Resitha Airey Email and Phone Number

Consulting within the private and public healthcare sector. Helping drive innovation and change in healthcare. Specialising in Real World outcomes, market access and engagement strategy.

Leading and managing the UK MSL team with close liaison with global operational projects. Leading and specialising in Real World Outcomes in both cataract surgery and Glaucoma. Working within the global team in market access on innovation projects focusing on RWO and future Alcon pipelines.

National and global role focusing on working with the key thought leaders in Opthalmology. Enhancing and effectively making a paradigm shift in the way a diabetic cataract patient is currently being treated and managed. This role encompasses market access, strategic marketing, medical education, advocacy development(international and national), private providers, as well being commercially aligned to the Pharm. business objectives.

Working with key opinion leaders within Opthalmology to help develop Excellence in Opthalmology, Development of bespoke training course in conjunction with Inspire change to deliver exceptional quality professional training for healthcare professions within the NHS. Driving high level expertise training sites for sharing best practice in service development for medical retina clinics. Developed, and expedited an HCP training course to ensure up skilling using high level imaging techniques, the course is now gold standard nationally. Working with Novartis global team for per launch project on new indication for the brand. Involved currently in high level quality training for NHS professionals using digital marketing platforms. Responsible for UK advocacy strategy of high level strategic accounts plus all peer to peer channels of delivery.

Management of key accounts within London. Development of AMD services working in Partnership with NHS Trusts. High level engagement with board level directors. Business to business development of projects that seek long term strategic partnerships with Novartis and NHS. Lead the way for developing new methodologies in which to work key accounts nationally. Projects with scientific networks and development of projects which have gained long term strategic partnerships.

One of six key account managers within the UK to work within the NHS to help set up services that help shape and define the landscape of AMD treatment as we know exists today in 2013. key account management was a pilot organisational structure within Novartis which enabled the transformational change to all Trust customer facing roles as KAM. This role encompassed both Payers and Trust level engagement. The skills learnt: Service delivery provisions, shared cared networks, market access, patient groups engagement such as RNIB, MDS and local patient groups, helping with driving pathways that would deliver efficient patient focused treatment protocols which have transformed the lives of many patients suffering from Age related macular degeneration. As a VKAM I was responsible for Trusts and payers that now become key strategic accounts within the UK.

Whilst studying Law I was fortunate enough to visit Mexico with a friend, who had volunteered at a School in Zacatacus, Mexico. As a team, we decided that starting a charitable cause would help the school in Mexico. CCFF was set up as an organisation that would support with educational needs of the children. The needs came in the form of school equipment, blankets, travel burseries and IT support such as computers. On the 17th November 1999 we organised a launch party in London. Due to effective networking the event attracted over 1000 people. The money raised enabled support for the school for over a decade. Currently, whilst in Thailand and India we have found two other schools one an orphanage that would benefit from sustainable support hence helping children to move away from cycles of poverty through education. The work done within this organisation is still vey much a passion of both the founders however only a small amount of time is ever dedicated. Even in 2013 donations are always given via the networks created and hence some form financial help is sent over consistently.