Reshmita Das Email & Phone Number

Bengaluru, Karnataka, India

Mobicip is one of the USA's top parental control solution providers to parents and schools.Content Strategy & SEO: Manage content creation across web, social media, and blogs, increasing web traffic from 25,000 to 45,000 visitors per month. Oversee SEO strategy, and content optimization.Marketing Strategy: Design, develop, and implement go-to-market plans to drive user engagement and increase product adoption through various digital marketing initiatives.Email Marketing: Develop and execute customer onboarding, newsletter, and regular email communications using Mailchimp. Manages an audience of 50,000 customer contacts.Brand Management: Lead brand revamp initiatives, ensuring consistency across all marketing materials. Work closely with design and marketing teams to enhance brand perception.Team Leadership: Manage in-house content writers and graphic designers, and collaborate with freelancers and agencies. Reporting, Market Research & Monitoring: Conduct market research, monitor digital performance using analytics tool, and provide regular reports to management.Employee Engagement: Organize team training sessions, fun activities, and learning and development programs. Develop internal newsletters to keep employees informed and engaged.

Kolkata, West Bengal, India

Joyya is a certified Fair Trade manufacturing company operating in India, the US and New Zealand.Content Creation & Review: Created and reviewed blogs, website content, video scripts, newsletters, branding messages, and social media copies, ensuring consistency and alignment with brand voice.Marketing Collateral Development: Conceptualized, developed, designed, edited, and published various marketing materials, including social media posts, external and internal newsletters, posters, website content, advertisements, videos, catalogs, product descriptions, presentations, product spec sheets, employee communications, and sales emails.Social Media Marketing: Developed and implemented social media marketing strategies, managing content across platforms like Instagram, Facebook, YouTube, and LinkedIn to enhance brand presence and engagement.Market Research & Analysis: Conducted thorough research to understand key business challenges, customer behavior, target audiences, and competitor activity, informing strategic marketing decisions.Branding: Collaborated with an international agency to manage the merger of three companies, launching a cohesive new brand identity and strategy.Team Coordination: Directed and coordinated with in-house and external graphic designers, photographers, and other media-production specialists to complete marketing projects efficiently.Strategic Planning: Played a key role in strategizing and executing comprehensive marketing campaigns, ensuring alignment with business goals and objectives.

Chennai Area, India

Infiniti is India’s leading technology solution provider to the global aviation and travel industry.Brand Strategy Implementation: Created and implemented comprehensive brand strategies for the overall company and individual products, ensuring cohesive brand messaging and identity.Market Research & Campaign Management: Conducted extensive market research to monitor customer and competitor trends, and handled marketing campaigns for travel and expense management SAAS-based global products.Content Marketing Strategy: Developed content marketing strategies for various company products, producing interactive content such as blogs, case studies, videos, emails, and whitepapers to engage target audiences.Social Media Marketing: Created and managed the content calendar, developing, writing, designing, and publishing various social media marketing campaigns to boost brand visibility and engagement.Website Development & SEO: Conceptualized, designed, and coordinated the development of product websites. Drafted and implemented SEO and link-building strategies to enhance search engine rankings and organic traffic.Product Marketing: Developed and executed product marketing strategies to drive awareness, demand, and sales for various company products, aligning with overall business goals.Internal Communication & Branding: Managed internal communication through the weekly internal magazine, ‘Infiniti Insight,’ and conceptualized events and campaigns.

Chennai

Chennai Area, India

Project on B2B digital marketing plan for a launch of a new software product .

Puducherry Area, India

Kolkata Area, India

Generation of leads from various alternate sources of recruitment and head hunting from competitive companies.

Kolkata, West Bengal, India

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, First Class

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering, First Class

Higher Secondary, Computer Science, First Class

Secondary Education, Science And Arts, First Class