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Revenue leader specializing in SaaS, digital out of home, digital, and ad tech start ups. Build, develop, and scale best in class sales and marketing organizations. Focus on elite sales skills that hyper drive launch and early stage companies. Deep sales, marketing and leadership experience in digital and digital ooh platforms. Ad tech, digital, DOOH, SaaS, Programmatic, Data analytics and publishing ~Deliver high-growth during periods of rapid industry disruption. Produce exceptional results in short time frames. Specializing in Launch and Growth Stage ad tech / SaaS companies.CRO for a first to market, AI based, facial detection platform (Nasdaq = $ALF), Head of US Sales for a Google Ventures backed ad tech DOOH platform. Led new divisions for Tribune (digital) Vector Media (DOOH) and Modern Luxury (digital).Specialties: Revenue generation / Commercializing new product offerings / New Business / Start-Ups / Team-building / Contract Negotiations / Media Sales / SaaS / Programmatic / Direct Selling / Enterprise Accounts / SMB / Situation and Opportunity Analysis / Market Penetration and Expansion / Solution-focused Selling / Strategic Partnerships / Forecasting / Budgeting and Cost Controls / Hunter / Closer / Entrepreneurial Senior Sales leader
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PresidentZeus Media Aug 2020 - PresentLaguna Niguel, California, UsConsulting for early stage companies on revenue generation, go-to-market strategy, sales organization structure, sales recruiting, scalabilty, business development, M&A, revenue operations, and individual CEO consulting.Work closely with CEO's at digital, DOOH, OOH, and publishing start-ups / growth stage companies to establish revenue generation and build out the sales organization.National Rep Firm Services for major media corporations.Clients including : Tribune Publishing, USA TODAY Network, McClatchy, Newsweek, Ascend Agency, IVEE, FreeBee. -
Chief Revenue Officer (Cro)Alfi, Inc Mar 2021 - PresentMiami Beach, Florida, UsLead Alfi Revenue teams (SaaS Sales, Programmatic Sales, Direct Media Sales), Pricing, Revenue, Revenue Operations team, Marketing team, Customer Success, and International Business Development team.Alfi is an Artificial Intelligence and Machine Learning Ad Tech Software / DOOH ad platform in the top 18 US markets - utilizing computer vision for facial detection to sense human engagement and behavior. Alfi's interactive, intelligent software executes unrivaled DOOH / DIGITAL targeting on smart tablets connected in the back of Uber & Lyfts to deliver precisely curated advertising to the passenger based on gender, age, emotion etc. It uses its proprietary algorithms to determine the specific ads to show based on demographics, psychographics and geo location. -
Head Of West Coast SalesTribune Publishing Company Jun 2020 - PresentChicago, Illinois, UsLead digital, print, custom content, and social media sales for the West Coast - covering LA SF SD Las Vegas Phoenix Dallas Houston Denver Seattle Portland Rooted in award-winning journalism and headquartered in Chicago, Tribune Publishing is a US leader in digital, print, and social news reporting. A $1B annual revenue media company operating multi-media businesses in eight markets with websites and newspapers such as the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant. 56M unique visitors monthly. 4,000+ employees. -
Senior Vice President / Head Of Us SalesFirefly Jan 2020 - Apr 2020New York, Ny, UsFIREFLY is a Google Ventures backed digital ooh, ad tech start up specializing in targeted digital advertising across our national network of internet connected, Uber/Lyft/Taxi top mounted, LED smart screens.* Promoted to SVP of National Sales after building the Western Region into the largest revenue producing division for 2019.* Led National Sales across 7 regional offices, 30 FTE - 2 RVP's in NYC and Chicago, 2 Regional Directors, and 26 sellers.* Constructed and Implemented new go-to-market story.* Overhauled sales messaging and collateral, built training and execution steps for new sales strat.* Led organization to 258% YOY revenue growth.* Left FF due to Covid Pandemic -
Regional Vice President / West CoastFirefly May 2019 - Jan 2020New York, Ny, Us* Recruited to join as Regional VP to build out the Western Division of the sales organization.* Streamlined hiring process - recruited elite candidates and grew the team from 4 sellers in SF to 10 sellers in LA SF and Las Vegas (in first 90 days) and hired a Regional Sales Director to manage the sales force.* Led the Western Division to be the top revenue producing division for 2019.* Promoted to SVP of National Sales after 7 months.
