Resa Prasetyo
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Resa Prasetyo Email & Phone Number

AGM Digital Analytics at The Mall Group
Location: Bangkok, Bangkok City, Thailand 11 work roles 1 school
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Current company
Role
AGM Digital Analytics
Location
Bangkok, Bangkok City, Thailand
Company size

Who is Resa Prasetyo? Overview

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Quick answer

Resa Prasetyo is listed as AGM Digital Analytics at The Mall Group, a with 817 employees, based in Bangkok, Bangkok City, Thailand. AeroLeads shows a matched LinkedIn profile for Resa Prasetyo.

Resa Prasetyo previously worked as Regional Data & Analytics Director, Nissan United Asia & Oceania at Tbwa\Worldwide and Analytics Director at Groupm. Resa Prasetyo holds Bachelor Of Arts (B.A.), Japanese Language And Literature from Universitas Padjadjaran (Unpad).

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The Mall Group

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Profile bio

About Resa Prasetyo

With over a decade of seasoned expertise in analytics, there is nothing that brings greater satisfaction than delving into data, uncovering hidden insights, and skillfully crafting visual representations that effectively convey narratives to address intricate business inquiries.

Listed skills include Data Analysis, Business Analysis, Financial Analysis, Google Analytics, and 15 others.

Current workplace

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The Mall Group
The Mall Group
AGM Digital Analytics
bangkok, krung thep, thailand
Employees
817
AeroLeads page
11 roles · 13 years

Resa Prasetyo work experience

A career timeline built from the work history available for this profile.

Agm Digital Analytics

Current

Bangkok Metropolitan Area

Apr 2022 - Present

Regional Data & Analytics Director, Nissan United Asia & Oceania

Bangkok Metropolitan Area, Thailand

Nov 2019 - Mar 2022

Analytics Director

Greater Jakarta Area, Indonesia

May 2018 - Nov 2019

Digital Strategy & Analytics Manager

Greater Jakarta Area, Indonesia

- Align with data scientist to manipulate data, generate insights with complex analytics model - Direct the data-driven implementation of client’s digital strategy to align with the overall marketing and branding initiatives - Provide high-level insights and recommendation on digital marketing performance to client’s executive management team- Provide a clear understanding on the best practices, digital trends, competitive online campaigns and potential improvements or changes in the digital landscape that could impact overall planning and strategy- Maintain regular coordination with the in-house team, monitor and reports on the effectiveness of client’s digital marketing efforts- Regularly provide analytics report and insight to one of the largest e-commerce in Indonesia

Sep 2017 - May 2018

Digital Corporate Communications Manager

Greater Jakarta Area, Indonesia, Singapore

Focus on :1. Crisis Management :- monitor online coverage of issues involving Business Group with a crisis potential- provide alerts about all earned media channels (both online and print media)- analyze and measure brand sentiment and media penetration- leverage measurement tools to provide progress reports and mine insights- regularly provide summary report and proactively make recommendations2. Owned and Rented Media Optimization- analyze and evaluate performing channels- provide campaign/media performance report- work with agencies to evaluate campaign performance and to define KPI- Supporting social media managers by providing data analysis and recommendations related to content creation, content strategy, SEO, Paid ads, and social adsRGE (Royal Golden Eagle) manages a group of resource-based manufacturing companies with global operations.RGE group of companies are involved in the following business segments:*Pulp and Paper – APRIL & Asia Symbol*Palm Oil Industry – Asian Agri & Apical*Specialty Cellulose – Bracell*Viscose Staple Fibre – Sateri*Energy Resource Development – Pacific Oil & Gas

Feb 2016 - Aug 2017

Head Of Insight & Analytics

Jabodetabek , Indonesia

- Reporting on site KPI's- Analyze campaign/channel performance to optimize marketing spend- Provide compelling insights and proof points for sales- Analyze and evaluate performing channels by sector/location- Utilize Google Analytics to optimize onsite UX and site conversion- Competitor analysis, utilizing marketing support to identify new opportunities- Establish reporting and monitoring tools for market performance through syndicated data and custom tools. - Execute category analysis through primary and secondary data. - Synthesize insights along the value chain and help develop compelling value propositions in support of strategic objectives. - Lead qualitative and quantitative analysis of technology, market trends and competitive landscape to highlight improvements, growth opportunities and new markets. - Collaborate across functions and establish strong communication among team members. - Create and develop work structures for team- Lead internal data warehouse project.- Collaborate with our developer or IT to bring the data warehouse into live.- Supporting digital marketing teams in by providing ad hoc data analysis and recommendations related to SEO, SEM and GDN (adwords) , YouTube and Facebook ads, and Email Marketing. - Planning and implement the overall analytics and business intelligence strategy

