Global Consumer Insights, Studios
Vancouver, British Columbia, Ca
• Developed, managed and reported on strategic research initiatives including player segmentation and satisfaction, brand equity, game usability/play testing, concept and communication evaluation studies.• Optimization of game trial based on insights resulted in player centric development changes that drove initial player adoption by ~20%.• Closely managed research partners to maximize sampling efficiency (initiatives with 1,000+ respondents) and ensure timely delivery of results, within scope and budget.