Reshelle Scheffler Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

• Create, develop, and implement direct response and digital marketing strategy to drive $28M in revenue and grow membership (CAGR of 1%).
• Lead a diverse team of 16 including five direct reports, with responsibilities spanning strategy, content, design, operations, and analysis.
• Act as enterprise-wide business owner of Salesforce Marketing Cloud, responsible for vendor management, road-map development, and execution of enhancements.

Chicago, Illinois, United States

• Note: HERE Technologies was previously Nokia, and prior to that NAVTEQ.
• Led and developed a global team on three continents and oversaw global contact and fulfillment centers, supporting dealers and consumers with automobile map update purchases and installations and a budget of $6.2M.
• Performed strategic management of over 416K contact and 550K orders annually.
• Leveraged technology to implement enhanced self-service IVRs, transactional text messages, and live chat, improving customer experience to 86% satisfaction rate and reducing costs by 11%.

Chicago, Illinois, United States

• Note: HERE Technologies was previously Nokia, and prior to that NAVTEQ.
• Oversaw deployment of more than 70 print and digital direct marketing campaigns, targeting over 5M customers annually for most automotive brands.
• Drove $501K additional revenue by optimizing landing pages and reducing online checkout to one page.
• Saved $250K annually by revamping marketing strategy touchpoints cadence.
• Piloted direct and dealer channel $50 rebate integrated marketing campaign and outperformed control by 34%.

Chicago, Illinois, United States

• Developed and executed the strategy, roadmap, and marketing of all product lines to maximize awareness, drive sales, and educate partners. Responsibilities also included overseeing the CDT licensing program.
• Print catalog response rates averaged 10%, exceeding the DMA 2007 industry benchmark of 3.5%.
• Improved direct marketing response rates from < 1% to over 3% for practice management product line.
• Revamped the eCommerce store product content and merchandising and improved sales 50% YOY.

Chicago, Illinois, United States

• Managed the strategy, roadmap and marketing for Text and Instant Messaging, Content and Applications, and Prepaid Wireless Service with progressive growth in revenue responsibility up to over $50M annually.
• Increased penetration of Text Messaging from 17% to 30%.
• Utilized various marketing tactics to drive awareness and acquire customers for applications resulting in 54% increase of new customers downloading a paid application.
• Developed and fostered over 75 developer partner relationships with top tech brands.

Mba, Marketing And Management

Bs, Merchandising Management

Chemical Engineering