"Choose a job you love, and you will never have to work a day in your life."Market Research has been a passion for more than 20 years now. I had the desire to enter into consumer research - understand trends, study brands, ever since I began my career. Having started from the field level and have grown up to be in client servicing, it has always been pleasure to do what I thrived for. Having seen both sides of the coin, these experiences help me see not the superficial side but the practical side of data collection which I can apply while designing a research.I have about 15 years + experience in research & project management in the field of primary quantitative market research in the APAC region. Have a proven history of creativity and commitment in executing and delivering end to end projects for clients across industry verticals. I thrive to prioritize working as a part of client’s team to achieve the desired results in a quick and efficient manner. My expertise lies in executing various quantitative executions, analysis and reporting.Specific skills include: Designing, planning and execution of quantitative market research projects. This involves designing sample plans, data collection methodologies, quota planning, etc. Questionnaire designing for any quantitative studies involving online, face to face, CAPI, CATI setups. Have limited knowledge of various questionnaire designing software and can guide and lead teams working on such software.  Analysis planning and analyzing the data using excel.  Preparation of reports and charts in MS office.  Can work on communities – setup, managing, executing. Currently training myself to enhance social listening skills.