Reshma Remesh Email and Phone Number

• Managed 50+ Google Ads accounts for North American clients, overseeing a collective monthly budget exceeding $200k.• Ensured end-to-end Google Ads campaign management, maximizing visibility, engagement, and conversion rates for clients.• Led the Project Management Team, playing a crucial role in structuring advertising campaigns and ad groups.• Collaborated with team members for tasks including keyword research, ad copy creation, and implementation.• Oversaw work progress, reviewed team efforts, and ensured timely project delivery with a focus on quality.• Conducted thorough competitor analysis, identifying opportunities and threats to enhance ad copies, landing page quality, and overall campaign performance.• Collaborated with the PPC Manager for the overall enhancement of projects and Ad account management.• Provided transparent insights into campaign performance through meticulous metrics reporting.• Proposed actionable recommendations for improvement based on data-driven insights.• Worked closely with the team, guiding them to handle requests and ensuring efficient execution of tasks.• Reviewed the team's work, including requests, audits, and critical tasks, ensuring adherence to quality standards.

• Successfully implemented and executed PPC campaigns for new projects across diverse industries such as Real Estate, Medical, Law, Business, E-Commerce, Wholesale & Distribution, Insurance, Education and Technology.• Played a pivotal role in crafting compelling ad copies for new projects, focusing on driving engagement and maximizing click-through rates.• Ensured the seamless launch of campaigns, meeting project timelines and delivering optimal results.• Executed comprehensive campaign optimization strategies, enhancing quality scores, landing page experiences, and ad relevance for targeted keywords.• Consistently optimized ad copies to improve overall campaign performance and ensure alignment with client goals.• Conducted detailed audits of Google Ads accounts for various clients, assessing performance metrics and identifying areas for improvement.• Delivered actionable recommendations to enhance campaign performance based on audit findings.• Took decisive actions and implemented changes to Google Ads accounts based on audit outcomes, ensuring continuous improvement in campaign effectiveness.• Monitored critical accounts on a daily basis, providing timely reporting on campaign performance, budget utilization, lead quality, and landing page effectiveness.• Effectively handled various requests from project managers and clients, ensuring seamless communication and alignment with project objectives.

• Executed digital campaigns, strategies, and advertising programs for clients on Google and various Social Media Platforms such as Facebook, Instagram, and LinkedIn.• Collaborated with the marketing team to plan and deploy digital media projects, ensuring alignment with overall marketing objectives.• Optimized campaigns to enhance key metrics including conversions, impressions, Click-Through Rate (CTR), and Cost Per Click (CPC).• Offered strategic insights and budget recommendations for digital channels based on specific campaign objectives.• Oversaw Google Ads campaigns with diverse objectives including Search & Display Ads, YouTube Video Ads, and Remarketing Ads.• Conducted in-depth analysis of campaigns and prepared detailed monthly reports for clients.• Assisted in coordinating various aspects of digital media projects, ensuring seamless collaboration between teams.• Provided recommendations and insights based on campaign analytics to enhance overall digital marketing effectiveness.• Managed and maintained Social Media Pages/Profiles, primarily on Facebook and Instagram.

• Developed and managed Digital Search Ad campaigns on both Google Ads and Bing Ads platforms.• Mainly focused on creation and optimization of 100+ campaigns per account specifically related to the reservation of car parking spaces near US Airports in collaboration with various vendors.• Implemented a range of optimization strategies within Google Search ads to not only improve conversion rates but also maximize the return on investment (ROI).• Focused on weekly monitoring and execution of strategies aimed at enhancing the Quality Score of keywords and boosting Click-Through Rates (CTR).• Conducted detailed analyses of ad copies, scrutinizing keywords, and identifying negative keywords to pinpoint and address performance issues in campaigns.• Utilized data-driven insights to refine and optimize advertising content, targeting the most effective keywords and ad copies for improved campaign performance.• Provided comprehensive reports on campaign performance, highlighting key metrics and offering insights for further improvement.• Contributed to the overall success of the marketing team by actively participating in strategy meetings, sharing expertise, and contributing innovative ideas for continuous improvement.

• Developed and implemented effective marketing strategies and campaigns for clients, ensuring alignment with their specific needs and industry requirements.• Conducted in-depth market research to identify new client opportunities and tailored campaigns accordingly.• Executed internet marketing strategies to enhance brand visibility and drive targeted traffic to clients' websites through strategically placed paid advertisements.• Managed campaigns on Google platforms, including Search & Display Network, YouTube Ads, Google Map Ads, and Remarketing Ads.• Implemented regular campaign and budget optimization measures to maximize performance and achieve optimal results for clients.• Integrated tracking codes using Tag Manager to monitor and enhance website performance and user engagement.• Monitored and analyzed website metrics using Google Analytics, providing valuable insights into user behavior and campaign effectiveness.• Prepared and delivered detailed monthly reports for clients, highlighting key performance indicators and recommending areas for improvement.• Managed diverse advertising campaigns on Facebook, covering Lead Generation, Branding, Engagement, Event Response, Video Views, and Carousel Ads.• Handled LinkedIn advertising, specializing in Sponsored Ads and Job Posting Ads to target relevant professional audiences.

• Executed digital advertising campaigns on Google (Search & Display Network, YouTube Ads) and social media platforms (Facebook, LinkedIn).• Monitored website metrics through Google Analytics, delivering monthly reports to clients.• Managed social media advertising campaigns on Facebook (Lead Generation, Branding, Engagement)• Conducted market research to identify client requirements and tailored marketing strategies.• Collaborated effectively with cross-functional teams to ensure seamless execution of marketing initiatives.• Stayed updated on the latest advancements and trends in advertising technology for innovative and competitive campaigns.