- Grew a pure brick-and-mortar Westernwear brand online with an initial revenue of $350,000 by: a. Managed daily operations including product management, site merchandising/ refresh and UX/ UI optimization. b. Liaised with the media agency to drive SEO/SEM and paid social. c. Managed email marketing and grew the list from zero to 19,000 subscribers, with open rates at 20%+ and click rates at 2.4%+. d. Tripled the revenue by managing the promotional calendar, including collaborating cross-functionally with the brand team, designers, copywriters, developers, and the media agency.- Created marketing reports for senior executives to drive better decisions by: a. Automated the weekly company-wide eCommerce report (total 11 brands) with key highlights. b. Offered consumer insights by researching and analyzing eCommerce/ survey data for various brands across the company.- Ran company-wide strategic projects: a. Led the Shopify apps vetting process. The shortlisted apps were used for all of our direct-to-consumer brands, which grew by 30% year-over-year. b. Led start-up partnership program across the company. One of the Proof of Concept (PoC) projects turned into a long-term partnership. c. Managed the innovation-focused intranet portal. Served as a journalist at several key industry conferences, such as ShopTalk and NRF Tech, so the insights and latest trends can be reported and shared on the portal, to bring further innovation and conversions at the organization.

- Created a market-entry strategy for China in baby products, which was used as a blueprint for the regional team to execute and develop further.- Spearheaded the evaluation and rollout of a sales pipeline system. The new system ensured timely sales deal tracking and exponentially reduced the time spent on reporting preparations and on weekly meetings by 70%+.

- Proposed an inventory replenishment model which was approved by theNational Distribution Center manager.

- Managed over 3,000 products and added 10 new products per year with annual revenue of £ 1,700,000.- Acquired 10 new vendors into the client's portfolio over the years, which comprised 10% of the annual revenue.