Reshon Anderson Email & Phone Number

Burr Ridge, IL, US

Head of brand. Lead product development, merchandising, pricing, demand planning, marketing, partnerships, UI/UX and other operating functions

Jericho, New York, US

Head of brand. Lead product development, merchandising, pricing, demand planning, marketing, partnerships, UI/UX and other operating functions

Northbrook, IL, US

Head of marketing for the Crate & Barrel brand. Led a team of 60+ marketing professionals in Brand Marketing, Paid Media, Loyalty/CRM, Social, Analytics and PR/events.

Austin, TX, US

Led digital channels/revenue and transformation for leading jewelry retailer. Channels included Product Management, Performance/Growth Marketing & Media, Merchandising, UX/UI and Analytics.

Universal City, CA, US

Led a team for all digital and offline direct-to-consumer channel marketing for the theme park brands (Universal Studios Hollywood, City Walk, Halloween Horror Nights). Channels included CRM, websites/e-commerce, mobile app, social media and all paid media (digital, TV, radio, promotions). Selected as AdWeek L.A. Brand Star.

Universal City, CA, US

Head of digital initiatives for the theme park (marketing, e-commerce, social, mobile).

Los Angeles, CA, US

Led a team of 70+ professionals in marketing, creative, analytics, merchandising, in-house studio, web operations and technology to grow the E-Commerce business for this multi-billion dollar fashion retailer. Oversight included P&L management, team leadership, strategy and growth planning.

• Grew business from eBay merchant to top handbag retailer in 2 years. Provided overall strategy and direction for the company.
• Winner of Miller-Coors Urban Entrepreneurs competition
• Recognized as one of the top 100 online retailers of bags and luggage from TheFind.com.
• Featured entrepreneur on CNBC show, The Big Idea with Donny Deutsch.
• Selected as one of the early 3rd party merchants on Amazon

Jacksonville, Florida, US

• Developed product strategy for $10M+ portfolio of online marketing products, providing direction for marketing, design, operations, engineering, and customer service teams. Managed P&L. Presented weekly, monthly and.
• Launched and drove go-to-market strategy for four new products in 12 months.
• Doubled profit margins year-over-year.

Washington, DC, US

• Managed multi-million dollar search engine (PPC), display and e-mail marketing programs. Conducted campaign audits and recommended improvements. Compiled reports and communicated metrics to management. Directed website.
• Led successful transition to a new SEM vendor.
• Created lead follow-up program to capitalize on abandoned online leads.

New York, NY, US

• Business and product owner for $25M portfolio of premium security and computing products. Managed day-to-day operation of the business and profit and loss statements. Coordinated cross-functionally for every segment of.
• Implemented programs to achieve $2.4M+ increase in operating income.
• Led development teams for two major product launches.

New York, NY, US

• Led product management of AOL’s first free PC antivirus and firewall products, company’s most high profile project at the time. Negotiated terms and maintained strong relationship with vendor, McAfee. Led.
• Through online marketing initiatives, doubled product adoption within 3 months of launch.
• Product launch ultimately resulted in 2 million new/active users.

New York, NY, US

• Established and executed marketing strategy and creative direction for AOL subscription service display advertising on AOL web properties (i.e., Mapquest, Moviefone, Netscape, etc).
• Negotiated 30-50% fee reductions with several agency vendors.
• Led cross-functional negotiations for an additional 7 billion ad impressions.
• Supervised, instructed, and trained Assistant Program Managers in Online Marketing group.

Miami Lakes, FL, US

• Led supply/demand analysis for Cypher product launch- $1.3 billion in sales for 2003.
• Led cross-functional coordination with supply chain partners (Marketing, Finance, Production), which streamlined communication and led to an effective product roll-out.
• Prepared and presented weekly operations status for board-level executives.

Consulting services for high-tech companies in the realm of e-commerce. Projects included MLB.com and a start-up in the staffing industry.

Mba, General Management

Ba, Economics

Education record