2014 - Feb 2016

Head Of Analytics And Insight

Jabodetabek , Indonesia

- Monitor key performance indicators (KPIs)- Improve KPIs to meet and exceed corporate targets- Run and monitor the establishment of company-wide analytics practices - Manage company-wide KPI reporting systems- Responsible for company's production metrics teams, analysis and processes across all of the company's titles- Drive key product decisions and optimizations using a range of tools and methods- Working directly with live client's data and key members of the team, then proactively pose and answer KPI-driven questions, introduce and manage analytics systems and processes, analyze data sets, report conclusions, and communicate recommendations to the relevant product managers- Lead and grow existing analytics team- Devise and run specific A/B tests to directly and indirectly drive KPI improvements- Analyze data and proactively make recommendations- Work with production team to evaluate, define and deploy analytics platforms/features

Jun 2014 - Nov 2014

Head Data Analyst

Jabodetabek , Indonesia

Data Analyst - Processing referral data to concentrating, recasting and dealing with data in such a way to become as amenable to analysis as possible- Answering the original research question- Assessing Data quality in several ways- Checking whether structure of measurement instruments corresponds to structure and delivered into a summary report- Validating and processing to ensure accuracy and quality of dataBusiness Development - Building a business strategy based on data from monthly and annual report- Business Analysis, analyzing business process based on outlets and company performance Marketing Support- Supporting outlets in order to gain quality of sales performance - Managing connection with local Notary- Making a daily report of outlets sales performance - Monitoring outlets daily sales performance- Maintaining and monitoring man power quantity in outlets and giving suggestion into ideal quantity based on standard company strategy.- Updating government policy issue to see whether the company strategy will fit into government policy common issue.- Doing Market and competitor review

Dec 2010 - May 2014

Head Of Direct Sales

Jabodetabek , Indonesia

- Maintaining Account Officer and Tele-Sales-Executive to achieve branch's target.- Developing Business Strategy, - Growing existing business relationships and acquiring new business- Meeting assigned sales quotas- Managing complex sales cycle from prospecting to closing- Successfully sell the company's products and services in assigned territory or industrial area, vertically.- Renewing and growing existing accounts- Calling on prospective customers, - Accurately forecasting and closing sales commensurate with company goals- Establishing a good relationship with end user

Sep 2012 - Feb 2013
Team & coworkers

Colleagues at The Mall Group

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1 education record

Resa Prasetyo education

FAQ

Frequently asked questions about Resa Prasetyo

Quick answers generated from the profile data available on this page.

What company does Resa Prasetyo work for?

Resa Prasetyo works for The Mall Group.

What is Resa Prasetyo's role at The Mall Group?

Resa Prasetyo is listed as AGM Digital Analytics at The Mall Group.

Where is Resa Prasetyo based?

Resa Prasetyo is based in Bangkok, Bangkok City, Thailand while working with The Mall Group.

What companies has Resa Prasetyo worked for?

Resa Prasetyo has worked for The Mall Group, Tbwa\Worldwide, Groupm, Pt Haruka Evolusi Digital Utama (Harukaedu), and Stream Intelligence.

Who are Resa Prasetyo's colleagues at The Mall Group?

Resa Prasetyo's colleagues at The Mall Group include Gift Gkaps, Siwaporn Lertthummajinda, Princess Mbede, Hein Min Htet, and Ashlee Benjasrikulkitti.

How can I contact Resa Prasetyo?

You can use AeroLeads to view verified contact signals for Resa Prasetyo at The Mall Group, including work email, phone, and LinkedIn data when available.

What schools did Resa Prasetyo attend?

Resa Prasetyo holds Bachelor Of Arts (B.A.), Japanese Language And Literature from Universitas Padjadjaran (Unpad).

What skills is Resa Prasetyo known for?

Resa Prasetyo is listed with skills including Data Analysis, Business Analysis, Financial Analysis, Google Analytics, Business Strategy, Business Development, Microsoft Excel, and Rankwatch Analytics.

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