Country Marketing Manager
Singapore, Philippines, Indonesia
Former international insurance subsidiary of CIGNA CORPORATION, a leading U.S. based insurance and diversified financial services firm with more than 50,000 worldwide staff at the time. • Hired after Wharton into Cigna’s global fast-track management training program as the first Management Associate to be assigned to Asia.• In 1991, was promoted to Country Marketing Manager, Philippines o Forged dozens of new distribution partner alliances (banks, credit card companies, department stores), established novel customer retention and loyalty programs (launched and ran the first loyalty program in CIGNA INTERNATIONAL), and launched over 100 direct marketing and advertising campaigns to sell personal insurance products across the country. Managed a direct sales force of 160 people across 7 branches.o For consistent top results, recipient of CIGNA’s “South East Asia Turnaround Business of the Year – 1991,” “Top Producing Direct Marketing Operation of the World -1992,” and individual recipient of “Marketing Excellence Award – 1993.”• In 1994 relocated to Jakarta, Indonesia as Credit Manager for Bank Niaga – CIGNA Life Insurance Joint Venture to facilitate product development and launch of life products through the bank’s branch network.• In 1995 relocated from Jakarta to Singapore to head up Singapore’s direct marketing operation as Country Direct Marketing Manager. Beat growth plan by 40% and profit plan by 575%. Resigned end 1995 to start my MBA at IMD.