Reshma Kumar Email & Phone Number

United States

Leadership, Operations, and Innovation:*Enhance Communication and Engagement: Managed a team focused on content creation including written and video. Produce and lead live product launch video podcasts.*Advanced Data Analytics and Visualization: Managed a team and agency partners creating data products using AI and ML, including dashboards, scorecards, and data stories. Grew adoption of a portfolio of dashboards to #1 trafficked dashboards.*Optimize Product Development and Delivery: Support efforts to optimize product development and delivery processes through rigorous quality assurance and efficient operations.

Palo Alto, Ca

Leadership, Operations, and Innovation:*In my role as Manager of Web, Social Media & Creative Services, I oversaw web operations and infrastructure for the Customer Engagement group within HP Business Solutions. I had budgetary responsibilities in each of these areas. In this role, I worked with cross-functional teams within HP, as well as external vendors and agencies, to create, manage, and implement web initiatives. These efforts include overseeing back-end infrastructure, domains, legal, privacy, compliance, localization, migration, design, development, SEO/M, content, and social.*In the area of Social Media, I managed our SoMe channels and promotional tools. This included management and administration of our Blog, which catered to an externally facing audience.*In Creative Services, I provided creative direction on online, print, and video deliverables. This included project management, conferring with stakeholders, managing expectations, and workload balancing. For this group, I established guidelines, processes, and streamline workflows and processes.

Leadership:*Led the Corporate Design Team to oversee the visual design of a comprehensive portfolio of B2B, B2C, and SMB websites, including flagship sites like Enterprise and Corporate portals, along with five core brand sites - optimized for desktop and mobile experiences.*Championed user experience design across Symantec's global eCommerce storefronts and other websites, driving user engagement and conversions for a multi-billion dollar business (approximately $6B).*Defined and implemented a unified visual design strategy for Symantec.com (desktop & mobile), VeriSign, GeoTrust, Thawte, and RapidSSL sites, ensuring a cohesive brand experience and optimized user journeys.Operational Excellence:*Managed and coordinated multiple concurrent large-scale projects, prioritizing resources and ensuring timely delivery.*Put in place a UI patterns library to streamline design and development processes.*Migrated and managed the Digital Asset Management tool, improving organization and global access of graphical assets company-wide.*Established and managed cross-functional collaboration and relationships, including spearheading the Design Collaboration initiative and liaising with third-party agencies.*Established vendors, design process, and documentation, laying the groundwork for efficient design operations.Team Leadership and Mentorship:*Mentored and empowered a team of designers, fostering a culture of innovation and collaboration.Creative Innovation and Strategic Thinking:*Oversaw and provided creative direction cross-functionally on projects, ensuring designs met business goals and user needs, ultimately leading to the creation of innovative and differentiated design solutions.*Started and ran the company-wide Design@Symantec Blog, fostering a platform to promote design initiatives and cultivate a culture of continuous improvement.Special Projects:*Drove the Social@Symantec and Executive Blog Program initiatives.

Leadership:*Spearheaded the creation of a Corporate Design Team responsible for driving user experience excellence across global platforms: VeriSign.com, Thawte.com, RapidSSL.com, and GeoTrust.com.*Responsible for the Storefront user experience of the eCommerce Websites globally of a nearly $1B business.*Championed the development of VeriSign's first mobile site, expanding our online reach and improving user accessibility.Team Leadership and Mentorship:*Mentored and developed a team of designers, fostering a collaborative and innovative work environment to manage their projects, team build, and problem-solve to achieve their best work.Operational Efficiency and Initiative:*Proactively identified and implemented process improvements to streamline workflows and enhance efficiency such as design style guides and a Digital Asset Management tool for graphical asset organization and global access.*Took initiative in launching the Web UX Blog to foster community engagement and gather valuable user feedback.

*Established online resources for web professionals such as an industry blog, jobs board, and social networking community.*Co-organized monthly educational and networking events.*Co-organized and co-chaired conferences such as Social Media Strategies, Web 2.0 Conference, Startup Idol Conference, Searchnomics Conference.

*Designed & created GUIs for several of Intel’s internally and externally facing websites and web applications.*Provided visual design and user interface recommendations on websites and web applications aimed at creating the most usable web experiences and protecting the Intel brand.*Worked on the design, development, and implementation of the Intel Research website, Total Cost of Ownership site, Business Continuity site, Intel Education site, MicroProcessor Technology Labs site, Desktop Platforms Group site, Mobile Platforms Group site, Intel Labs sites, Tax Group site, and Intel Centrino site.*Provided graphical web support, created flash course, powerpoint templates, and manuals.

Master Of Liberal Arts In Information Technology, Concentration In Information Systems Management

Certificate Of Completion, Applied Business Analytics

Certificate Of Completion In Project Management Mastery

Bachelor Of Business Management