A serendipitous meeting. A passion for challenging norms. A commitment to making waves. In 2016, St. Louis-based serial entrepreneurs Lori Coulter and Reshma Chattaram Chamberlin ran into each other at the Gramercy Park Hotel in New York. Unlike previous casual meetings, this one would change their lives—and an entire industry—forever. Lori, a veteran start-up founder with deep expertise in design, supply chain, ecommerce and data, had a business plan with her for a direct-to-consumer lifestyle brand, initially designed to radically change how women shop for swimwear. Recognizing the market opportunity, Reshma asked Lori on the spot about bringing her expertise as a digital marketer, user experience expert and brand-builder to the table as co-founder. As they say, the rest is history,It was a perfect fit. And an idea that would quickly flip the antiquated fashion industry upside down. The market had a problem: Swimwear had been frustrating women for decades for being either outrageously expensive or peculiarly cheap and over-sexualized.Summersalt had the solution: Reject it. Reinvent the product. Revolutionize the business. The brand launched in 2017 with a mission to help women reclaim the joy and adventure inherent in wearing a swimsuit by changing everything about the experience.From day one, Summersalt knew it wouldn't stop at swimwear. The first challenge was to transform the swimwear shopping experience from being intimidating and vulnerable to fun and empowering. Quickly, Summersalt expanded to include adventure-friendly essentials that help make every aspect of a woman's wardrobe more joyful and comfortable—from sleepwear to intimates to activewear. Designer-quality apparel without the designer price tag. High quality recycled materials that help you feel good about your purchase. Diversity at the core. Social responsibility backed by action. And a middle-man-free model that makes pricing accessible and fair.Using 1.5 million measurements taken from 10,000 women’s body scans, Summersalt uses data to design collections that fit women’s bodies—not the other way around.Made by women. Made for women. Made to disrupt.