o Led a team of Analytics Manager, Business Intelligence Engineer and Data Analyst for Chewy's Personalization program from Jan 2019 to Sept 2020, Autoship program from Oct 2020 to Nov 2023 and CRM program from Dec 2023 till date.o As a CRM Data leader, responsible for influencing P0 goals to maximize reach and optimize personalization of every message. Also responsible for managing customer engagement platform to deliver highly personalized customer experiences across multiple marketing channels. o Responsible for simplifying campaign incrementality measurement approach for several customer lifecycle programs such as early tenure, second purchase, retention and reactivation.o As an Autoship Analytics leader was responsible for acquisition, engagement, retention, and fulfillment strategies contributing ~>$5 billion in annual revenue. o Delivered Chewy’s first comprehensive view of the Autoship business representing the underlying data, providing context and insights, and clear actionable next steps to product stakeholders that directly influenced ~8 million active loyal customers. o As a Personalization Analytics leader was responsible for quantifying strategies using machine learning models on search, browse and recommendation widgets, contributing ~$1.5 billion in revenue. o Delivered Chewy’s first revenue attribution model for website assets, integrating last-click, first-click, and multi-touch methodologies that led to optimization of customer shopping journey.o Supported several key AI analytics projects and experimentation that scaled well with the top line revenue growth from $3billion to $10 billion in 5 years.

o Responsible for the development and execution of complex A/B and Multivariate Testing strategies for Staples B2C and B2B to establish new and optimize existing revenue-driving initiatives contributing to ~$24 billion in annual revenue. o Delivered over $100M million in incremental sales and improved online customer experience through robust ROI calculations with a 2-pizza team of UX developer, QA, Scrum Master, Product Manager and Data Analyst.o Partnered across Digital Marketing, Product, Technology and UX teams to incorporate data driven insights into mobile & web product roadmap that helped optimize web assets at Staples and directly influenced the bottom line.

o Delivered Macy’s first customer scoring model based on RFM analysis using K-means clustering algorithm to enable merchandising and marketing businesses to better understand, target, and engage with their customers, ultimately improving customer engagement by 2x. o Responsible for markdown optimization initiatives to implement optimal pricing strategies for seasonal products at Macys driving down promotions’ costs by ~10%.o Spearheaded the development of an omni-channel assortment analytics tool to optimize product placement between in-store and online platforms, aiming to establish a unified view of the Macy's brand, thereby also reducing inventory holding costs and improving cash flows.