing for the verticals AdoroCinema, Hypeness, Purepeople, Minha Vida, and TudoGostoso.Over 400 published articles.SEO-optimized web writing.Product curation aligned with the outlet's editorial guidelines.Research and investigation of trending topics.Performance report analysis.
  • Unifeso - Serra Dos Órgãos University Center
    Marketing Assistant
    Unifeso - Serra Dos Órgãos University Center Apr 2021 - Dec 2021
    As part of the Open Doors' team at UNIFESO, integrated into the Communication and Marketing Management, I performed the following functions:Developing strategies to attract new students to maximize the reach and effectiveness of campaigns.Establishing partnerships and direct relationships with schools and students to strengthen institutional presence.Utilizing and managing the Educational CRM to capture and analyze leads, ensuring a personalized and efficient approach.Providing customer service via WhatsApp, prioritizing promptness and quality in responses to ensure a satisfactory experience.
  • Teresópolis Shopping
    Marketing Assistant
    Teresópolis Shopping Jan 2020 - Jun 2020
    Teresópolis, Rj
    Planning of campaigns and strategic events, aimed at boosting sales and increasing brand visibility in the market.Effective budget management, including fundraising and negotiation with suppliers to ensure profitability of initiatives.Nurturing strong relationships with suppliers and retailers, promoting mutually beneficial collaboration.Meticulous recording and posting of notes in the system, ensuring accuracy and transparency in financial records.Providing valuable support to the local agency, as well as moderating social media channels (Instagram, Facebook, and LinkedIn), ensuring a consistent and engaging online presence.Close collaboration with the marketing management in planning, executing, and evaluating campaigns and events, contributing to the achievement of strategic objectives.
  • Teresópolis Shopping
    Estagiária De Marketing
    Teresópolis Shopping Sep 2019 - Jan 2020
    Teresópolis, Rj
    - Relacionamento com fornecedores e lojistas;- Lançamento de notas em sistema;- Planejamento e acompanhamento de eventos de varejo;- Suporte a agência local e moderação de Redes Sociais (Instagram, Facebook e LinkedIn);- Apoio à gerência de marketing no planejamento, execução e controle das campanhas e eventos.

Renata Rodrigues Skills

Microsoft Office Atendimento Ao Cliente Microsoft Excel Microsoft Windows Microsoft Word

Renata Rodrigues Education Details

Frequently Asked Questions about Renata Rodrigues

What company does Renata Rodrigues work for?

Renata Rodrigues works for Serratec - Technology Park Of The Serrana Region Of Rio De Janeiro

What is Renata Rodrigues's role at the current company?

Renata Rodrigues's current role is Marketing & Product Specialist | User Experience | Software Developer :: Java, API, C, HTML5, CSS & JavaScript.

What schools did Renata Rodrigues attend?

Renata Rodrigues attended 42 São Paulo, Centro Universitário Ibmr, Mba Usp/esalq, Universidade Do Porto, Universidade Estácio De Sá.

What skills is Renata Rodrigues known for?

Renata Rodrigues has skills like Microsoft Office, Atendimento Ao Cliente, Microsoft Excel, Microsoft Windows, Microsoft Word.

Who are Renata Rodrigues's colleagues?

Renata Rodrigues's colleagues are Andressa Jandre, Eduardo Monteiro, Robert Gall, Nathan Ferreira, Ian Ferreira, Isabella De Oliveira Pinheiro, Romulo Andriolo.

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