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Vice President Sales (Associate Publisher)Modern Luxury 2017 - 2019Us* Hand picked by the CEO to relocate from NYC and assist in the transition following Modern Luxury’s acquisition of Niche Media. * Spearheaded overhaul of the newly acquired but severely under performing properties, driving new results from previously struggling digital, print, and social media sales teams. Reorganized sales and marketing.* Instilled a formal prospecting process, integrated the CRM, redirected energy from toxic boss focused culture towards client focused & team wins culture.* Coached on solution selling and built a consultative sales approach.* Team exceeded sales targets every quarter of my tenure, after having missed for 3 consecutive years prior to my arrival. -
Vice President SalesVector Media 2011 - 2017New York, New York, Us* Launched & scaled a new start-up division for Vector Media - the US leader in DOOH media and Transit advertising. Specializing in Wrapping Vehicles, Taxi Tops, Digital Billboards, etc.* Set go-to-market strategy and sales story for the new division. Directed development of all marketing and sales collateral* Full P&L responsibility.* Recruited and trained a team of high performing sales executives, selling full portfolio of DOOH, OOH, Transit OOH, digital, magazines, experiential.* Generated over $6M in OOH sales from this new local sales team.* Staffed sales, customer strategy, account management, operations, marketing and design, website designer, digital / social media specialist, and 10+ free-lance contributors from scratch. * Led publishing sales across 7 national offices and 22 National AE's. * Built the new division into the fastest growing business unit of the company. -
National Sales DirectorTribune Publishing Company 2006 - 2011Chicago, Illinois, Us* Promoted from the LA Times to take over national sales in NYC at newly acquired 2 year old start-up property. * Led national sales for digital, print, and mobile NYC portfolio. * Orchestrated new National Sales strategy, go-to-market story, and constructed new marketing and sales materials.* Built a team of 8 National AE’s and 2 Sales Managers in NYC.* Drove sales nationally across 28 Account Directors in 9 regional offices (Tribune Media Net)* 20%+ YOY growth for 5 consecutive years 2006 - 2011* Achieved 24% growth in 2009 during the heart of the Great Recession.
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Category ManagerLos Angeles Times 2004 - 2006El Segundo, California, Us*** 2005 Sales Person of the Year*** (out of 97 account executives)** 2004 Finalist (top 4) Sales Person of the Year ** * Orchestrated Strategic Key Account category from $43M to $60M as an Individual Contributor selling digital, print, and multi-media inventory.* Major Account responsibility included - Nordstrom, Bloomingdale's, Macy's, Barney's, and H&M. -
Enterprise Account ExecutiveLos Angeles Times 2002 - 2004El Segundo, California, Us* Drove annual sales of $42M.** 2002 Salesperson of the Year** (out of 93 sales reps) ** 2003 Finalist (top 4) for Salesperson of the Year **
Ron Spears Skills
Ron Spears Education Details
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University Of Missouri-ColumbiaAdvertising Sales & Management
Frequently Asked Questions about Ron Spears
What company does Ron Spears work for?
Ron Spears works for Zeus Media
What is Ron Spears's role at the current company?
Ron Spears's current role is Chief Revenue Officer - SaaS / Ad Tech / DOOH.
What is Ron Spears's email address?
Ron Spears's email address is re****@****ail.com
What is Ron Spears's direct phone number?
Ron Spears's direct phone number is +121238*****
What schools did Ron Spears attend?
Ron Spears attended University Of Missouri-Columbia.
What skills is Ron Spears known for?
Ron Spears has skills like Advertising Sales, Advertising, Publishing, Magazines, Creative Development, Online Advertising, Creative Direction, Digital Strategy, Marketing Strategy, New Media, Social Media, Sales.
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