Gustavo Resende

Gustavo Resende Email and Phone Number

Head of Industry - Financial Services, Tech and Government - LinkedIn Ads @ LinkedIn
State of São Paulo, Brazil
Gustavo Resende's Location
São Paulo, São Paulo, Brazil, Brazil
Gustavo Resende's Contact Details

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About Gustavo Resende

I am passionate about create new business opportunities, build professional and personal relationships with people. I believe in a consultative sales approach, with a deep understand of customer needs and work backward from it. This will truly facilitate business development activities and build long term win-win partnerships. Nothing can bring me more satisfaction than accomplish goals. Always learning, every single day.SUMMARY OF QUALIFICATIONS• Entrepreneur and business builder with 15 years of experience focused on B2B sales and relationship management;• Experience selling and delivering B2B marketing solutions focused on digital media, branded content, sponsorships, franchises and taxes right off programs;• Track record of sales and relationship management with ability to interact at the ‘C’ level executives of global organizations, such Disney, FIFA, Visa, Asics, LATAM Airlines, Banco do Brasil, Ernest Young and GPA; • 10 years of people management experience leading small high-functioning teams;• Bachelor of Advertise and Publicity; Majors in Marketing and Brand Management.

Gustavo Resende's Current Company Details
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Head of Industry - Financial Services, Tech and Government - LinkedIn Ads
State of São Paulo, Brazil
Website:
linkedin.com
Employees:
23970
Gustavo Resende Work Experience Details
  • Linkedin
    Head Of Industry - Financial Services, Tech And Government - Linkedin Ads
    Linkedin
    State Of São Paulo, Brazil
  • Linkedin
    Government & Financial Services Lead - Marketing Solutions
    Linkedin Jul 2024 - Present
    São Paulo, Brasil
  • Linkedin
    Industry, Education & Financial Services Lead - Marketing Solutions
    Linkedin Aug 2022 - Jun 2024
    São Paulo, Brasil
  • Norte Marketing
    Head Of Business Development & Partnerships
    Norte Marketing Apr 2015 - Aug 2022
    São Paulo
    • Built Norte Marketing’s white label business unit. Conceptualized opportunity and built programs by leveraging Norte’s existing capabilities and experience in digital advertising, on-site activations, online services, e-commerce, content production and technology services through Ativo.com and O2Running brands. Grew line of business from piloting 2 clients to 15 clients today;• Created the O2 (Norte’s main running brand) licensing program for events that increased our operation in 8 new… Show more • Built Norte Marketing’s white label business unit. Conceptualized opportunity and built programs by leveraging Norte’s existing capabilities and experience in digital advertising, on-site activations, online services, e-commerce, content production and technology services through Ativo.com and O2Running brands. Grew line of business from piloting 2 clients to 15 clients today;• Created the O2 (Norte’s main running brand) licensing program for events that increased our operation in 8 new cities in the first 2 years; • During the Covid 19 pandemic period, designed a new business department to advise clients and new prospects to better use their tax waiver budget for sports, culture and social projects. Managed sales pipeline of 1.000 companies (small, medium and large sizes), resulting in consistent extra revenue in the first 8 months; • Managed projects understanding the customers problems and working closely with planners, designers, suppliers, engineers, data scientists and other functions to define, iterate and ship;• Leading a 6 person team of sales, account and project managers. Show less
  • Ttk Marketing
    Founder - Sales & Marketing
    Ttk Marketing Jan 2004 - Mar 2015
    São Paulo
    TTK is a sport and entertainment marketing agency. Our focus is to build sponsorship programs and promotional plans to advertisers in unusual sports assets in Brazil, like esports, grass roots youth soccer and college sports.Founded the company with 20 years old. Over 12 years, sold thru hunting and relationship network R$ 30mm in sponsorship programs and promotional plans to advertisersEsports - Fifa Interactive World Cup (FIWC) – official FIFA event of football gaming.•… Show more TTK is a sport and entertainment marketing agency. Our focus is to build sponsorship programs and promotional plans to advertisers in unusual sports assets in Brazil, like esports, grass roots youth soccer and college sports.Founded the company with 20 years old. Over 12 years, sold thru hunting and relationship network R$ 30mm in sponsorship programs and promotional plans to advertisersEsports - Fifa Interactive World Cup (FIWC) – official FIFA event of football gaming.• From 2008 to 2013, we had the rights in Brazil from FIFA to produce and commercialize to FIFA Sponsors the FIWC;• We created a new event format and a sponsorship model to enhance the experience of to the players, fans and brands;• The national edition became the largest attendance of FIWC worldwide, from 150 players in one single event in 2008 to 12.000 people attending in 2013 over the 9 host cities;• Along 5 years I led the marketing and account managers team that took care of the relationship with FIFA, the sponsors Visa, Banco do Brasil, Sony, PlayStation, EA Sports and the media partners Rede Globo, ESPN, SporTV. Soccer – FutCup – youth soccer tournament • Over 10 years, FutCup was the largest youth soccer tournament in Brazil. Covering 12 events during the season on 6 different cities, FutCup reunited 100.000 young players between 8-17 years old;• The tournament has established as a marketing platform for brands communicate with the grass roots target, through sponsorship and promo plans;• I led a team of 4 people (marketing planners, sales and account managers) that worked to create activation plans to the sponsors, prospect clients and manage accounts;• Visa, Adidas, Sony, PepsiCo, Gatorade, Banco do Brasil, Perdigão, Centauro were companies that sponsored FutCup. Show less
  • Council For Educational Travel, Usa (Cetusa)
    Internship Program
    Council For Educational Travel, Usa (Cetusa) Nov 2002 - Apr 2003
    Grande Seattle E Região, Estados Unidos

Gustavo Resende Skills

Sports Marketing Marketing Strategy Marketing Sponsorship Business Planning Sports Sports Management Business Strategy Strategic Planning Online Advertising Market Planning Marketing Communications Marketing Digital Marketing Esportivo

Gustavo Resende Education Details

Frequently Asked Questions about Gustavo Resende

What company does Gustavo Resende work for?

Gustavo Resende works for Linkedin

What is Gustavo Resende's role at the current company?

Gustavo Resende's current role is Head of Industry - Financial Services, Tech and Government - LinkedIn Ads.

What is Gustavo Resende's email address?

Gustavo Resende's email address is gu****@****ook.com

What schools did Gustavo Resende attend?

Gustavo Resende attended Escola Superior De Propaganda E Marketing, Fia - Fundação Instituto De Administração, W.f. West High School.

What skills is Gustavo Resende known for?

Gustavo Resende has skills like Sports Marketing, Marketing Strategy, Marketing, Sponsorship, Business Planning, Sports, Sports Management, Business Strategy, Strategic Planning, Online Advertising, Market Planning, Marketing Communications.

Who are Gustavo Resende's colleagues?

Gustavo Resende's colleagues are Pauline Lysiak, Johnius7k0507-190602 Doe, Usman Bhai, Mohammad Siam, Umesh Shrestha, Nisarg Shaikh, M V.

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